While rice is a staple for about two-thirds of the world’s population, in the United States consumption of the food item is not as large. Produced in just four regions of the U.S. – Arkansas Grand Prairie; the Mississippi Delta; the Gulf; and the Sacramento Valley – each region specializes in a specific type of rice.

While Asia gives its rice different names, in the U.S., rice is referred to by the length of the grain; long, medium, and short. About 70% of the rice grown in the United States is long grain rice for general use.

While the U.S. doesn’t have the same diet as the East, average consumption is still reaching around 4.22 million metric tons a year. Rice is a growing market in the country and a legit business opportunity to market less popular variations of the food.

Aside from the most popular rice brands in the U.S., there are a good number of smaller brands on the market, as well as imported brands from Asia and around the world. So, to break into this market, you’ll need to have a name and brand that can be easily recognized and remembered. Here is our ideas for a rice brand with the potential to disrupt the industry.

Rice Brand Name Ideas

Rice is one of the most popular grains in the United States

Rice is one of the most popular grains in the United States.

Your new rice brand is the most important aspect of the whole business, and your brand name is the label by which customers will remember you. And if you can make your own brand popular, you may even hit the top 12 of rice brands, alongside Texmati and Uncle Ben’s.

  • ActiLife Rice
  • Adorn Rice
  • Affrin
  • Amella Rice Co.
  • Angelica love
  • Annie’s Natural Rice
  • Appleton Rice Co.
  • Aspire Rice
  • Brio Rice
  • Casaprime Rice
  • Crystenna Rice
  • Elitera Rice Co.
  • Ensura Rice
  • Ethicca
  • Evitas Rice Co.
  • Festiva Nature
  • Flourish Rice
  • Foodmate Rice Co.
  • Green Meadow Rice Co.
  • Hidden Valley Rice
  • Hopestone Rice
  • Majesticook Rice Co.
  • Marcuss Rice
  • Marvella Rice
  • Movion Rice Co.
  • Naturio Rice Co.
  • NorthLay Rice Co.
  • OllenPure Rice Co.
  • Orgafrench Rice
  • Pioneer Rice
  • Priopure
  • Rossells Rice
  • WhiteFiber Rice Co.
  • WhiteWay Rice Co.
  • Zossdale Rice Co.
  • Righteous Rice
  • Renegade Rice Factory
  • Forgotten Rice Fields
  • Epic Rice
  • Traditions Rice Emporium
  • Organic Rice Company

Instant Rice Name Ideas

Instant rice is one of the most convenient ways to cook small amounts quickly

Instant rice is ideal for quick single-serving meals.

Instant rice came about to cater to those without the time to cook a pot of rice every time they wanted to eat. In general, most people in the U.S. are not big rice eaters. Cooking one whole pot can take too much time, especially if you’ve got a family or full-time job. Instant rice is partially cooked to make cut down prep time from 20 – 30 minutes for a full pot to only 3 – 7 minutes in a microwave.

Related Reading: 119 Organic Flour Company Name Ideas

There are several brands of instant rice widely available in supermarkets today and we believe this is a segment primed for disruption. Here are our best name suggestions in this category.

  • BisQuick
  • SuperoCook
  • Basmati Quick Cook
  • QuiCook Rice
  • Best Instant Rice
  • Micro-Rice
  • Insta-Rice
  • Ready Rice
  • RTE Rice (ready to eat)
  • Two-Minute Rice
  • Rice to Go
  • Fast Cook Instant Rice
  • Nuke’s Microwave Rice
  • Pot Rice
  • The Rice Pot
  • Heat n Eat
  • Cookit Kwik
  • Rice Dash
  • Rice Sprinter

Funny Rice Name Ideas

Making the name funny on your rice brand can help make you memorable

Rice to meat you! Now that’s comical.

Having an amusing name for your rice brand is one of the more unusual ideas in branding rice, especially in a market where there’s very little of it. This short but exclusive list of funny rice brand names will help make your brand appear more playful to consumers.

  • Rice2Go
  • The Rice of Life
  • Dragon Rice
  • Asia’s Best
  • Rice Up
  • Upricing
  • Wild Rice
  • Early Ricers
  • My God Given Rice
  • New Way to Wok
  • Rice and Shine
  • Rice Girls
  • Rice Out the Door
  • Rice to the Occassion
  • Rice To the Top
  • Rice Up Your Life
  • Rice Will Suffice
  • Yummiest Rice
  • Running Rice
  • Rambling Rice
  • Rice-a-Tony

Rice Brand Name List

Popular rice brands in the United States

Popular rice brands in the United States.

Everyone has heard of Uncle Ben’s, and Minute Rice, as well as Knorr, Lotus, and Lundberg. This list of the most popular brands of the rice category to provide inspiration as you work to uncover the next big brand.

  • Blue Ribbon
  • Carolina
  • Conchita
  • Goya
  • Knorr Rice
  • Kraft Rice
  • Lipton
  • Lotus Foods
  • Lundberg Family Farms
  • Mahatma
  • Minute Rice
  • Near East
  • Nishiki
  • North Bay Trading
  • Old El Paso
  • Ottogi
  • Planet Rice
  • Pride of India
  • Rice-A-Roni
  • Riceland
  • RiceSelect
  • Rico
  • Success
  • Texmati
  • Thrive Market
  • Uncle Ben’s
  • Vigo
  • Water maid
  • Zatarain’s

Things to consider when naming a food brand

Name your rice brand carefully, after considering the steps you need to take in the naming process

Learn best practices for naming a food business.

When naming a food brand, you’ll need to consider several aspects of the process. First, make sure the name accurately represents your brand for years to come. Second, identify something that’s able to capture the attention of consumers either online or at a grocer.

Branding is part art and part science. Marketing executives at large companies have the luxury of spending a fortune branding their products and paying outside vendors thousands just to come up with a name. In fact there are consulting agencies that who specialize in coming up with a brand’s name, logo, and not much else. But this can be done without the huge expense once you understand some core principles.

Research is always important in naming a brand and the best resource you have for research is the internet. Filled with name generators, databases of names, dictionaries, thesauruses, and glossaries of technical terms, take advantage of this unlimited knowledge resource to pick your ideal brand name.

Related Reading: Download my food business model canvas with template

Once you’ve compile a short list of ideas based on research, you can brainstorm these ideas to help you come up with your own creative names. Brainstorming is best done in groups, so gather your friends and family to help out here and outsource some of the work.

Identify your ideal customer.

The name you choose should not only explain the brand vision, but describe what you sell. If you sell instant rice, make sure the brand explains this benefit. Write down the unique characteristics of the rice you sell for inspiration. Where was it grown? Is it organic? What type of rice is it? These are good places to start.

The name should also be simple and short (if possible). Complex names are easily forgotten, can be difficult to pronounce and often be overlooked.

One great tactic when choosing a food brand name is to associate it with feelings or emotions, to make it more memorable. Examples of this approach include are below:

  • Feel Good Rice
  • Pure Rice
  • Integrity Rice Co.
  • Compassion Meals
  • Give Meal Co.

Suggestions like the ones listed above are something lend themselves to stories that can connect with consumers on a deeper level. Of course, you’ll actually need to build philanthropy into your business if you decide to call  The Philanthropic Food Co. But if the goal is to not only make a great food product, but to make a difference the emotional approach is effective as companies like Newman’s Own has proved over the years.

Having a mission beyond turning a profit can be a godsend among the coveted customer base of Millennials too. According to an article in Time Magazine there are a reported 80 million Millennials in the United States alone. This segment of the customer base resonates with brands that have a mission to serve and go beyond making a buck. This approach also helps with your overall marketing strategy and can garner a fortune worth of free press.

You absolutely must consider your target audience when branding food products. These people will become your main source of sales and PR down the line. Your target audience is the one you are going to be not only the one buying, but also promoting the product. It’s essential to pick a name that resonates with consumers you choose.

If you’re ready to take the next step to building your business, don’t forget to sign up for our food business kit here. You’ll get immediate access to exclusive founder interviews we don’t publish anywhere else. We look forward to seeing you on the inside!

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Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

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