Mechanical Engineer Turned Food Truck Entrepreneur Talks About Getting Started | FTE Episode 008
What do financial advisors and mechanical engineers dream about doing while at their day jobs? If you're the future owners of the La Casa Azul starting an authentic Mexican restaurant that's inspired by the artist Frida Kahlo is what's on your mind. But after getting turned down for a lease [...]
How Gourmet Gelato Truck Andy’s Italian Ices Got Featured on ABC’s Nightline | FTE Episode 007
In a hyper-competitive food truck market like New York City, only the strong will survive longterm says Andy, founder of Andy's Italian Ices a gourmet gelato truck business. In episode 7 of the FoodTruckEmpire Podcast, Andy shares his guidance for survival in a tough market and the importance of differentiating [...]
Getting Inside the Brain of a Food Truck Customer | FTE Episode 006
Have you ever wondered why customers selected your truck from all the dining options in the area? Well, in episode #6 of the FoodTruckEmpire Podcast get ready to peer into the head of a typical food truck customer to answer this question and more. If you've ever wondered why some [...]
How Connecting with Food Truck Bloggers = More Press & Corporate Gigs | FTE Episode 005
It's hard to believe we are already half way to the double digits in FoodTruckEmpire Podcast episodes. Welcome to episode #5! For the main course this week, I talk with Stephanie Hawkes of DFWFoodTruckFoodie.com. Hawkes is a prominent blogger locally within the Dallas Fort Worth (DFW) area and her work [...]
3 (Rookie) Food Truck Competition Mistakes and How to Avoid Them | FTE Episode 002
Episode #2 of the Food Truck Empire Podcast is bigger, badder, and even bolder than the original. On tap in this week's episode you'll learn the three rookie mistakes food truck owners make when entering a food competition and how to avoid them with Liz Otts of FoodTruckWars.com. In today's [...]
The DIY Guide to Online Marketing for Food Trucks
Image Credit: @lamccormackMany restaurant entrepreneurs get into the business out of a passion for food coupled with a desire to do things their own way: Be it in terms of full control over menu items, operations, or simply a desire to be self-sufficient. But the thing a lot of first [...]