Since the COVID-19 pandemic hit, more people are taking measures to improve their total food security. For some this means planting a vegetable garden or stocking up on non-perishable food items. Others are starting small poultry farms to take control of their protein needs after learning about the susceptibility of […]

Trying to figure out what to name your cereal brand? We’re here to help!

When consumers think of cereal brands what often comes to mind is the mass-market ready to eat breakfasts of their yesteryear. Kellogg’s Frosted Flakes. Rice Krispies. And of course what child of the 90s doesn’t remember Kellogg’s […]

The value of a distinct craft brewery name can’t be overstated. At the time of writing there are over 7,400 breweries operating in the United States. There’s probably entrenched competition in your area making it more difficult stand out from the herd even with a catchy name.

If you’re reading […]

Thinking about entering the bottled water industry? According an industry report by the International Bottled Water Association, more than 13.7 billion gallons of bottled water were sold in the United States in a single year. These consumption rates are expected to increase well into the new decade.

While consumption trends for […]

The global kombucha market is expected to grow to a staggering $7 billion in annual sales by 2027 according to an industry report from Grand View Research. The growth of this beverage is being supported by longterm tail winds meaning this could be the perfect time to launch an […]