501+ Luxury Brand Name Ideas that Attract High-Income Customers

A luxury brand is not just a product or a price range, but rather a philosophy in which a brand’s core values are intimately linked to the producer’s commitment to aligning quality perceptions with the ideals and aspirations of its customers. The term “luxury goods” is frequently used interchangeably with “better products.”

A luxury brand therefore is defined by its target clientele, not by its products. You could sell high-end ice cream, bottled water, or hand bags and still fit into this category.

Consumer perceptions of luxury brands and products shift over time, but three key variables appear to be at work: (1) a high cost, particularly in comparison to other brands in its category; (2) limited quantity, in that a brand is not always expensive, but it should not be easily accessible, having contributed to the customers’ perception that they have anything special; and (3) celebrity endorsement, which can make a brand or specific products more attractive to consumers and thus more “luxurious” in their thoughts.

If your brand fits the criteria above, here are more than 500 name ideas that you can use to elevate your brands perception among consumers.