In 2019, the global market size of kitchen appliances was valued at $237.3 billion, but is projected to grow to $377.7 billion by 2027. Those numbers mean that consumers will continue to invest in kitchen appliances like microwaves, ovens, and Insta pots for […]

The global tuna market size was valued at $39.3 billion in 2020. One of the key drivers for the global tuna market is the increasing demand for processed/ready-to-cook tuna due to hectic consumer lifestyles. Another growth catalyst is the growing consumer preference for lower-fat protein-rich meat alternatives like tuna.

Tuna […]

My favorite candy bar has always been Snickers. Non surprisingly, this is the is the best selling candy bar on the planet in part due to the taste and ongoing advertising campaigns over the years.

Each year, candy bars deliver a combined revenue in the confectionary industry of $14.1 billion […]

From the first days of advertising, quenching thirst has been a main benefit for sodas and sports drinks alike. With such beverage giants as Coca-Cola, Pepsi, Sprite, and Gatorade hitting on this pain point in their ads and marketing messages.

Advertising drinks with thirst is the perfect way to bring people […]

You don’t need to be a creative marketing savant to sell BBQ. After all, the smells and flavors of smoked meat does most of the heavy lifting for you.

Still, if you’re looking for a funny quote or tagline to hang on the chalkboard of your BBQ joint or a funny […]