The Food Truck Empire Blog

The 39 Things I Wish I Knew Before Starting an Independent Coffee Shop

 The 39 Things I Wish I Knew Before Starting an Independent Coffee Shop

Ever wish you could go back in time to give the younger version of yourself a key piece of information? While none of us has the option of going back in time, we do have the power to learn from other people’s experiences.

With that in mind, we surveyed 39 coffee shop owners and industry experts to understand the specific tasks they wish they understood before starting a business. The entrepreneurs featured… Continue Reading »

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Best 8 Food Truck Menu Ideas: #6 Costs Less Than $5 to Make.

 Best 8 Food Truck Menu Ideas: #6 Costs Less Than $5 to Make.

Each food truck needs a way to clearly display their menu. And each owner has preferences on the style of menu that best aligns with their brand. The goal of this article is to help get some clear ideas about how your food truck’s menu will look.

Some go for the simplest methods of displaying a menu like chalk boards can offer an understated, yet sophisticated display of food items and prices. Others go big with flashy designs and high-definition…

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Survey Results: Why Do Coffee Shops Fail? 232 Owners Share Top Reasons

 Survey Results: Why Do Coffee Shops Fail? 232 Owners Share Top Reasons

According to the Coffee Shop Owners Survey of 232 coffee shop business owners conducted in April of 2019, between 50% – 74% of independent coffee shops will fail in the first five years. That’s not an alluring success rate. But why is failure rate so high?

To get the answer we reached out to survey independent coffee shop owners located in the United States, Canada, and United Kingdom for their perspective on the top… Continue Reading »

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Writing a Cookbook While Running a Restaurant with Eric Silverstein of The Peached Tortilla

 Writing a Cookbook While Running a Restaurant with Eric Silverstein of The Peached Tortilla
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Eric Silverstein, founder of Austin’s The Peached Tortilla is releasing a cookbook / memoir titled The Peached Tortilla: Modern Asian Comfort Food From Tokyo to Texas. The cookbook will be available in May, 2019 through Barnes & Noble and of course Amazon.com and features a staggering 100 recipes.

The Peached Tortilla: Modern Asian Comfort Food from Tokyo to Texas

For the reader’s… Continue Reading »

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How to Create an Awesome Coffee Shop Floor Plan (Any Size or Dimension)

 How to Create an Awesome Coffee Shop Floor Plan (Any Size or Dimension)

It’s finally time to design the layout of your coffee shop. In this stage of the process, you won’t be alone. Most jurisdictions will require a floor plan to be submitted to the city by an architect or contractor for approval to ensure the store meets local regulations. But this doesn’t mean your feedback and involvement in this step of the startup process isn’t critical! You’ll need to be highly involved in this process to ensure your… Continue Reading »

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