Stuck trying to find the right name ideas for your almond or peanut butter startup? We’re here to help. We’ve organized a list of available business names based on proven brand-building strategies to help get the creative juices flowing.
Additionally, we recommend checking out our previous interview with the founder of a nut butter company Mark Overbay. In this conversation Mark shares what it was like opening Big Spoon Roasters and shares the highest ROI sales channels for the business. Ready to share your spreads with the world? It’s a must read for anyone considering the industry!
Smooth Peanut Butter Names Ideas
Nut spreads are a rapidly growing category.
Smooth is the most popular style of peanut butter according to a report from the New York Post. Poll numbers say 49% of Americans prefer smooth, 22% having no preference, and 29% enjoying the chunky variety. Since nearly half of the butter eating population prefers smooth, we recommend offering a product that addresses this market demand. Here are a few suggestions.
- Smooth Sailing Peanut Butter Co.
- Seemless Butters
- Go with the Flow Peanut Butter
- Pleasant Peanut Butter
- Even Butters
- Smooth Operator
- The Smooth Talker
- Easy Breezy Peanut Butter Company
- Effortless Butters
- Sleek Butters LLC
- Peaceful Peanuts
- The Soft Butter Corporation
- Dave is Smooth Butters
- Silk Butters
- Peanut Butter Ease
- The Easy Butter Collective
- Mellow Butter
- The Peanut Butter Brand
- Salty and Smooth
- Pressed Peanut Butter Group
Related Reading: 25-Step Plan to Making Your Food Company a Reality
Crunchy Peanut Butter Name Ideas
According to the market research company IMARC, the global peanut butter market reached $3.5 billion in annual sales in 2019. This number is expected to grow further in the coming years. Based on industry polls, over $1 billion of those sales were spent on crunchy style peanut butter. Here are a few ideas that represent this style.
- Crackling Peanut Butter Co.
- Epic Crunch
- Crackle and Crunch.
- Crunchy Munchie Peanut Butters
- Crush and Crunch
- Crunchy Champ
- Crisp Butter Company
- Crunch Crisis
- Mouth Mash
- Crunch Burst
- Crunchy Crash
- Compress and Pulverize
- Clutch Crunch
- Whole Peanut Putter Group
- Crunch and Crumble
- The Crunchy Mom
Almond Butter Name Ideas
Almond butter is a popular ingredient in smoothies.
Almond is a rapidly growing segment of butters. There are a two key growth drivers. First, there are a lot of people with peanut allergies. According to some reports, over 1 million children and teens are allergic to peanuts in the United States. Some people don’t like it because they can’t have it. Second, many consumers prefer the taste of almond butter or perceive products like raw almond butter as more healthy. No matter the reason, this segment is expected to grow over the next decade.
- Super Raw Almond Butter Co.
- Toasted and Roasted
- The Almond Butter Factory
- Concentration Almond Butters
- All-American Almond Butter
- Race Car Butters
- Nothing But Nuts
- Almond Butter Chicks
- Only Almonds Company
- Rough and Raw Butters
- Pour Some Almonds on Me
- All Mond
- Nut Mother
- Super Nut Butters
- My Crazy Nuts
Organic Butter Name Ideas
Organic peanut butter jar.
One of the drivers of increase butter sales over the past decade has been the average consumers transition to a healthier lifestyle. Consumers aren’t just using peanut butter for toast, but including it as an ingredient in smoothies, cookies, protein bars, and cereals. By aligning your brand name as natural and organic, you’ll be able to reach a unique and high-income subset of butter lovers.
- No Additive Butter Company
- Nut Butter Naturals
- Don’t Knock Nut Butter
- Naturally Nutty
- Living Butter Organics
- Butter Be Natural
- Biological Butters
- Organic Nut Butter Dude
- Sustainable Roasters Inc.
- Nature is Salty Sweet
- Living Butter Co.
- Harmonious Spreads
- Nature’s Spread
- Spreading the Love
- Paleo Spread Company
- Primitive Spreads
- Caveman Nut Roasters
- Untouched Butters
- Raw Raw Butters Inc.
- Powerful Nut Company
Catchy Spread Name Ideas
Peanut butter is used as a key ingredient in much more than toast these taste.
Here are a few more all-purpose name suggestions that could work for just about any style of spread out there.
- Chocolate Butter Buds
- PB&J Pals
- Sister Spread
- Adam and Eve Spreads
- Honey Roasted Spread Group
- The Butter Collective
- Making the Spread
- Crazy Jack Nut Roasters
- Tribal Nut Roasters
- Tasty Thai Peanut Butter
- Betta’ Butters Incorporated
- Elemental Nut Butter Brand
- Significance Spread
- Latin Butter Company
- Native Nuts LLC
Industry Analysis
Related Reading: How Much Does it Cost to Start a Specialty Food Business?
Artisan nut spreads are an exciting category for a few reasons. Maybe most important is the long runway of increased awareness and consumption for the product that already has a global market size of $3.5 billion. As more people find out there’s more to butters than just Peter Pan, growth is going to happen.
But just because there’s increased consumption, doesn’t mean breaking into this industry will be easy. Established players like Justin’s Peanut Butter, Santa Cruz Organic, and other established brands like Smucker’s Natural Peanut Butter are already entrenched in grocery stores. These recognized brands with measurable sales will have a much easier time securing grocery store space than you will.
According to publicly available industry research and interviews with founders, the main channel you’ll want to focus your efforts on is breaking into retail… specifically natural grocers if you plan to sell an organic or natural product. There are over 3,500 grocery stores in the United States that sell natural or gourmet foods so you should be able to find one nearby.
Getting into natural grocers is one of the best ways to generate early awareness and sales for your product. One approach to get into these stores that we always recommend contacting the buyer and offer to do in-store demonstrations offering customers free samples.
In-store taste tests is one of the best ways to move product as an unknown brand. It’s also a fantastic opportunity to get feedback on flavor ideas and meet customers too. Learn how to make a sell sheet and approach retail accounts here.Â
Other important channels include direct-to-consumer through e-commerce / social media and Amazon. These are free marketing channels to get started on and essential if you plan to launch a brand in 2020 and beyond.
We hope this post has helped you generate a few ideas you wouldn’t have otherwise thought about. If you’re curious about starting a packaged food brand that can be sold in retail or online, check out our Food Business Startup Kit. It’s free and includes business plan templates and exclusive interviews with successful food entrepreneurs.
