Getting Inside the Brain of a Food Truck Customer | FTE Episode 006

Have you ever wondered why customers selected your truck from all the dining options in the area? Well, in episode #6 of the FoodTruckEmpire Podcast get ready to peer into the head of a typical food truck customer to answer this question and more.

If you’ve ever wondered why some carts flourish while others fail this week’s guest JP will be able to shine some light on this frustrating question. In addition to better understanding customer preference you’ll also learn some actionable ways you can improve your offer to hungry prospects. All this and learn about some of the best carts to eat at while in the D.C. area in this episode.

If you haven’t reviewed us on iTunes yet, please do! Leave us a message and I’ll *probably* give you a shout out in an upcoming episode.

What You’ll Learn in this Episode:

  • How food truck customers make dining decisions
  • The website JP uses to discover new trucks to try
  • How a unique presentation or theme can help your business stand out
  • Why our guest hates bland lasagna

Mentions During the Show

FoodTrucksDC.com – This is where JP blogs about trucks in the D.C. area–the good and bad. Unbiased reviews only.

Bland Pasta Review – This is the negative review referenced in the podcast.

Facebook – Keep tabs on the D.C. scene and JP by checking out his Facebook page.

Tasty Kabob – One of JP’s favorite trucks in the D.C. area.

Quick Tip

Food Truck Apps – These apps might not report 100% accurate information, but there the best information we’ve got right now. Check out the top five mobile food apps for your iPhone or Android device here.

Thanks again for taking the time out of your day to listen and support this podcast. If you’ve got any show topic suggestions, feel free to send them my way as I take listener feedback very seriously.

See you next week!

About Support Staff

Brett Lindenberg is the founder of Food Truck Empire and Food Empire Pro. Brett's mission is help to entrepreneurs start and grow profitable food businesses. Since 2014, Brett has interviewed over 100 entrepreneurs on the Food Empire Pro podcast and written hundreds of blog posts on all aspects of food business. Brett has been quoted in media outlets like Entrepreneur Magazine, CNBC, and The Washington Post.

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