Thinking about entering the bottled water industry? According an industry report by the International Bottled Water Association, more than 13.7 billion gallons of bottled water were sold in the United States in a single year. These consumption rates are expected to increase well into the new decade.
While consumption trends for sweetened beverages are on the decline, the water industry continues to grow as consumers continue to make healthier lifestyle changes. But if you plan to enter this growing market, you’ll need a differentiated brand name that will help your drink stand out from herd.
In this post, we outline specific approaches you can take to develop a winning brand and outline our best available names for a bottled or canned water company. So grab a bottle of Fiji water (or your preferred brand) and lets get hydrated with ideas.
Despite environmental concerns, bottled water is a growing industry.
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Bottled water company name ideas
Many successful bottled water companies build their brand around the purity of water. For this list of ideas, we’ve found available names that fit this theme.
- Sustainable Water Co.
- Faithful Springs
- Bubbling River
- H2o Awesome!
- Untouched waters
- Unspoiled hydration
- Under current
- Hella hydration
- Rip Current Waters
- Clear Blue Ocean
- Pristine Horizon
- Submarine Water LLC
- Greater Depths Water Foundation
- Triple filtered water group
- Back stroke waters
- Diving board
- Deep end artisan waters
- Unfiltered waters
- The Boundary Waters Co.
- Grandmas reservoir
- Saturated Spring
- Sparkling sprinkler
- The Waterlog
- Flavor Flood
- Avid splash
Related Reading: How I Sold over 130,000 Bottles of Switchel
Our best bottled water name ideas
Global water sales could reach over 300 billion in annual sales by 2024 from visualcapitalist.com.
Only want to look at the top names? We’ve done our best to come up with suggestions that are available based on our research. But don’t take our word for it. Always make sure to check if the name is available using both Google and check to see if a trademark is registered.
- Native Source Water Co.
- Organic Water Company
- Raw waters
- Cascading pools
- Hidden Lake Waters LLC
- The Water Foundation
- Running Bubbles LLC
- Essential Waters
- Born Hydration
- Distilled Difference
Flavored water company ideas
Flavored water is a growing subset of the beverage industry.
The flavored water industry is expected to reach over $27 million in annual sales by 2025 according to Market Research Future. Flavored water can be distributed in all sorts of ways including bottles, cans, or powder packets that can be mixed in a glass with tap water.
The most popular flavors in this category are fruit-infused flavors like  strawberry, lemon, mint, and apple.
- Carbonated crush
- Fruit infused H20
- Summer sips
- Strawberry squeeze
- Fruit infused water co.
- Water recipes
- Orange water
- Blueberry water fall
- Rainbow beverages
- Nature’s selection
- Flavor river
- Journey beverages
- Discovery drink co.
- Mint Seawater
- Fresh gimlet
- Pure flavors
- Distilled Delights
- pH Pure
- H2 O’Boy!
- Dang Good Water Co.
Mineral water company name ideas
Mineral water contains things like calcium, sodium, and zinc. These sorts of minerals are commonly found in underground water sources and contain a variety of health benefits. This is another exciting segment of the water beverage industry.
- Science mineral water
- Northern waters
- Underground streams
- Uncharted beverages
- Six Seas Water Co.
- A to Zinc Beverages
- Calcium Collective
- Magic Bay
- Deep Nutrients Drinks
- Rocky Way Drinks
- Sacred Hydration
- Simply Mineral Water Group
- Simple Streams Beverage Corporation
- Homeland beverages
- Survey Water Company
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Water treatment company name ideas
While trend of bottled and canned water is increasing, it rails against the desire of sustainability and reduced waste by consumers. One more environmentally-friendly water business option is to start a treatment or purification company that removes many of the chemicals and unwanted substances in tap water. Here are a few suggestions to kick off a brainstorming process for this type of business.
- Intrepid Purification Services
- Ignite Purification
- Native water treatments
- New World Purifiers
- Seven Seven Purification
- Motley water treatment co.
- Tap Cleaners LLC
- No Taste Purification
- Timeless Filtration LLC
- Next Level Purification
- Advanced Purifiers
- Generations water treatment
- Re-imagined water treatments
- Innovative purification brand
- Dave’s Clean Water Services
- Katie’s Clean Water Collective
- The Passion Water Initiative
- H2O Pure Players
- Packer Purification
- Necktie Water Treatments
Key trends in the global water market
Key growth trends in the global water market per technavio.
There are some distinct cross currents happening in the carbonated water market that could help identify your own blue ocean within the competitive category.
First of all, stating that you have pure or clean water is not enough at this point to compete for startups. Don’t fall into this trap! Other known consumer brands like Nestle and PepsiCo (the owner of the Aquafina) have been gobbling up market share for years in grocery and convenience stores by describing their products as pure.
Here are a three ways you can differentiate your water brand in the current environment:
Nutrients and Health Benefits: People are drinking less soda and more water largely due to the health benefits. By creating a water with unique minerals or vitamins that provide a unique health benefit can be a terrific approach. You see this in the tea industry a lot where brand touts improve benefits such as focus or calmness.
Flavor innovation:Â Coming up with new ways to creatively flavor water is another innovation. Testing unique fusions such as organic strawberry, mint and lemon can be a good approach. If you go after lesser used fruits or vegetables (carrots?) for flavoring this can be a solid differentiator.
Better for the environment: Over half of the thrown away plastic bottles contained water.  While many consumers want to eat and drink healthier, they don’t want to do it at the expense of the environment. Coming up with a solution to reduce or eliminate bottled water waste is another innovation that could help your product stand out.
Go local:Â Just like the craft beer industry has accomplished… Offering a regional water that’s sourced near your city or county can be a unique approach. The big well known water brands are sourced large water treatment centers located in different states than your customers. By finding a nearby spring, lake, or other source of clean water you can offer a product that the big companies can’t. This is the simplest way to differentiate your brand from the competition in grocery, retail, or online.
The water industry is growing and continues to be ripe with innovation. We hope this guide has helped you come up with some creative names for your own beverage brand. If you’re serious about starting a food or beverage business, don’t forget to enroll for our Food Business Startup Kit where you’ll get instant access to our cost analysis spreadsheet, business model canvas and exclusive interviews with beverage entrepreneurs.
