Believe it or not, chewing gum has been in existence for more than 6,000 years though not in the form we enjoy today. Instead of chewing natural tree gum as our ancestors did, modern bubble gum comes in a variety of flavorful, styles, types, and qualities. You can even get gum that tastes so sour you cringe when taking the first bite.
However, not much of the gum we chew today is made from the same “chicle” that was first used for gum. Instead, synthetic gum is used to make the the product less damaging to the teeth and easier to mass produce.
The market for gum is still growing at an annual rate of around 4% per year and is expected to reach a global forecast of around $23 billion dollars the next three to four years. Wrigley’s – the largest gum company in the US and the world’s most popular gum, according to Forbes – is dominates 35% of the U.S. chewing gum market. This leaves plenty of white-space for new smaller competitors into the market.
It’s important in this day of direct to consumer to develop a name that people will not only remember, but capture customer attention either online or in a convenience store. Here are some of the most creative suggestions organized by category.
- Chewing Gum Name Ideas
- Bubble Gum Name Ideas
- Alternative Chewing Gum Names
- Top Gum Brand Names
- How to Use a Bubble Gum Name Generator
Chewing Gum Name Ideas
Chewing gum comes in a wide variety of types, shapes, styles, and flavors, and you can choose the name for your gum brand based on a number of factors in today’s expanding market. You can use all of these descriptors as the foundation of a brand.
In-Depth Guide: 25-Step Plan to Making Your Food Company a Reality
Good names for gums should be short and to the point, not to mention catchy. Marketing for gum is normally in packs so your customer will at a minimum be able to enjoy 5 or 6 sticks per purchase. With this in mind, here are the best available chewing gum names on our list.
- Appin Chew
- Appy Chirp
- Arley Chew
- Berry jazz
- Big Red
- Candy gum
- Champ Gum
- Cool Blast
- Dentex Gum
Bubble Gum Name Ideas
Bubble gum is similar to chewing gum, but expands better to blow amazing bubbles that kids and adults love so much. Here are some of the results of our brainstorming in this category:
- Bubble blast
- Bubble boomer
- Bubble Double
- Bubble jam
- Bubble jazz
- Bubble mint
- Bubble monk
- Bubbly bar
- Bubby Chubby
- Bumble bar
- Bumble boom
- Bumble pop
- Fruit bubble
Alternative Chewing Gum Names
Aside from the more popular ideas for naming your chewing gum brand there are other ways to choose a name that are more alternative. The best idea is still to keep it concise, but you can play around with the words you use and make it a little more unusual to make the product easier to remember.
- Junkie Chew
- Wit Gum
Top Gum Brand Names
Amazingly, the top 22 chewing gum and bubble gum brands on the market more than half are made by the Wrigley’s company. With more than 100 years of history making gum, most of the favored brands of chewing gum come from their brands, and are well-known around the world.
Other brands have broken into the market, though, taking a bite out of Wrigley’s brand. And anyone who remembers Bazooka Bubble Gum can attest to the way the product took over the bubble gum market in the 1990s. We hope this of existing brand names can help to inspire during your discovery process.
- Big Red
- Bubble Tape
- Dubble Bubble
- Hubba Hubba
- Ice Breakers
- Juicy Fruit
- Wrigley’s Spearmint
How to Use a Bubble Gum Name Generator
Still don’t have a brand name you can hang your hat on? Not to worry. One of the fastest ways to develop an extensive list of brainstorm ideas is to use a business name generator. Our personal favorite is from Shopify here.
These business name generators are as easy as using a search engine. Insert one of the descriptive gum words listed above to get a list of hundreds of options for the brand. Many will be off-the-wall and not be appropriate. But you will also find ideas that you would have never otherwise come across.
Related Reading: 175 Profitable Candy Shop Name Ideas You Can Use
Here are a few results that were returned when using the tool for a search around the term bubble:
- Genuine Bubble
- Icon Bubble
- Maple Bubble
- Bluefish Bubble
- Bubble Lane
Here are some more suggestions from the tool using the flavor idea of strawberry:
- Enhanced strawberry
- Motivation strawberry
- Strawberry race
First and foremost, your name clear about what the product is. The last thing you want to do is So make sure that your name gives rise to the meaning behind your product to make it more easily recognizable. Recognition is something you really need when branding a new product in a market with so many entrenched competitors.
Promotional Tips for a Gum Company
Market research is one of the best tools of the brand marketer, and you need to do your research before deciding on the name for your brand. One of the most common problems is similarity. You do not want to have your name mixed up with a market leader. You need something that makes you different.
In the chewing gum market, one glaring opportunity is to highlight the ingredients used in the gum similar to other food industries. Ask yourself these questions during the development product phase:
- Are you able to create a healthier alternative to other chewing gums on the market? Most are high in sugar and mass produced.
- Could you add unique vitamins and minerals to make the product healthier?
- One example that’s been tested in the past is adding caffeine for an afternoon jolt of energy. You could market yourself as the Red Bull of chewing gum.
- Could you produce an organic gum that would appeal to more people?
- A chewing gum that helps stop smoking and includes nicotine is another example of a unique attribute.
Do your research on the names that are already in use. Don’t pick anything that’s at that’s too close to others in the market. Moreover, seek feedback from people in your market to see if you’re on the right track.
Once you have a shortlist possible names, you should conduct surveys to get feedback from future customers. One of the best ways to do this is to conduct a survey in a grocery store or convince store. Provide people with a free sample of the gum and get their candid feedback using an anonymous form. This will help guide if you’re on the right path or need to course correct.
You want to create a safe place to accept criticism. This is why we don’t recommend getting feedback from family members… they care about your feelings! You want honest feedback that you can use to jumpstart a profitable business.
If you’re planning to launch a chewing gum brand, be sure to sign up for our free food business kit. You’ll get instant access to our food business model canvas and interviews with proven food entrepreneurs when you sign up. See you on the inside!