Jam… the sweet, soft and sticky food is concocted when fruit and sugar meet. Jam is one of the most widespread forms of cooked fruit on the world and used to flavor all sorts of foods from the United States to Canada to Korea. Global sales of the product totals more than $3.33 billion in 2019 according to industry reports. In the United States alone, this industry exports more than $104.7 million worth of the product.

If you’re thinking about getting into the jam business, one of the advantages is that you bootstrap the business from a home kitchen. And with the ability to sell it to friends, neighbors, shops, markets, and bazaars, and of course online thanks to more friendly cottage food laws you can build a business while staying small.

But before we get too far in the food startup process, you need to figure out what to call the business first. Finding a striking brand name for your jam is essential even if you only intend to plan to create a cottage food business that sells exclusively in your hometown.

Our team put on their brain-storming caps to find the best available name ideas in this category and these are the best jam name suggestions they came up with. Let’s get started!

Nicknames for Jam


Jam is delicious by any name.

Jam has many names, in a variety of forms, and can depend on the fruit used, the location and origin, and even how it is made. You can find many different terms for this tasty treat, but all refer to the same basic recipe. Anyone of these descriptive nicknames could be used in accurately describe this business.

Jam (also known interchangeably as “preserve”) – Traditionally, the name “jam” refers to the flesh and juice of a fruit being cut into pieces or crushed and cooked together with water and sugar, as a preservative, to activate the pectin of the fruit before being placed into jars for sale and consumption.

Conserve – This is a jam made from whole, uncut fruits, usually strawberries or other small berries, and most often originates in the areas of Eastern Europe, where it is called “varenye”. The main difference is the wholeness of the fruits, which requires a trickier method of cooking to achieve.

Confit – Taken from the French verb, “confire”, meaning “to preserve”, confits are fruits and vegetables seasoned and cooked with either honey or sugar to make a jam-like preserve.

Fruit Butter – Generally made from larger fruits, such as apples, plums, and peaches, but also pineapples and other tropical fruits in Asian countries, Fruit Butter has the whole fruit forced through a sieve to make it smoother. The fruits are cooked and then squished, before being cooked again with the sugar.

Fruit Curd – A delicious desert topping, this spread is normally made from lemons, limes, oranges, and raspberries. It has the added ingredients of beaten egg yolks to get the smoother consistency, and the zest to add more intense flavors.

Fruit Spread – There is no set definition of what consists of a fruit spread, though some assert that to be a fruit spread, the jam or preserve must have no added sugar.

Chutney – Mistakenly thought to be a different beast altogether, chutney is just another form of preserve that has spices and herbs added to the fruit. Originating in India, chutneys have become popular as condiments with savory dishes, with the classic Mango Chutney being the most common.

Jelly – Mostly found in North America, this is a preserve that is made exclusively from the juice of the fruits only, with none of the pulp being used.

Marmalade – Basically a jam with bits of peel in it, Marmalade is usually made from citrus fruits, and has a light bitter tang to it that sets it apart from the normal sweet jams.

Related Reading: How to Price a Food Product and Still Make Money 

Catchy Jam Business Names

natural fruit spreads

A variety of homemade natural fruit spreads.

If you’re looking for something a little more catchy for your company, you’ve come to the right place. Using terms of fruits and other jam and less frequently used fruit-related words can be the unique twist you need to get noticed on grocery store shelves. Here’s our compilation of the slickest names.

  • Fresh n Fruity Preserves
  • Forever Fruit Jams
  • Fruity Finds Natural Preserves
  • Citrus Craze
  • Simply Citrus
  • Berries and Bushes
  • Berry Basket
  • The Opulent Orchard
  • Candy’s Conserves
  • Jim’s Jellys
  • The Seeds of Life
  • Fruity Folly
  • Farmer’s Fruit Jam
  • Filled With Fruit
  • Just The Fruit
  • Fruit Fiends
  • Succulent Seeds
  • Something Fruitful
  • Professional Pots
  • The Jam Jar
  • Tarty and Fruity
  • The Fruiteria
  • The Jam Shack
  • Green Apple Jams
  • The Lovely Fruit
  • Jam Warehouse
  • Charlies Chutneys
  • More-malade
  • The Fruit Grocer
  • Jams n Jellies
  • Riper Fruits Jams
  • Berries Galore
  • Olde Worlde Preserves
  • Fairy-Tale Fruit Curd
  • The Cherry Tree Jams
  • The Strawberry Field
  • Juicy Fruit Jams
  • Orchard Preserves
  • Rejoice Fruit Jams
  • DoubleDuo Preserves
  • Dukeberry Fruit Jams
  • Froyogo Fruit Jams
  • FruitSpark Preserves
  • FruitTwirl
  • WhichBerry
  • SlidingFruit
  • Doodle Fruit Jams
  • The Fruit Jamsery
  • DayBreak Fruit Jams
  • Better-Fruitz
  • FruitStix Preserves
  • Delicious Queen Jams
  • Fruit Darling Preserves
  • Fruitz Den Fruit Jams

Funny Jam Name Ideas

canning jelly

The joys of at home canning.

Jam is fun and delicious, and there are plenty of opportunities to give your business a new fun-sounding name. Puns are a great way to be remembered, as long as you remember to keep it memorable and reference something the average citizen will understand.

  • Jammie’s Jars of Jam
  • The Jammie Dodgers
  • Jammin’
  • Jammy and the Fruits
  • Hallie’s Berries
  • Preserve the Fruit
  • Juicy Jams
  • Just Fruits
  • Johnny No-seeds
  • The Jam Team
  • Super-Jams
  • Pump up the Jam
  • Jam Deep
  • The Traffic Jams
  • Caught in a Jam
  • Life Preserves
  • That’s My Jam
  • Jammin Natural
  • Just Jam (Nothing Else)
  • Sticky Fingers
  • Just Jellies
  • Silence of the Jams
  • Toast Toppings
  • Jam-Packed
  • Sticky Situations
  • Space Jam
  • Jam in a Million
  • Jelly Masters
  • Jam-maica
  • The J for your PB
  • Jellytastic
  • Curdn’t be Preserved
  • Elephant Jam
  • The Log Jams
  • In a Jam
  • The CandyJam
  • Pearl’s Jam
  • Nothing But Jam
  • Reggae Jam

Fruit Business Name Generators


Grapes: a timeless ingredient for fruit spreads.

A business name generator is another tool that can be used to build list of business name ideas. One of our favorites is from Shopify that will yield over 100 ideas with the click of a button. Enter a descriptive keyword and voila… You’ve got a brand name!

You can get the hang of business a business name generator by entering nicknames like preserves, conserves, jellies, fruit Curds or Spreads, to make your name stand out. Such as:

  • Candy’s Jams
  • Pete’s Preserves
  • Josie’s Jellies
  • Land’s End Fruit Spreads

Location is another good way to choose your business name, especially if there is a local landmark that stands out. The use of the location does make it more homely when being sold locally, as well as making positioning it as a specialty food product if plan to grow nationally. Examples include:

  • Liberty Preserves
  • Grand Canyon Jams
  • Strawberry Fields Jams
  • Mason’s Farm Preserves

Attention Founders: Download our food business startup kit with business canvas, startup spreadsheets, and exclusive interviews. 

How to Start a Home-Based Jam Selling Business


Better ingredients = better tasing jelly and jams.

The first thing to think about when planning to start a home-based spread business is to make a clear plan of action or business plan. For a more detailed list of food business startup steps, read this guide. But bottom line, you need to consider your personal goals before building out a specific plan for producing the product and getting sales.

Goals – Setting goals shouldn’t take up a lot of your time or be complex. Simply imaging what kind of a business you want to operate can reveal your goals. Do you want to meet directly with your customers on the weekend at farmers markets and generate a little supplemental income? Or do you want to build a $1+ million per year revenue brand with employees that’s sold on grocery store shelves or online? The goals you make will determine the plan you need to build to achieve it them.

Costs – These can be quite low for a startup jam business, since you can run it from your home kitchen for very little outlay. If you have enough pots and pans, you can dispense with buying too much equipment, though you may need some special tools, depending on the types of jams you will be making. You also need to take into account the cost of jars and labeling, licenses and identify a producer. To explore startup costs and considerations further, read our post on how much it really costs to start a specialty food brand.

Target Market – Thinking about your target market is as much an important step in the jams you will make as it is in the naming of the business. Some examples of an ideal customer include local businesses that use jam as a key ingredient regularly like your local grocery stores, restaurants, and bakeries. You can also include attendees at farmers markets that prefer supporting local vendors.

Related Reading: 31 Awesome Cottage Food Business Ideas You Can Start Right Now 

Legal & Taxes – If you are going to open a startup jam business, then you need to consider the legality of running a business, and take the necessary steps in registering your business as a legal entity, registering for taxes, and opening a business bank account.

You should also make sure that you have all the necessary federal, state, and local permits and licenses, especially as you are running a food business. These can be found on the link to the SBA (Small Business Administration) government website.

If you’re thinking about starting a food business of any size, we encourage you to join our free startup community here. Enrollment is free and you’ll get access to exclusive entrepreneur interviews to guide you on the journey to your successful business.

jam business name ideas

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here.