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Coming up with the right name for your coffee house is not a decision to be taken lightly. The title of your coffee house can have real ramifications on people’s perception of your brand, quality of coffee, and expectations before customers ever walk through the door to enjoy a cup of Joe. But not to […]

With over 2.25 billion cups of coffee being consumed on average each day, the coffee industry has significant global economic impact. The industry is part of a complex supply chain effecting a broad range of businesses beyond coffee shops, including retail stores, grocers, family farms, shipping companies, roasters, and the end coffee consumer. The commodity […]

Ever wish you could go back in time to give the younger version of yourself a key piece of information? While none of us has the option of going back in time, we do have the power to learn from other people’s experiences. With that in mind, we surveyed 39 coffee shop owners and industry […]

According to the Coffee Shop Owners Survey of 232 coffee shop business owners conducted in April of 2019, between 50% – 74% of independent coffee shops will fail in the first five years. That’s not an alluring success rate. But why is failure rate so high? To get the answer we reached out to survey […]

It’s finally time to design the layout of your coffee shop. In this stage of the process, you won’t be alone. Most jurisdictions will require a floor plan to be submitted to the city by an architect or contractor for approval to ensure the store meets local regulations. But this doesn’t mean your feedback and […]