Mechanical Engineer Turned Food Truck Entrepreneur Talks About Getting Started | FTE Episode 008

What do financial advisors and mechanical engineers dream about doing while at their day jobs? If you’re the future owners of the La Casa Azul starting an authentic Mexican restaurant that’s inspired by the artist Frida Kahlo is what’s on your mind. But after getting turned down for a lease on a brick-and-mortor restaurant location, the partners of La Casa Azul decided to pivot into the mobile food business as a way to continue pursuing their vision.

In this week’s interview, I had the opportunity to speak with Raj one half of La Casa Azul, the food truck that is expected to hit the Dallas Fort Worth scene in just a few weeks. Raj is in a similar position to many truck owners just starting out in that he wasn’t exactly sure what it took to launch a food truck business just a few short months ago.

Raj turned to Google to begin learning about the business model, permits needed, and food handler licenses required to operate in his area. From there Raj asked a lot of questions from folks with more experience operating food service businesses until he got the information he needed.

In the coming months FoodTruckEmpire plans to follow the story and progress of the La Casa Azul food truck and keep you up to date. We hope to speak with Raj again in a couple of months. We wish the partners Raj and Gabriel the best of luck in their new venture!

What You’ll Learn in this Episode:

  • How to transform artistic inspiration into a one-of-a-kind menu and culinary experience
  • Where to begin the research process for starting a food truck business
  • How to locate prospective parking locations when just starting out
  • The basics of pricing a menu based on fixed food costs

Mentions During the Show

@CasaAzulDallas – Be the first to know when La Casa Azul food truck hits the streets of DFW by following them on Twitter.

Facebook – This is the official Facebook page for La Casa Azul. You can also view their unique menu here.

Frida Kahlo – Learn more about the Mexican artist that inspired the food of this truck.

KickStarter Campaign – Connect with the vision of La Casa Azul? Support the cause by contributing to their KickStarter campaign.

U.S. Food Trucks – This is the DFW-based commissary being used by La Casa Azul. They have helped connect the truck with some of its first events in the DFW area.

Are you on the iTunes?

What’s the easiest way to get your brand mentioned on the FoodTruckEmpire podcast? Leaving us a review on our iTunes page of course!

When you leave an iTunes review (preferably five-stars) it helps our little podcast generate more exposure online and introduce us to a wider audience, which is awesome. Looking forward to reading your feedback about the show!

About Support Staff

Brett Lindenberg is the founder of Food Truck Empire and Food Empire Pro. Brett's mission is help to entrepreneurs start and grow profitable food businesses. Since 2014, Brett has interviewed over 100 entrepreneurs on the Food Empire Pro podcast and written hundreds of blog posts on all aspects of food business. Brett has been quoted in media outlets like Entrepreneur Magazine, CNBC, and The Washington Post.