Peanut butter is an amazingly versatile food and key ingredient in everything from protein bars to cereals to desserts. It’s a popular food, loved for its creamy texture, yummy taste, and not to mention, nutritional benefit. Yep, you heard that right, nutritional benefits, including a plant-based protein and carbohydrates. 

Due to its high nutritional benefits and of course taste, 299+ million Americans ate peanut butter last year. This figure is expected to increase to 307+ million by 2024. If you are a food entrepreneur looking to launch a peanut butter business, do check out these “spread-worthy” marketing slogan and tagline ideas. These are perfect for social media campaigns or printing on the side of a label. 

One of the most all-time favorite sandwich spreads!

Peanut Butter Marketing Slogans

  • The Delicious Peanut Butter Your Bread Needs.
  • Peanut Butter Makes Everything Better.
  • Your Bread Will Never Feel Lonely Again.
  • You Can Never Have Enough Peanut Butter.
  • Peanut Butter Me Up.
  • The Taste Of A Real Treat.
  • Peanut Butter For Life.
  • Peanut Butter Is My Therapy.

Related Reading: 63 Profitable Almond and Peanut Butter Brand Name Ideas 

  • Peanut Butter Turns Any Treat Delicious.
  • Can’t Stop Craving For Peanut Butter.
  • Only The Best Peanut Butter.
  • Your Favorite Peanut Butter Now Near You.
  • The Taste Of Peanut Butter Goodness.
  • Rich Peanut Butter Goodness.
  • Low On Carbs, High On Taste.
  • Fresh Peanut Butter For Your Bread.
  • The Peanut Butter That Keeps That Fat Level Down.
  • Taste Of Peanut Butter Worth Toasting For.
  • Your Health Is Our Utmost Priority.
  • Make Yourself Some Perfect Peanut Butter Snack.
  • Choose The Healthier Peanut Butter Option.
  • Peanut Butter To Keep Your Hunger Level Down.
  • How The Royals Have Their Peanut Butter.

Peanut Butter Taglines

  • The Peanut Butter Goodness You Can’t Resist.
  • Holy Peanut Butter, That Was Good!
  • Let’s Have A Peanut Butter Party!
  • Peanut Butter For Life.
  • Peanut Butter, Your Therapy For Happiness.
  • Same Rich Peanut Butter Taste For Generations.
  • Live The Peanut Butter Moment.
  • Your Jelly Needs a Friend.
  • Taste The Peanut Butter Nostalgia.
  • Peanut Butter Turns Anything Delicious.
  • The Peanut Butter That Soothes Your Soul.
  • The Peanut Butter That Pleases Your Taste Buds
  • Live The Peanut Butter Moments.
  • The Jelly Buddy.
  • Every Moment Deserves A Peanut Butter.
  • Nothing Else Will Do But Peanut Butter.
  • Your Favorite Peanut Butter Brand Is Here.
  • Made By The Best Peanut Butter Experts.
  • You Can Never Have Enough Of This Peanut Butter.
  • Keeping The Peanut Butter Tradition Alive.
  • The Best Dishes Stay Empty Without Peanut Butter.
  • You Deserve Some Peanut Butter Today.
  • The Peanut Butter Your Kids Will Surely Love.
  • The Smoothness You Just Can’t Deny.
  • Have A Richer Snack Today.
  • Crunchy Peanut Butter To Give You That Extra Taste.
  • The Peanut Butter Experience You Enjoy.
  • A Good Life Comes With A Good Peanut Butter.
  • Peanut Butter, Made With Love.

Peanut Butter Captions for Instagram

Peanut butter and banana combo.

  • This Peanut Butter Treat Is Perfect For Summertime Snacking.
  • Totally Underrated Peanut Butter!
  • Dreamy Treat Loaded With Nutty Goodness.
  • We’ve Gone A Little Bit Nuts.
  • Peanut Butter Overload.
  • Vegan And Gluten-Free Peanut Butter.
  • Turn Your Day Into An Extraordinary One With Peanut Butter.
  • Let’s Have A Peanut Butter Party!
  • My All-Time Favorite Peanut Butter.
  • Forever Dreaming Of These Peanut Butter Treats!
  • A Delicious Peanut Butter Snack That Packs A Protein Punch!
  • The Perfect First Date With Peanut Butter.
  • Starting My Day Off With A Bang With This Peanut Butter Treat.
  • Perfectly Good Peanut Butter!

Related Reading: How We Started a Handcrafted Nut Butter Company 

  • Peanut Butter Treat, Perfect For Breakfast Or A Healthy Snack.
  • Today Is Peanut Butter Day!
  • I’m Definitely A Peanut Butter Lover.
  • Peanut Butter Lovers, Where Y’all At?
  • Get Yourself A Peanut Butter Snack That Will Satisfy You!
  • I’m In A Relationship With Peanut Butter.
  • Peanut Butter Is Absolutely One Of My Favorites.
  • A Superb Breakfast Made With Peanut Butter.
  • I Love Adding Peanut Butter To My Every Snack.
  • If You’re Going To Treat Yourself, Treat Yourself With Some Peanut Butter Snacks.
  • A Classic For All The Peanut Butter Lovers!
  • Holy Peanut Butter, That Was Good!
  • Forever And Ever, Peanut Butter.
  • Peanut Butter Treats, Anyone?

Quotes About Peanut Butter

  • “I actually put peanut butter on my bagel. I really like peanut butter and I like to ruin the bagel. You know what’s even crazier that I do sometimes? I do cinnamon raisin bagels with peanut butter. It is really, really out there.” — Evan Peters

“Man can not live by bread alone … he must have peanut butter.” — Bill Cosby

  • “I’m going to live until I die, and everything in between is just another excuse to eat peanut butter.” — Dana Gould
  • “To me, peanut butter is the breakfast of champions!” — Greg Louganis
  • “Nothing takes the taste out of peanut butter quite like unrequited love.”  — Charles M. Schulz
  • “I’m more of a smooth peanut butter kinda girl.” — Selena Gomez
  • “You can spread jelly on the peanut butter but you can’t spread peanut butter on the jelly.” — Dick Van Dyke
  • “If you can’t control your peanut butter, you can’t expect to control your life.” — Bill Watterson
  • “Without peanut butter, I might starve.” — Judy Blume

“Work without fun is like peanut butter without jelly.” — Jase Robertson

  • “The trouble with remakes is that people fall in love with the original. It’s like peanut butter. If you try to change the taste of peanut butter, you’re in trouble.”  — Sylvester Stallone
  • “Snacking is important. Peanut butter and jelly sandwiches are a great example of a perfect snack. They can go a long way.” — Jozy Altidore
  • “I’ve always wanted to like, swim in a swimming pool filled with peanut butter.” — Jesse McCartney
  • “It’s like peanut butter and chocolate. Each is great, but they’re better together.” 
  • — Richard Whitehead
  • “I’d take my clothes off for chocolate and peanut butter.” — Jenna Morasca
  • “You can always trust a dog that likes peanut butter.” — Kate DiCamillo

Smooth Peanut Butter Slogan Ideas

The main ingredient for our all-time favorite spread.

  • Creamy, Smooth, And Tasty Peanut Butter.
  • Irresistibly Smooth Peanut Butter.
  • Smooth Peanut Butter Goodness.
  • Taste Of Real Smooth Peanut Butter.
  • As Smooth And Tasty As It Can Get.
  • Your Bread Never Feels Lonely Again.
  • Your Favorite Smooth Peanut Butter Now Near You.
  • The Smooth Peanut Butter Even Children Love.
  • Luscious, Creamy, And Smooth Peanut Butter.
  • Smooth Peanut Butter To Give You That Extra Taste.
  • Gluten-free Smooth And Creamy Peanut Butter Goodness.
  • There’s Something Really Special In Smooth Peanut Butter.
  • Forever And Ever Smooth Peanut Butter.
  • The Best Smooth Peanut Butter.
  • Just The Right Level Of Smoothness.
  • Tempting Smooth Peanut Butter.
  • Smooth Peanut Butter, Perfect For Summertime Snacking.
  • Forever Dreaming Of This Smooth Peanut Butter!
  • Taste The Smooth Peanut Butter Nostalgia.
  • Smooth and Yummy Peanut Butter, Anyone?
  • All I Can Think About Is This Smooth Peanut Butter.
  • Get Some Smooth Peanut Butter On Your Spoon!

Crunchy Peanut Butter Slogan Ideas

Irresistibly crunchy peanut butter.

  • The Crunchy Peanut Butter Even Children Love.
  • Your Favorite Crunchy Peanut Butter Now Near You.
  • Crunchy Peanut Butter To Give You That Extra Taste.
  • Taste That Crunchy Goodness.
  • Irresistibly Crunchy Peanut Butter.
  • As Smooth And Crunchy As It Can Get.
  • Tempting Crunchy Peanut Butter.
  • The Best Crunchy Peanut Butter.
  • Just The Right Level Of Crunchiness. 
  • Luscious, And Crunchy Peanut Butter.
  • Gluten-free Crunchy Peanut Butter Goodness.
  • Can’t Keep My Hands Off This Crunchy Peanut Butter.
  • There’s Something Really Special With Crunchy Peanut Butter.
  • Just The Perfect Level Of Crunch!
  • Crunchy Peanut Butter, Perfect For Summertime Snacking.
  • Forever Dreaming Of This Crunchy Peanut Butter!
  • Forever And Ever, Crunchy Peanut Butter.
  • All I Can Think About Is This Crunchy Peanut Butter.
  • Get Some Crunchy Peanut Butter On Your Spoon!

Peanut Butter One-Liners

  • I don’t like peanut butter… it just isn’t my jam.
  • Did you hear the joke about peanut butter? I’m not telling you. You might spread it!
  • What did the apple say to the peanut butter? You’re Nuts!
  • Why did the blonde smear peanut butter on the road? To go with the traffic jam.
  • Why did the girl smear peanut butter on the road? Because she’s nuts!
  • Why are people in Illinois having peanut butter and jelly for Thanksgiving this year? Because they’re sending their turkey to the White House!
  • Who answers the door at the nuthouse? The peanut butter.
  • Where did the peanut butter go to have a few drinks? To the Snack Bar!
  • What do you call a peanut butter wearing a spacesuit? An astronaut!

Related Reading: How I Sold Over 1 Million Protein Bars

  • Why did the elephant cross the road? To get to the peanut.
  • Why did peanut butter donate to the high school booster club? It’s Pro-Teen.
  • Why couldn’t the peanut butter afford a sandwich? It needed bread.
  • Have you heard of the peanut butter song? It’s my jam.
  • Did you hear the rumor about peanut butter? You shouldn’t spread it.
  • I got peanut butter on my camera. Now every picture is a gif.
  • As an American, I’m surprised by how unpopular cream cheese and peanut butter are in the rest of the world…I just thought they would have spread more.
  • Peanut butter was driving his toast when suddenly…there was a jam
  • I like my women like I like my peanut butter. They make me swell up and then restrict my breathing.
  • Two jars of peanut butter are fighting. One of them backs off and the other one says, you butter back off!

Peanut Butter Puns

Weird peanut butter combination.

  • Wanna hear the secret joke about peanut butter? Never mind, you might spread it…
  • What did the guest say when it went to the peanut butter’s dinner party? Nice spread…
  • Why did the surfer put peanut butter on his surfboard? To go with the jellyfish.
  • What do lawyers put on sandwiches? The plea-nut butter.
  • What kind of sandwiches do whales eat? Peanut butter and Jellyfish.
  • What did the pecan say when he saw the food at Peanut Butter’s party? Nice spread…
  • What makes a traffic jam better? Adding peanut butter to it.
  • What do they feed to the craziest bank robbers on their court day? Pleanut butter.
  • What did the nutty baseball team need for their squeeze play? Peanut Bunter…
  • Why can’t you be friends with a jar of peanut butter? They make everyone nutty.
  • Why was the peanut butter upset about his retirement party? He was roasted!
  • Which sandwich spread makes people itch? The flea-nut butter.
  • What did the mommy say when her son asked for a peanut butter sandwich? I’ll make it in a Jif.
  • What competition do peanuts participate in? The peanut butter cup.
  • Why are peanut butter jokes never kept a secret? Because someone always spreads it around.
  • How does peanut butter communicate? Sticky-Notes.

From an entrepreneurial standpoint, the peanut butter industry is a fantastic business concept. Be sure to check out our previous interview with Big Spoon Roasters who make handcrafted nut butters / snack bars and have been growing at an annual rate of 20% since 2018. The massive demand for creative spreads like these means there’s enough white space for small producers to flourish in this market.

Want to start your own food business?

Hey! I’m Brett Lindenberg, the founder of Food Truck Empire.

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