Who of us can say no to dessert? Growing up, my mom loved spoiling us with after dinner cookies and I still remember waking up one Saturday morning with a bucket of candy and chocolate on my bed. This only happened one time during my childhood. I’ll admit that most moms aren’t dessert lovers like mine.

From pies to cakes, chocolates, croissants, cheesecakes, and more, there are a wide range of treats that fall under the dessert category. In 2020, the pies and cakes category alone saw a 1.9% increase in sales with a total of $1.9 billion sales.

If you’re planning to open a dessert business, you have the freedom to sell a nearly limitless number of specialties. But don’t forget about your marketing slogans and taglines to promote the goodies. To help you brainstorm ideas, I made a list of more than 300 dessert marketing messages that apply to all sorts of sweet businesses. Let’s do this thing.

chocolate dessert

Chocolate muffins!

Dessert Business Marketing Slogans

  • The Dessert You Deserve.
  • There’s Always Time For Dessert.
  • Delighted With Sweetness.
  • A Treat To Yourself.
  • Self-Love That Comes In A Box.
  • Sweetness Never Tasted This Good.
  • A Slice Of Happiness.
  • The Taste Of Simpler Times.
  • Endless Love For Dessert.
  • Sugar, Spice And Everything Nice.
  • Your Cup Of Dessert.
  • Chilled And Sweetened.
  • The Taste Of Love.
  • Sweets And Love In A Bite.
  • Dessert Always Comes First.
  • Makes You Crave More.
  • Not Too Sweet For Your Liking.
  • Too Much Sugar, Too Much Goodness.
  • Blissful Temptation.
  • Have A Bite You Won’t Regret.
  • Take Our Cakes to the Lake.
  • Ready To Order More.
  • Ice Cream For Life.
  • What Makes You Happy.
  • Happiness You Can’t Deny.
  • For The Love Of Desserts.
  • Cupcake Made With Love.
  • Cupcake For Days.
  • Only Baked With Goodness.
  • The Fruity Goodness.
  • Marked With Perfection.
  • Daily Sweetness Delivered.
  • Pies For Days.
  • The Dessert Crumbs.
  • Let’s Partake in Cupcakes.
  • Addicted To Desserts.
  • Desserts Over Meals.
  • Made For Desserts.
  • Sweet Pie Cravings.
  • Nutty Choco Goodness.
  • Dessert-Filled Weekend.
  • All You Need Is Dessert.
  • Desserts For Breakfast.
  • The Dessert Of Life.
  • If You’re Grumpy Get Dessert.
  • No Regrets With These Desserts.
  • Frown No More.
  • Long-Lasting Happiness With A Bite.
  • Keeping You Happy And Sweet.
  • Sweets Of The Day.
  • Made For Enjoyment.
  • Happiness In A Box.
  • Open The Sweet Box.
  • The Taste Of Happiness.
  • The Dessert That Keeps You Going.
  • Recharge With A Dessert.
  • Simply For You.
  • A Dessert Never Tasted This Good.
  • A Kid’s Best Friend.
  • The Bite Of Heaven.
  • Bite More, Have More.
  • One Happiness, One Order.
  • Treat Yourself To A Dessert.
  • It’s A Desserted Life.
  • Life With Desserts.
  • Life Made Better With Desserts.
  • A Dessert In Hand.
  • Smile For Desserts.
  • The Weekend Dessert Store.
  • Life’s Short For A Bad Dessert.
  • Always Have Time For Dessert.
  • Dessert Is Equal To Happiness.
  • Mind Your Own Dessert.
  • Always Better With Desserts.
  • More Dessert, Less Stress.
  • Dessert Keeps Me Awake.
  • The Land Of The Best Desserts.
  • It’s Always Time For Dessert.
  • Dessert First, Meal Later.
  • The Best Choice Is Dessert.
  • We Like Sweets.
  • Sweets Over Anything Else.
  • Live The Sweet Life.
  • Made To Make You Feel Better.
  • Sad Life? Grab A Dessert.
  • Desserts Are Always Worth It.
  • The Dessert In My Tummy.
  • Don’t Dwell On Life, Have Some Dessert.
  • Desserts Solve Problems.
  • Go Crazy Over Desserts.
  • Don’t Fight The Urge To Have A Dessert.
  • The Dessert For You.
  • Keep The Dessert Coming.
  • Give Me Dessert One More Time.
  • Pies For Days.
  • Cupcakes Made In Heaven.
  • Chocolate Life Is My Choice Of Life.
  • Surrender To Desserts.
  • Cakes That Shake My Life.
  • The Great Disappearing Dessert Act.

Delicious looking chocolate cupcakes.

Dessert Taglines

  • You Know You Deserve This.
  • The Best One Out There.
  • Desserts Made With Love.
  • Sweetened To Perfection.
  • What Calories?
  • Eat The Tears Away.
  • Instant Dessert Happiness.
  • Fly High To Dessert Heaven.
  • Keeping You Happy And Full.
  • Our Cookies are Grandma Approved.
  • Drawn To The Sweetness.
  • Rich Cream Pie For Days.
  • Sweet Treats You Crave.
  • You Can’t Miss A Bite.

Related Reading: 200+ Ultimate Cake Business Marketing Slogans and Taglines You Can’t Forget

  • Cravings Satisfied.
  • A Bite You Won’t Regret.
  • Our Process is Baker Approved.
  • Living The Sweet Life.
  • Sweetness Heaven.
  • Classic Goodies.
  • Moments Made Sweeter.
  • Life Is All About Desserts.
  • A Bite For Everyone.
  • Fudge helps with Frowns.
  • The Sweetest Hub.
  • The Sweetest Treat.
  • Treats For The Heart And Mind.
  • Just Keep Munching.
  • You’ll Always Want More.
  • Worth The Splurge.
  • Desserts Never Go Bad.
  • Instant Smile With A Dessert In Hand.
  • No Excuses, Just Desserts.

Funny Dessert Slogans

  • What Keeps You Going
  • Get Up For Desserts
  • Order Another For Takeout
  • Better Order Than Homemade
  • Don’t Think Of The Calories
  • Eat Dessert For Breakfast
  • Always Start A Meal With A Dessert
  • A Five-Course Meal Full Of Desserts
  • I Pay Extra For Desserts
  • Desserts Should Be Eaten First
  • Impatiently Waiting For Desserts
  • Desserts Make You Fat But Happy
  • At Least It Tastes Good
  • Tastes Better Than Your Ex
  • Desserts That Make You Sexy
  • Desserts Over Veggies
  • My Body Is Made For Desserts
  • Desserts For Breakfast

Sweet fruit cake ready to be devoured.

Cake Shop Slogans

  • A Cake For Every Occasion
  • The Cake Of A Lifetime
  • Madness Over Cakes
  • Kneaded To Perfection
  • Your Cake Buddy
  • Cake Overload
  • Sweet And Special
  • Cake And Stake
  • Life Is Better With A Cake
  • Icing And Toppings With Love
  • Cake Every Day
  • Cake Master
  • Little Cake Guru
  • The Cake Of The Party
  • No Hate Just Eat Cake
  • Open To Serve You Cake
  • Hit It With That Cake Kaboom
  • Sundays With A Cake
  • Cravings For Cake
  • Satisfying And Sweet
  • We Bake Cakes
  • Free The Cakes
  • The Travelling Cake
  • Cake Of The Century
  • The Universal Cake Master
  • Always Have Time For A Cake
  • The Cake For No Occasion
  • Cakes For Breakfast
  • Cakes For Days
  • The Pantry Filled Of Cakes
  • I Love Cakes
  • The Best Things In Life Are Cakes
  • Cakes Are The Best Dessert
  • No Hate For Cakes
  • Every Day Cake
  • The Abnormal Cake
  • We Bake Nice Cakes
  • The Best Time For Cakes
  • The Cakes With One Candle
  • Take A Break With A Cake
  • The Coffee And Cake Run
  • Sunsets And Cakes
  • Cake Is My Best Friend
  • Life Is Better With Cakes
  • A Slice Of Happiness
  • Bake That Cake
  • A Cake For Everyone
  • The Little Slice Of Temptation
  • Cakes Made Better
  • The Cake Life
  • Celebrate It With A Cake

Related Reading: 200+ (Actually Good) Bakery Slogans and Ad Taglines You Can Use

  • Work Hard, Eat A Cake
  • Moist Cakes All The Time
  • Cake Specialties
  • The Cake Machine
  • A Cake With A Twist
  • The Fair Cake Baker
  • Bake A Cake Today
  • Oven-Baked Happiness
  • A Slice For Every Occasion
  • A Slice Of Happiness
  • Going Crazy Over Cakes
  • The Slice Of Life
  • Happiness Starts With A Slice Of Cake
  • Moments Made Better With A Cake
  • Endless Craving For Cakes
  • Tastes Like Happiness
  • Let’s Cake It Up!
  • Cakes That Light Up Your Eyes
  • Tease The Taste Buds
  • Take The Cake
  • The Ultimate Birthday Cake
  • The Cake Flavor
  • A Place With A Cake
  • The Best Present
  • A Boxed Cake
  • The Sweetest Present 

Unique chocolates.

Bakery Slogans

  • The Baking Guru
  • Home Of The Best Baked Goods
  • Fresh All The Time
  • The Bakery Of Life
  • Baked With Love
  • Baked To Serve You
  • Baked Goodies You Crave
  • Cravings Satisfied
  • Fresh Bread In The Morning
  • Mornings With Bread
  • We Bake To Please
  • Fresh Bread, Fresh Mornings
  • Your Morning Love
  • As Fresh As It Gets
  • Queued Up To Perfection
  • Pastry Game Is Strong
  • Your Cookie Dough
  • Dough And Love
  • Pastries With A Smile
  • The Bite Of Love
  • When Bread Is Life
  • Baked Especially For You
  • We Only Bake Good Food
  • We Bring Baking To Another Level
  • The Baking Mama
  • Baked Goodies That Bring Joy
  • The Bakery Haven 24/7
  • Baked For More
  • The Hustling Bakery
  • Fresh Oven-Baked Goodies
  • The Bakery’s Secret Recipe
  • We Make Delicious Baked Goods
  • Baking Is Our Passion
  • No Bakery Like Ours
  • Dedicated To Baking For Life
  • The Promise Of Goodness
  • Deliciously Baked And Delivered
  • Always Fresh, If Not, Get A Refund
  • We Are The Best, No Doubt About It
  • The Baking God
  • Made Fresh Daily
  • Feels Like Home
  • The Family Bakery
  • Baking With Love
  • The Passionate Baker
  • A Mom’s Touch
  • The Fresh Bakery
  • Baking With Passion
  • Baked Freshness
  • The Big Buns
  • The Bakery Story
  • Oven-Baked Perfection
  • The Taste Of Love
  • Serving You Hot From The Oven
  • We Bake, You Eat
  • Fresh Bread Overload
  • Made With The Heart
  • Buns So Good
  • Buns For The Moms
  • Baking Happiness 24/7
  • Baked For The Best

Related Reading: 100+ Inspiring Cake Business Name Ideas for You

  • A Baker’s Delight
  • Pastry Weekend
  • The Cupcake Eater
  • Baking Happiness To Life
  • More Bread, More Fun
  • More Buns, More Fun
  • A Bite Of Freshness
  • Quality Buns From The Oven
  • With A Touch Of Care
  • Crazy Good Cupcakes
  • Sending Happiness In A Bun
  • A Taste Like No Other
  • Keep The Bun Alive
  • The World Of Pastries
  • Fresh Ingredients, Fresh Buns
  • The Simple Bakery
  • The Simple Bread
  • Pastries And More
  • Baking For You
  • Care To Bake
  • For The People Who Love Buns
  • Enjoy Life With A Cupcake
  • Life Is A Loaf Of Bread
  • Start Your Day With A Bun
  • The Awesome Bakery Life
  • Living Life With Bread
  • Pastries And More
  • The Delicious Smell Of Bread
  • The Baking Potato
  • Your Tiny Bakery
  • Mom’s Bakery Shop
  • Captured By The Bread Smell
  • A Baking Story
  • Keep It Baked
  • More Baked Goodies
  • Baking For More
  • On The Way To The Bakery

Macarons baked to perfection.

Baking Tools Slogans

  • The Only Things You’ll Need
  • Dirty Hands That Do The Yummy Work
  • The Spoon Filled With Chocolatey Goodness
  • Whisk It To Perfection
  • Baking Pan Of Your Life
  • Whisk More Goodness In Your Dessert
  • Put The Muffin To Your Muffin Pan
  • No Shit In That Baking Sheet
  • Mix Sugar And Love In That Stand Mixer
  • The Tools That Make The Sweets
  • Baking Tools For Life
  • The Star Of Your Baking Business
  • Handy Dandy Baking Tools
  • Whisk Your Sadness Away

How To Come Up With Your Own Dessert Slogan Or Catchphrase

Deciding on your dessert slogan or catchphrase is an important part of owning a dessert business. The right marketing message can trigger an emotional response in customers that gets them craving your product. To help you come up with a unique slogan, here are some best practices on catchphrase development.

Keep it short and simple – Short slogans are easier to remember than long, complicated ones. Four to eight words may be all you need.

Be consistent – Make sure to associate your slogan with your dessert business. It should be able to describe your business’ personality or how you want your brand to be known. Publish this message on cake boxes, packaging, store signs, website and social media accounts. This is your calling card.

Focus on what makes you unique – Think of a slogan that describes what makes your dessert business unique that customers can find only in your brand and not anywhere else. One example would be “Arizona’s favorite chocolate chip cookies.”

Ensure the tagline is timeless – You would want something that would stand the test of time and won’t need to change for years. The best taglines can be used for decades.

Make sure the message can stand on itself – Your slogan should be able to speak for itself and be understood by your potential customers without having to explain what your business is all about. You can’t got wrong by specifically referencing the dessert you sell (cakes, cookies, scones, candy, etc).

What type of dessert business are you trying to promote? I’d love to hear about the specific dessert you’re planning to sell in the comments below.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here.Â