On just about every holiday in memory, my family has trekked out to a sports bar. Thanksgiving, Christmas, Father’s Day, Mother’s Day, birthdays, you name it. If there’s one collective priority, it’s watching our favorite sports teams (hopefully) win. After all, can’t we spend time as a family while also […]

Naming your donut shop business is a big decision. It tells customers a lot about what you do and what kinds of clients you serve. Your name should catch the attention of the kinds of people you want to bring into your store. It will also play a huge part […]

Trying to figure out what to name your cereal brand? We’re here to help!

When consumers think of cereal brands what often comes to mind is the mass-market ready to eat breakfasts of their yesteryear. Kellogg’s Frosted Flakes. Rice Krispies. And of course what child of the 90s doesn’t remember Kellogg’s […]

The value of a distinct craft brewery name can’t be overstated. At the time of writing there are over 7,400 breweries operating in the United States. There’s probably entrenched competition in your area making it more difficult stand out from the herd even with a catchy name.

If you’re reading […]

Thinking about entering the bottled water industry? According an industry report by the International Bottled Water Association, more than 13.7 billion gallons of bottled water were sold in the United States in a single year. These consumption rates are expected to increase well into the new decade.

While consumption trends for […]