Fudge makes for the perfect gift for friends or a decadent treat for yourself. Made in small batches by hand or custom made to order, artisan fudge has taken the specialty confectionery market by storm. And with the average American spending around U.S. $800 a year in confectionery, a certain percentage of that market spend will be invested on small-batch fudge.
Believed to have been discovered on accident during a botched toffee-making demonstration, this delicious treat has come a long way from its early days.
While the artisan fudge market only has a small slice of the growing $227 billion dollar confectionery industry, it still has enough popularity to warrant a dozen different annual festivals, including the famous Mackinac Island Fudge Festival.
Finding a name for your artisan business is one of the most important strategic decisions to ensure you’re recognized in this growing market of fudge makers. Here is a selection of handcrafted fudge names you can use to ensure your brand stands out whether you’re planning to start a cottage food business or scale the recipes and become a nationally recognized brand.
Best Artisan Fudge Name Ideas
The best fudge company names are the ones that bring in customers and sales. Not every name can accomplish this goal so taking your time to find the right name is worth your time.
Starting a small fudge company is very different than running a commercial brand that operates at scale. Be sure your name reflects the special care that you put into your handmade products. Here are some of the best fudge company names we came up with to help spark that moment of inspiration.
- Milky Goodness
- [Name’s] House of Fudge
- Candy Town Fudge
- Cliffside Fudge
- Country Kettle Fudge
- Death by Fudge
- Fantastic Fudge
- Frank’s Fudge
- Fudge City
- Fudge Junction
- Fudging Around
- Hall of Fudge
- I Love Fudge
- Indulgent Delights
- Sweet as Fudge
- Sweet Dreams Fudge
- The Fudge Factory
- The Fudge Sisters/Brothers
- The Fudge Works
- The Old Mill Fudge House
- Ye Olde Fudge Shoppe
- Filthy Fudge
- Fudge Freaks
- Freddie’s Fudge
- The Art of Chocolate
- Fudge by Hand
- Masters of Chocolate
- Dessert Theater
- Nostalgia Chocolatiers
- Every Memories
- Fudge Forever
- Carol’s Confections
- Little Chocolate Bricks
- Anytime Fudge
- The Fudge Packing Co.
Novelty Artisan Fudge Name Ideas
Having a novelty name is not always a good idea, especially as it can be seen to make the company nothing more than a short-term joke.
However, in the confectionery business having an unusual name can be the difference between being remembered and being forgotten forever. Here are more suggestions that fit this theme.
- Bars of Bliss
- Chunks of Heaven
- Flying Fudge
- Fudge Art
- Fudge Foolery
- Fudge It!
- Fudge Off
- Fudgey Duddy
- Grandma’s Fudge
- My Favorite Chunks
- Oh, Fudge
- The Fudge Farmer
- The Fudge Life
- The Fudge Pot
- The Fudgery
- The Sweeter Side of Life
Advantages of Starting a Fudge Company
There are plenty of attractive characteristics of selling fudge as a business owner. First, the product is perceived as high-value by most customers. This is especially true if you produce the product from scratch and articulate that fact to prospective buyers.
If you think about it, most dessert items aren’t viewed as a premium products. If you consider other items in the dessert or snack isle of your grocery store (cookies, cupcakes, or chocolates), you’d be hard pressed to charge more than $2.00 per unit for any of these items. This isn’t the case for fudge, however. You can charge $3.00 – $5.00 for a block of fudge without consumers batting so much as an eye lash.
Another appealing characteristic of fudge is the long shelf life. If your fudge is sealed in a airtight plastic container and kept cool, it could last for weeks or months without spoiling. This isn’t always the case with small-batch cookies that can become stale after a few days.
If you want to learn more about validating the idea for a fudge company, I highly recommend listening to this podcast from David Crabill. In this episode you’ll learn how the steps to starting a cottage fudge business even if you plan to manufacture out of the house at first.
How to name your fudge company
Knowing what to name your new dessert business is an important step in becoming the new household name in specialty fudge.
As important as knowing the laws that define your business practices, including where you can make your fudge in your home state, selecting a bad name can break a good confectionery business.
Keep it short and simple is a rule that should be applied to most naming ideas. A brand name that’s too long will be hard to remember. And if it is long, customers are less likely to write down the name or could spell it incorrectly when searching for more information about you online.
Related Reading: 175 Profitable Candy Shop Name Ideas You Can Steal
Testing the validity of your new name can help in choosing the right one for you. Try giving it to some friends and family, and getting their opinions on how it comes across, and ask them a week later if they remember the name. If they don’t, then you may need to do some more brainstorming.
Using a well-known location is yet another proven approach to naming a business. This can be particularly effective if you operate in an area where fudge is not normally made for retail sales. A new name that incorporates the name of the state, county, town, farm, or local landmark can put you on the map in a very real way and establish a connection with customers. “Hope County Specialty Fudge” has a nice ring to it and portrays a local and customer-friendly business.
Similarly, using the name of a farm or countryside-related feature can help to build a good customer base. People like things to have familiar and easy-to-understand names, such as Oak-Tree Farm Fudge, for example.
Ideally, your brand name should have some relationship to what you are selling. Who would name an egg business “Porterhouse”? The name is much better for a beef seller. The same rule applies to fudge businesses. Using Fudge in the name is one of the easiest ways to allow people to identify your brand from the start, and make is easier for your potential customers to know what your brand is about.
And you can further define your brand’s product by including descriptive terms like “specialty” or “homemade” in the name. Granny’s Home-Made Fudge has a lovely ring to it, and tells the customer exactly what they need to know.
Related Reading: Can You Sell Home-Cooked Food to the Public?
If you have plans of going online with your brand, then having the right URL is just as important as having the right name. And they should be interchangeable, to make it easier for customers to find your website from your brand name.
Names with just one or two words in are best for internet URLs, and while the whole .com myth has already been busted in domain naming, the shorter domains are often the easiest to remember and find. And if the .com is already gone, there are other options you can use, such as .org or .net.
In the same vein as domain names, you should think about the possibility of being similar in name to other brands, which would confuse people and potentially send your customers to the wrong place. As well as being simple and memorable, the name does need to be as unique as possible.
If you have a name in mind, do some Google searching for the name and confirm it’s not already trademarked here. If you discover local and national brand names that are similar, keep brainstorming.
If you’re serious about starting a small food business, don’t forget to sign up for our Food Business Startup Kit. You’ll get exclusive interviews with food founders and our business model canvas for free.