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With over 2.25 billion cups of coffee being consumed on average each day, the coffee industry has significant global economic impact. The industry is part of a complex supply chain effecting a broad range of businesses beyond coffee shops, including retail stores, grocers, family farms, shipping companies, roasters, and the end coffee consumer. The commodity […]

Ever wish you could go back in time to give the younger version of yourself a key piece of information? While none of us has the option of going back in time, we do have the power to learn from other people’s experiences. With that in mind, we surveyed 39 coffee shop owners and industry […]

According to the Coffee Shop Owners Survey of 232 coffee shop business owners conducted in April of 2019, between 50% – 74% of independent coffee shops will fail in the first five years. That’s not an alluring success rate. But why is failure rate so high? To get the answer we reached out to survey […]

It’s finally time to design the layout of your coffee shop. In this stage of the process, you won’t be alone. Most jurisdictions will require a floor plan to be submitted to the city by an architect or contractor for approval to ensure the store meets local regulations. But this doesn’t mean your feedback and […]

Starbucks may have grown to 80,000 locations worldwide based on the quality of its creative coffee drinks, the cool cache of hanging out for ours in one of their cozy dining rooms, and by figuring out how to effectively market a $7 cup of coffee with an 80% markup. But what they’re not as well known […]