In a hyper-competitive food truck market like New York City, only the strong will survive longterm says Andy, founder of Andy’s Italian Ices a gourmet gelato truck business. In episode 7 of the FoodTruckEmpire Podcast, Andy shares his guidance for survival in a tough market and the importance of differentiating every aspect of your business from the food, to the truck, all the way to how the truck is powered.

Andy also explains how his ability to differentiate has helped his business land press coverage in local newspapers, magazines, and national coverage on ABC’s Nightline. He also discusses why you might want to consider joining a local food truck organization if one exists in your area.

Thanks to Jesslin23 for leaving us a 5-star review on our iTunes page last week. We really appreciate it.

What You’ll Learn in this Episode:

  • How Andy secured national exposure for his gourmet gelato truck on ABC’s Nightline
  • Andy’s philosophy for success in a hyper competitive market like New York City.
  • The importance of differentiating every element of your food truck business
  • The benefits of aligning yourself with an organization like the NYC Food Truck Association

Mentions During the Show

Andy’s Italian Ices NYC – This official website of Andy’s Italian Ices and Espresso Bar. Check out Andy’s full menu and list of flavors here.

@AndysItalianIce – Live in NYC? Find out where Andy will be next on Twitter.

Facebook – Befriend Andy’s mobile truck on Facebook.

NYC Food Truck Association – This is the organization Andy is involved in New York City. The goal of the organization is to raise awareness about food trailers locally and advocate for fair laws at the local level.

Ice Cream Confidential Video – Click here to watch the video referenced during interview featuring Andy’s truck on ABC’s Nightline.

FoodTruckEmpire Wants You!

As mentioned in the interview there have been a number of emails and Tweets inquiring about how truck owners can be interviewed. Simply send an email via the contact form on this website, Tweet us, or leave us a Facebook message on our page and I’ll get back to you. Make sure to provide a link to your website and a brief description about what differentiates your business.

As usual thanks for listening!

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here.