The fruit snack industry is now valued at $4.92 billion annually with more growth on the horizon! Everyone loves them, from kids who love the taste to parents who appreciate the healthier aspect compared to chips or candy bars. These fruit snacks, conveniently often wrapped in individual packages are designed for families on the go.

If you’re in the business of producing and selling your own fruit snacks, check out these sample marketing slogans, taglines, and quotes. You can incorporate most of these into a omni-channel marketing campaign to raise awareness.

Fruit Snack Marketing Slogans


Raspberry: An original fruit snack.

If you’re selling your own fruit snacks, you can use these slogans to give your brand its own “voice.”

  • The goodness of fruit in a small package.
  • Enjoy healthy fruits in a convenient package.
  • Healthy nuggets everywhere.
  • Sweet summer vibes in a pack.
  • Sweet and chewy.
  • Unleash good health.
  • The sweetest contradiction.
  • Just chew it.
  • Heaven in your mouth.
  • Comfort and happiness in every bite.
  • Your daily dose of fruit.
  • Indulge in the sweet habit.
  • The sweet sensation.
  • The best sweet candies.
  • Moms like you choose (insert the name of your brand).
  • Manly fruity candies.
  • Fruity candies for the ladies.
  • So man, so macho, so fruity.
  • When fruits unite.
  • So good, so sweet.

Related Reading: 165+ Creative Muffin Captions and Quotes for Social Media 

  • Make room for healthy sweets.
  • The snack to take.
  • Satisfy your sweet tooth.
  • For those sweet cravings.
  • A good kind of fruity.
  • A close second to the real thing.
  • Share something sweet.
  • Sweet treats for the whole family.
  • Empowering you through your snacks.
  • The glory of fruit in a candy.
  • Sweet and colorful.
  • Undeniably nutritious.
  • Probably the best candy in the world.
  • Fruit redefined.
  • The children of real fruit.
  • Fruit-full!
  • The true taste of sweetness.
  • Just like real fruits.

Fruit Snack Quotes

Here are some quotes from famous people including actors and songwriters about fruit.

  • “I like fruit baskets because it gives you the ability to mail someone a piece of fruit without appearing insane.” – Demetri Martin
  • “I find the best way that will produce fruit. I like fruit. I like cherries, I like bananas.” – Jim Jarmusch
  • “Did you never run for shelter in a storm, and find fruit which you expected not?” – John Owen
  • “Forbidden fruit always tastes the best” – Swedish Proverb
  • “I eat small meals throughout the day: oatmeal with cinnamon to start, fruit and yogurt as a snack” – Alison Sweeney

“Grandparents are parents with more sleep, fewer rules, and an endless supply of fruit snacks” – unknown

  • “You are pear-fect”- unknown
  • “I always name my fruit snacks” – unknown
  • “I snack on fruits and nuts. In the middle of my workouts, I’ll have a protein shake” – Lindsey Vonn
  • “Fruit is nature’s candy” – unknown
  • “If you have a great passion it seems that the logical thing is to see the fruit of it, and the fruit are children.” – Roman Polanski
  • “If you get hungry mid-day, a banana is your best snack” – Marcus Samuelson
  • “Fruit is a very good snack in general” – Marcus Samuelson
  • “A tree is known by its fruit; a man by his deeds.” – Saint Basil
  • “Taste every fruit of every tree in the garden at least once. It is an insult to creation not to experience it fully.” – Stephen Fry

“My diet is mostly chicken and fish. I make sure I get a lot of vegetables, a lot of fruit. I am a big fruit man, I am a vegetable man anyway.” – Magic Johnson

  • “Pure consciousness is the fruit; love is the sweetness in the fruit.” – Sri Sathya Sai Baba
  • “Adopting a new healthier lifestyle can involve changing diet to include more fresh fruit and vegetables as well as increasing levels of exercise.” – Linford Christie
  • “Dragon fruit is very subtle, very delicate. So you want to be careful not to kill it with things that have very strong flavor.” – Jose Andres
  • “Breakfast is simple: multigrain toast with natural peanut butter, oatmeal, yogurt, fruit, or healthy cereal.” – Natalie Morales
  • “I’m feeling empty inside. I’m gonna fill it up with fruit snacks!” – unknown
  • “Apples, grapes…any kind of fruit gives me the energy I need to get through my busy day.” – Kristin Chenoweth
  • “Time flies like an arrow – but fruit flies like a banana.” – Terry Wogan

“My favorite fruit is grapes. Because with grapes, you always get another chance.” – Demteri Martin

  • “One that would have the fruit must climb the tree.” – Thomas Fuller
  • “Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb.” – Jean Arp
  • “Life without love is like a tree without blossoms or fruit.” – Khalil Gibran
  • “The roots of education are bitter, but the fruit is sweet.” – Aristotle

Related Reading: 155+ Perkworthy Coffee Captions and Quotes for Instagram

  • “My wonderful wife is packing my fruit snacks ahead of E3.” – Adam Sessler
  • “No one can reap the fruit before planting the trees.” – Luiz Inacio Lula da Silva
  • “A bad tree cannot bear good fruit” – unknown
  • “Fruits make you strong” – unknown
  • “Many individual growers now are growing organic fruit, and many are taking it upon themselves to market their own products to the public” – Greg Walden
  • “The fruit of your own hard work is the sweetest.”- Deepika Padukone

“Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.” – unknown

  • “Good thoughts bear good fruit, bad thoughts bear bad fruit.” – James Allen
  • “I like to eat Wheaties Fuel for breakfast with fresh fruit and egg whites.” – Albert Pujols
  • “Education is only a ladder to gather fruit from the tree of knowledge, not the fruit itself” – Albert Einstein

Best Fruit Snack Slogans

Do you want more ideas for slogans? This is my best list below. I’ve also snuck in a few slogans that are used by several food brands that resonate with me.

  • The sweetness of a rainbow.
  • Happiness? We have it.
  • A new fruit each day.
  • Fruit snacks for the competitive athlete.
  • Unleash the fruitiness.
  • Fruity lickin’ good!
  • In the mood for something sweet?
  • The sweets of all ages.
  • One bite isn’t enough.
  • Surprise your sweet tooth.
  • Enjoy sweets without the guilt.
  • The enchantment of fruit.
  • Enchanted sweetness.
  • The snacks of fairies.
  • We’re with the fruit.
  • The sweet revolution.
  • Let’s do the day in a sweet way.
  • Fruits are forever.
  • The power of fruit.
  • The ultimate fruit snack.
  • Making the world better with fruit.
  • It’s something special.
  • You’ll love it.
  • Plant-based superfood – Navitas Organics
  • Family farmer owned – Welch’s
  • Only 4 ingredients – Kind Fruit Bars
  • Gently dried fruit – Peeled Snacks
  • Fruit flavored snacks – Motts
  • Baked crunchy – Bare
  • Nature + earth – Natierra
  • Homegrown – Annie’s
  • So juicy, so good – Black Forest
  • 100% fruit ingredients – Stretch Island
  • All natural, 100% fruit – Sensible Foods
  • Naturally and artificially fruit-flavored snacks – Original Fruit Smiles
  • Flavored with other natural flavors – Sun Maid
  • Made with real fruit purees and juices – Pure Organic
  • Scooby snacks! – Betty Crocker Scooby Doo snacks

Welch’s Slogans

Welch’s is an American food company known for their grape juices, jams, and jellies made from Concord grapes. These are some of their brand and product slogans.

  • Fruit is our first ingredient.
  • 100% juice for 100% kids.
  • Family farmer owned.
  • Made with real fruit.
  • Greatness starts with caring a little more — and then giving a whole lot.
  • Behind the greatness of Welch’s lies over 700 American farming families, cultivating the mighty Concord grape in bitter cold winters.
  • Find your favorite Welch’s juices.
  • Bold flavor. Big benefits.
  • One sweet bunch.
  • Treat your family.
  • Great taste. Great benefits.
  • We are Welchs.
  • Packing all the natural goodness of real fruit.
  • 100% Grape Juice.
  • USA grown grapes.
  • 100% juice.
  • Welch’s fruit spreads, jams, and jellies are family favorites that add vibrant fruit flavors to any meal.
  • Celebrate with a sip of our refreshingly sweet Sparkling Juices.
  • No artificial flavors and preservatives.
  • Colors only from natural sources.
  • From fresh fruit slushies to gummy snacks to frozen mixed fruit
  • See the juice, taste the fruit
  • Excellent source of Vitamin A, C, and E
  • Juiceful!
  • Fruit ‘n Yogurt
  • Snack Fruitfully
  • Come rain, come shine
  • Everyone’s fruits
  • We put the fruits in fruit snacks
  • Purple power!
  • Bunches of fun
  • Paradise in a glass
  • A grape escape
  • America’s favorite back to school snacks
  • Reduced sugar
  • Shake, freeze, and enjoy
  • Bold, bubbly, and refreshing
  • At Welch’s, all our snacks are made with Real Fruit and you can really taste the difference

Fruit Slogans that Rhyme

A healthy breakfast bowl.

Slogans that rhyme can be more catchy and memorable. Here are some suggestions for your fruit snack brand or business that rhyme.

  • Cooly fruit, fresh and fruity.
  • Eat fruit, and be cute.
  • “An apple a day keeps the doctor away”
  • Fruits, fruits, sweetie fruits
  • Fruits make us strong and healthy for long.
  • Snack a pack.
  • Whether you’re a girl or boy, these are fruit snacks you’ll truly enjoy.
  • Big red apples make great smiley dimples.
  • All fruits are beautiful/they make us cheerful.
  • Banana, apple, orange, cherry/Mango, watermelon and strawberry.
  • What beautiful fruits you have my dear. Apple, orange and pear.
  • The sweet fruits have great taste/Nothing ever goes to waste.
  • All drinks from fruits are cool/Best enjoyed by a pool.
  • Fruits in the morning keep me in high gear/I can go about my day without fear.
  • I like apple, banana, and cherry/But I also love mango and strawberry.
  • I always take some berries/when I take any of those ferries.
  • These fruits are tasty/they all make us healthy.
  • Mom says fruits are best/There’s no need to test.
  • Apples are red/Eat one before going to bed.
  • Juicy fruits are nice/won’t you have a slice?
  • Have a bite/swirl with delight.
  • Hear that crunch when you munch?

Related Reading: 500+ Viral YouTube Channel Name Ideas for Food and Travel 

  • Yes, it’s really magic—chocolate dip on an apple stick.
  • Eat apples with their skin/the best nutrients are within.
  • Old people say/fruits are the way/to live a hundred years and a day.
  • Fruits make us tough/but only if we eat enough.
  • Fruits preserve our youth/by keeping our skin soft and smooth.
  • What’s better than a peach/to be eaten at the shores of a beach?
  • Don’t just think/take your fruit drink.
  • I’m sure you’ll go back/when you try out our fruit snack.
  • Eat fruits in the morning/drink juice in the evening.
  • Fresh grapes are really fine/with age, they become glorious wine.
  • Outside, pineapples are hard and tough/but inside they’re soft not rough.
  • Fiber fills the yellow papaya/and so do the green guava.
  • Healthy fruits are good eats/unlike candies, chocolates, and other sweets.
  • Fruits keep illnesses at bay/when eaten enough every day.
  • Those sweet oranges I see/are full of Vitamin C.
  • Have a fruit for lunch/a lot of nutrients—they pack a punch.

Fruit Snack Taglines

Sliced fruit including watermelon and kiwi.

If you’re manufacturing and promoting fruit snacks, use any of these taglines.

  • Way better than fries and chips.
  • Go for the healthier alternative.
  • The sweeter, healthier choice.
  • Treat your taste with sweetness.
  • Satisfy your cravings the healthy way.
  • The best taste for good nutrition.
  • Even adults will love these.
  • Kids’ best friend.
  • Children will love these.
  • Your sweet way to good health.
  • Sweet, chewy snacks for good health.
  • Fruit snacks you’ll enjoy.
  • Eat it, enjoy it, and be healthy.
  • Sweetest fun.
  • Fruits in a fun way.
  • The sweet, healthy alternative.
  • Enjoy sweetness the healthy way.
  • Unleash the fun.
  • Leave junk food behind.
  • Keeping healthy options sweeter.
  • Healthy snacks on your way.
  • Nothing but fruity goodness.
  • Be fruity.
  • Your fruitos.
  • Healthy and delicious.
  • Guaranteed sweet and healthy.
  • Chew and feel the fruity juices.
  • The limitless possibilities of fruit.
  • Feel the fruity taste.
  • You can be sure it’s fruit.
  • The fruition of health.
  • For your sweet tooth.
  • The perfection of fruit.
  • Melding candy and fruit.
  • Whether it sticks or melts, it’s delicious.
  • Healthy is sweet.
  • Got fruit? We have candy!
  • Fruit treats for everyone.

Dried Fruit Business Slogans

Drying is an age-old process that preserves the flavor and nutrients of fruits for quite some time. If you’re selling dried fruit, you can use any of these slogans for your brand.

  • The goodness of fruit preserved.
  • The goodness of fruit in a pack.
  • Naturally good and tasty.
  • Dried and delicious.
  • Candied fresh from the farm.
  • The sun and sugar friendship.
  • Sweet and healthy snack pack.
  • Sweetness that lasts a long time.
  • Sweetness that sticks.
  • Perfect anywhere.
  • Preserved just right.
  • Dried to perfection.
  • Fruits you can bring anywhere.
  • Best source of fibers and vitamins.
  • Melts as you chew.
  • Make your dishes spectacular with our dried fruit.
  • Dried fruits for all ages.
  • When you’re conscious of calories but not on sweets.
  • Your way to a healthier self.
  • Best dried fruits.
  • Premium dried fruits.
  • Dried fruits straight from the tropics.
  • Sweetening your health.
  • Natural and organic.
  • The chewy connection
  • Sun, sweet, and fun.
  • You’ll need more dried fruits.
  • Farmed and dried naturally.
  • Natural goodness sealed in a sweet, fruity treat.
  • An excellent kind of fruity.
  • Explore the sweet side.
  • A sweet, healthy way to snack.
  • Enjoy something dried.
  • All the sweetness in a chewy delight.
  • For your mouth, for your plate, for your pan.
  • Dried fruits with a twist.
  • 100% excellent!
  • Packed premium sweetness.

Fruit Snack Sayings

These cool sayings can be used as slogans, taglines, or even greetings.

  • I’m bananas over you
  • We make a great pear-ring.
  • I love you for being berry sweet.
  • Smile and be cherry!
  • You’re my grape-pest friend.
  • I like you. And fruit. And snacks.
  • We’re serious about sweets.
  • May the sweets be with you. Always.
  • After all, you need some sweets.
  • Snack great, live great.
  • Double the sweetness, double the fun
  • Let’s enjoy sweetness.
  • It’s just good health.
  • You can’t enjoy a fruit pastel without chewing it.
  • Kick the junk food habit. Switch to the goodness of fruits.
  • Eat fruit in your birthday suit. There’s nothing more natural than that.
  • Fruit snacks don’t lie. They’re always fruitful.
  • Fruits are spectacular. We make them even better.
  • Love candy? Try our fruits.
  • Craving for sweets? Get our fruit snacks.
  • Our snacks are fresh and fruity.
  • Fruity snacks—a lighter, sweeter way to live.
  • It’s real fruit—just in a new form.
  • Good health has never been this sweet.
  • Snacks that nourish your body, mind, and soul.
  • It’s the taste of real fruit in our snacks.
  • Munch, chew, and enjoy.
  • Nothing like a fruity snack on a warm afternoon.
  • Incorporate fruits and fruit snacks into your health regimen.
  • When in doubt, go for fruit snacks.
  • Fitness food doesn’t have to be bland. Try out these fruit snacks
  • Fruit snacks for the bodybuilder.
  • Experience the sweetness of heaven with all-natural fruit snacks.
  • Add a pound of fun to your snacks. Eat fruit treats.
  • Be a fruit lover.
  • Lose weight with healthy fruit snacks.
  • You can’t go wrong with fruit snacks.
  • No need to peel. Just eat.

Are Fruit Snacks Candy or Healthy?

A variety of candy with fruit flavors.

So are fruit snacks really good for your health? There are brands that are known for using all-natural, organic, fat-free ingredients in their fruit snacks. Because a lot of these nutrients are lost in processing the fruits, brands also enrich their products from a nutritional standpoint by adding vitamins and minerals.

However, there are also options that are made of synthetic ingredients. To make them more palatable, these manufacturers add more salt, sugar, and other unhealthy chemicals to the mix.

Thus, it really depends on the brand. The best practice is to check the ingredients on the back of the packaging. The more natural and healthy ingredients there are in the product, the better. I like to look for ingredients that I understand. If a fruit snack has ingredients like banana, raspberry, and apple, I feel good about the nutritional contents.  If you find sugars and food coloring on the label, steer clear if you’re looking for a healthy snack.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here.