It’s no secret America loves eating cake, spending more than $20 billion dollars a year on the baked good. And despite the ongoing movement toward healthier eating, spending on cakes continues to increase year on year. It just goes to show you, folks still want to indulge in the occasional treat even if they are on a diet.

I interviewed an entrepreneurial couple last year making $2,000 – $3,500 each month during the summer selling cheesecakes so this is a legit business anyone can start. If you’re opening a cake business or have one already these marketing slogans will help get the word out about these cakes on social media. Here are the best of cake slogans and taglines I came up with.

Cake Slogans

A moist carrot cake.

  • A cake for every occasion.
  • A cake for everyone.
  • A slice of heaven.
  • Art of Cakes
  • Bake Someone Happy.
  • Baked fresh for you.
  • Baking people happy.
  • Cake?
  • Cakes and bakes from the house of Queens!
  • Cakes handcrafted with care.
  • Come in for a cake lift
  • Come see what we can do!
  • Come taste the difference
  • Creations for Celebrations
  • Did someone say Cake?!
  • Eat like it is your last cake
  • Eat your heart out
  • Every batch from scratch
  • Exceptional taste
  • Exceptional Taste, Exceptional Price
  • Expressions with confection.
  • If in doubt. Bake a cake.
  • Just cake!
  • Let us create joy for you!

Related Reading: 200+ (Actually Good) Bakery Slogans and Ad Taglines You Can Use

  • Love, Live, Cake
  • Made with love.
  • Make the world a better place.
  • Making sweet things happen.
  • Our inspiration comes from you.
  • Our passion is perfection.
  • Perfection by confection.
  • Ready, Set, Bake!
  • Take one!
  • Taste is our passion.
  • Unique creations for unique occasions
  • We bake it. You love it.
  • Where cakes become art!
  • Where style meets cake!
  • Your dream. Our vision.

Cake Taglines

Lemon cake anyone?

Identifying the right tagline for your cake business can be difficult. Here are some taglines you can use to watch your sales soar.

  • A Cake for Every party
  • A slice of heaven
  • A special cake for a special day
  • Baked specially for you
  • Baking delight. Filled memories.
  • Baking your ideas to life
  • Beautiful Cakes for Beautiful Occasions
  • Because every cake has a story to tell.
  • Because we care for your smile.
  • Because without us, it’s just cake
  • Celebrate the moment with us.
  • Create a moment with us.
  • Creations for Celebrations.
  • Delight in every bite
  • Every bride deserves a slice of heaven.
  • Every person is unique, why shouldn’t their cake be?
  • Fall in love with every bite
  • Filled happiness in every slice of cake.
  • For that extra special touch
  • For the love of cake.
  • For the sweetest occasion ever!
  • Fresh baked sweetness
  • Fresh Out the Oven.
  • From our hearts to yours
  • From our kitchen to yours – it’s cake time!
  • From the first glance to the last bite
  • If you can dream it, we can design it
  • Indulge yourself with cakes.
  • Innovative cakes with elaborate taste.
  • Inspired to excel.
  • Its a Cake TIme
  • Keep calm and eat cake
  • Kiss boring cakes goodbye!
  • No design is too outrageous!
  • Taking your celebration to a whole new level!
  • The perfect cake every time!
  • They taste as good as they look!
  • We make edible incredible!!
  • When moments matter!

Cheesecake Slogans

An upscale cheese cake.

  • A little bliss in every bite.
  • Anyway you please, cakes with cheese.
  • Authentic cheesecake maker since 1954.
  • Because there’s always room for Cheesecake.
  • Cheesecake is life.
  • Cheesecake saves the soul.
  • Cheesecake. Outdo ordinary.
  • Cheesecake… The way Mother Earth intended it to be.
  • Everything we do is driven by Cheesecake!
  • Get the Cheesecake habit.

Related Reading: 37 Profitable Baking Business Ideas + Startup Cost Estimates

  • Great cheesecake needs great cheese.
  • Great Cheesecakes every time.
  • Just say cheese…cake.
  • Make Cheesecake. Make something amazing.
  • Make every cheesecake count.
  • Our passion is cheesecake.
  • Persnickety people. Exceptional cheesecake.
  • Real cheesecake, only smaller.
  • Something special in the Cheesecake.
  • Taste real cheesecake!
  • The cheesecake people.
  • There’s no cake like cheesecake!
  • Unleash the cheesecake.

Fruit Cake Slogans

Fruit cake is a fan favorite during the holidays.

I only eat fruit cake around the holidays. If you’re a fruit cake maker then you need to have the right slogan to bolster sales around the Christmas time.

  • Add more fruit cake to your life.
  • As nutty as a fruit cake
  • Ask the fruitcake lady for one
  • Bring out the Fruit Cake
  • But first… fruit cake
  • Crazy with fruit cakes.
  • Enjoy life eat fruit cake
  • Fruit cake for all.
  • Fruit cake is always a good idea.
  • Fruit cake makes everything better.
  • Fruit cake understands.
  • Fruit, Good; Cake, Great; Fruitcake, Amazing!
  • Fruitcake, because you are what you eat!
  • It won’t be Christmas without fruit cake.
  • Keep the fruit cake balance.
  • Life is all about fruit cakes.
  • Life is too short to eat bad fruit cake.
  • Life’s better with fruit cake.
  • Love at first bite.
  • Nothing beats fruit cake.
  • Old fashioned fruit cake.
  • Reality is like a fruitcake.
  • The best fruit cake under the sky.
  • The best gift is a fruit cake.
  • The sweetest fruit cake in town.
  • There’s fruit cake for every thought.
  • There’s a little bit of fruitcake in all of us.
  • We create delicious fruit cake.
  • We have nice big fruit cake.
  • We make the fruit cake delicious.
  • We need more fruitcakes in this world.
  • We’ll bake your fruit cake.
  • You deserve fruit cake.

Homemade Cake Slogans

Homemade cake is the best.

There are plenty of professional bakers who started making cakes out of their home kitchen first. If you plan to operate a cottage food business out of your home, here are some marketing slogan ideas.

  • All you need is cake.
  • Baked fresh daily.
  • Baked in my own oven for you.
  • I’ll make it from scratch for you.
  • From my kitchen to your mouth.
  • Baked with the best ingredients.
  • Baking with heart.
  • Cakes with heart. Made with care.
  • Delicious homemade treats
  • Delicious to the last piece.
  • Everything we bake, we bake with Love.
  • Freshly baked all Day. Every day!
  • Freshly baked, heavenly caked.
  • From our oven to your door.
  • It’s fresh or you won’t find it here.
  • It’s not just a cake, it’s love.
  • Just like home.
  • Made by hand, from scratch, with love.
  • Sweet as mother’s tenderness.
  • The bakery where all cakes are homemade.
  • The taste you have been looking for.
  • We are the taste of love.
  • We bake it right.
  • We bake memories.
  • We bake the world a better place.
  • We serve fresh every day.
  • We treat cake obsession.
  • We’ll make your tummy smile.

Funny Cake Slogans

Don’t laugh at my cake!

  • A cake so yummy, it will fill your tummy.
  • A party without cake is just a meeting.
  • Bake the World a Butter Place.
  • Cake is the Answer, No Matter the Question.
  • Cake is the answer. What was the question?
  • Cake it, don’t fake it
  • Cake me away
  • If the cake fits, eat it!
  • Let them eat cake
  • Life is short so eat cake.
  • Life is What You Bake It.
  • Life’s Better With Sprinkles On Top.
  • Making your life sweeter one bite at a time!
  • More than just a piece of cake.
  • Now this takes the cake.
  • Spreading the love one cake at a time!
  • Think outside the cake box
  • Too Beautiful To Eat
  • We’re a cakery, not a bakery!
  • Your fantasy, our prophecy.

Cake Sayings

Chocolate cake.

Having a saying associated with your cakes can make all the difference in marketing. Just as the classic “Mr. Kipling” saying of “exceedingly good cakes” that helped make the brand popular. You can implement a similar strategy for your cake business.

  • A great empire, like a great cake, is most easily diminished at the edges.
  • All you need is love. But a cupcake would also be nice.
  • Always carry a knife with you. Sometimes, cake appears without any warning.
  • Bakers make the world smell better.
  • Birthday cake calories don’t count.
  • Cake is happiness in a tangible and edible form.
  • Cake will always be the answer. The question is irrelevant.
  • Chocolate cake has eggs in it, which is perfectly good for breakfast.
  • Do not touch my cake! Violators will be covered in sprinkles.
  • Eat a cupcake, then eat another.
  • Eating cake every day is totally acceptable and justifiable. After all, it’s somebody birthday somewhere in the world.
  • Eggs are in chocolate cake. And milk. Oh, and wheat! So nutritious!
  • Happiness is knowing there’s cake in the oven.
  • Happiness is when you’re having a bad day and it suddenly rains cupcakes.
  • Having a balanced diet means having a piece of cake in both hands.
  • I can’t eat another slice of cake, said no one ever.
  • I want a good body, but not as much as I want cake.
  • If you bake a cake, the world has one more cake.
  • If you know the way of the cake, then you know that way of happiness.
  • Keep a fork with you at all times, just in case cake happens.
  • Keeping a cake fresh and moist is super easy! You just have to eat it in one sitting.
  • Love has four letters, and so does cake.
  • Love is when you have a mouth-watering slice of cake, and it’s the very last piece, but you let your loved ones have it.
  • Man cannot live on bread alone, so they made cake.
  • My stomach has a separate compartment for cake.
  • No occasion is ever complete without a cake.
  • Pick up all the broken shards of your life and bake them into a delicious cake.
  • Some things just require cake to be solved.
  • The heavier you are, the more difficult it is for anyone to kidnap you. So, stay safe, and eat cake!
  • The only thing better than a cake is ice cream cake. Still cake.
  • There’s absolutely nothing cake can’t solve.
  • When life gives you lemons, make a lemon layer cake with lemon cream cheese buttercream!
  • When life goes awry, having a piece of cake is the way to go about it.
  • Where there is cake, there is hope.
  • Without dreams, one would be no greater than a cake with no icing.
  • You will never see an unhappy person holding a cupcake.

If you want to learn what it takes to start your own cake business or bakery, check out our 6-step marketing growth plan for a home based bakery. In this audio lesson, you’ll learn how Jennifer Jacobs went from baking cookies for coworkers to opening her own bakery location. Jennifer also shares how start your own bakery even if you’re operating out of an apartment right now.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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