About Support Staff

Brett Lindenberg is the founder of Food Truck Empire and Food Empire Pro. Brett's mission is help to entrepreneurs start and grow profitable food businesses. Since 2014, Brett has interviewed over 100 entrepreneurs on the Food Empire Pro podcast and written hundreds of blog posts on all aspects of food business. Brett has been quoted in media outlets like Entrepreneur Magazine, CNBC, and The Washington Post.

Author Archive | Support Staff

The 39 Things I Wish I Knew Before Starting an Independent Coffee Shop

Ever wish you could go back in time to give the younger version of yourself a key piece of information? While none of us has the option of going back in time, we do have the power to learn from other people’s experiences. With that in mind, we surveyed 39 coffee shop owners and industry […]

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white board food truck menu

Best 8 Food Truck Menu Ideas: #6 Costs Less Than $5 to Make.

Each food truck needs a way to clearly display their menu. And each owner has preferences on the style of menu that best aligns with their brand. The goal of this article is to help get some clear ideas about how your food truck’s menu will look. Some go for the simplest methods of displaying […]

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Survey Results: Why Do Coffee Shops Fail? 232 Owners Share Top Reasons

According to the Coffee Shop Owners Survey of 232 coffee shop business owners conducted in April of 2019, between 50% – 74% of independent coffee shops will fail in the first five years. That’s not an alluring success rate. But why is failure rate so high? To get the answer we reached out to survey […]

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Writing a Cookbook While Running a Restaurant with Eric Silverstein of The Peached Tortilla

Eric Silverstein, founder of Austin’s The Peached Tortilla is releasing a cookbook / memoir titled The Peached Tortilla: Modern Asian Comfort Food From Tokyo to Texas. The cookbook will be available in May, 2019 through Barnes & Noble and of course Amazon.com and features a staggering 100 recipes. For the reader’s unfamiliar with The Peached […]

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How to Create an Awesome Coffee Shop Floor Plan (Any Size or Dimension)

It’s finally time to design the layout of your coffee shop. In this stage of the process, you won’t be alone. Most jurisdictions will require a floor plan to be submitted to the city by an architect or contractor for approval to ensure the store meets local regulations. But this doesn’t mean your feedback and […]

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