Lipstick businesses succeed or fail based on the power of the brand. It’s the emotional feeling your customers associate with before you ever wear it. Some of the most successful cosmetic brand launches in recent time have been connected with the power of celebrity. One example of a successful reality television star and social media influencer is Kylie Jenner, who leveraged to fame to build a line of cosmetics sold for a reported $600 million.

It’s clear that if you’ve got the attention of the right audience on social media, you can sell a lot of lipstick. If you’re thinking about building your own line of lipsticks, you’re in the right place. We’ve rolled up our sleeves and provided some name ideas that can help you get started on the brainstorming process.

Lipstick Business Name Ideas

lipstick model

A model wearing stunning red lipstick.

Lipstick is a cosmetic that adds color to the lips but provides more than that to the wearer. It is a form of expression, an accessory, a statement, and most of all it can boost confidence. Not only do consumers wear lipstick before a night out on the town, but before they log into a Zoom Meeting or Facebook Live Stream as well. You’ve got to look best whether presenting yourself online or offline.

Related Reading: 200+ Unforgettable Perfume Business Name Ideas for 2021

There are many types of lipsticks. Some have that glossy shine while others give off a natural matte feel. Some can even have glitters on them while others enhance natural beauty. Whichever lipstick line you’re carrying, here are a few classic name ideas to that you can use:

  • Invisible Kiss
  • Sun Kissed
  • Color Me Up
  • Lippies
  • Lip Diva
  • Pucker Up
  • Rebirth 2021
  • Lip Locked
  • Endless Temptation
  • Desperate Kisses
  • Winter to Summer
  • Saturday Night
  • Delirious
  • Miss Kiss
  • Shades of Love
  • Bold Shades
  • Change Up
  • Lips To Die For
  • Marked
  • Kisses and Pouts
  • Lipstix
  • Night Highlight
  • Kiss Cliff
  • Lip Treats
  • Lip of Faith
  • Sensual Lips
  • Bold Babe
  • Pucker Life
  • Expressions
  • Glamorous
  • G.N.O. (Girls Night Out)
  • Eclipse
  • Butterfly Kisses
  • Anti Cosmetic
  • Lipstick X

Lip Balm Brand Name Ideas

lip balm

Hydrate your lips.

If you’re wondering what the difference between a lip balm and lipstick is, well a lip balm is something you apply to moisturize your lips so it doesn’t suffer from cracks and bleeding. It also rejuvenates your lips from where it is exposed to harsh weather. A lipstick, on the other hand, is just as we mentioned above which adds color.

Some lip balm manufacturers add in features such as color shades so it can function as a lipstick as well although the shade may be lighter as compared to when using a lipstick. Others include SPF so it protects your lips from the sun.

Here are some lip balm brand name ideas that may be interesting for you:

  • The Lip Expert
  • Repair X
  • Pure Zen
  • Healing Touch
  • Element Protect
  • Restore
  • Spring
  • Rosy and Pink
  • Lip Care 101
  • Revitalize
  • Sweet Lips
  • Perfect Kisses
  • Glow Up
  • Lip Calm
  • Comfy Kisses
  • Lip Cure Co.
  • The Natural Balm
  • Happy Lips
  • Supple Kisses
  • Nourish Now
  • Sealed With A Kiss
  • Velvet Kisses
  • Gentle Care
  • Butterscotch
  • Basics
  • Time Out
  • Calm Balm
  • Bounce
  • Plush Lips
  • Satin Kisses
  • Lip Magic
  • Everything Nice

Lip Gloss Name Ideas

lipstick shades

The shades of lipstick available are endless.

Another type of lip cosmetic is the lip gloss. A lip gloss is responsible for adding that shine and glossiness to your lips. Some have color already so you don’t need to wear lipstick. These come in tube form more often rather than a swivel stick. Lip gloss makes lips look irresistible and juicy, and is quite alluring to look at. Below are lip gloss name ideas you can choose from:

  • Smile and Shine
  • Gloss Up
  • Juicy
  • Sipping Succulents
  • Dewy
  • Pucker Plump
  • Mint Glossed
  • Healthy Shine
  • Honeyed Kisses
  • Foxy Ice
  • Dreamy
  • Ice Queen
  • Endless Candy
  • Body Sugar Glaze
  • Butter Gloss
  • Mystic Dreams
  • Forbidden Ice Cream
  • Yellow Lips of Glory
  • Pink Star Bright
  • Lush Lips
  • Luscious Purple
  • Dolce Red
  • Moonlight Morning
  • Lip Jelly
  • Wonder Gloss
  • Vanilla Gloss
  • Liquid
  • Tequila Sunrise
  • Syrup Kisses
  • Liquid Lush
  • Exquisite Taste

Cute Lipstick Name Ideas

bees wax balm

A honey bee wax balm.

Seductive is the word that comes to mind when people think of lipstick. But these cosmetics can make one cute and adorable too. Shades such as pink, nude, and orange make one look approachable. The names listed below may be of use for your search for a cute lipstick name without the sexual connotations:

  • Poppin’ Party
  • Margarita Mayhem
  • Vivid Shades
  • Frosted
  • Sundaze Gloss
  • Sweet Kisses
  • Chocolate Lips
  • Cherry Kiss
  • Crème Brulee
  • Misty Haze
  • Sunset Kisses
  • Divine Kisses
  • Honeyed Trails
  • Sweet Marks
  • Lip It Up
  • Mark Me Pretty
  • Pinky Swear
  • Mauve Orchid
  • Pink Fire
  • Electric Shock
  • Peaches and Cream
  • Sun Beams
  • Pink Dreams
  • Sunset Fever
  • Butter Cake
  • Angel’s Choice
  • Watermelon Fizz
  • Double Dip
  • Lip Trip
  • Treasured Kisses
  • Periwinkle
  • Pumpkin Pie Balm

Cosmetic Company Name Ideas

pucker up

Pucker up!

Looking to formalize and expand your business and turn it into a company? Go big with these cosmetic company name ideas:

  • Finesse Forever
  • Crimson Shades
  • Lip Paint
  • La La Lips
  • Dessert Lips
  • Sun and Moon
  • Timeless Destiny
  • Scarlet Timeline
  • Dolce Glory
  • Lip Sense
  • The Lip Culture
  • Monthly Check In
  • Fiery Feelings
  • Lip Whipped
  • Sphinx
  • Basic Instinct
  • Wild Ride
  • Luna Shade
  • Fire Inside
  • Passion Fruits
  • Alive Inside
  • Shades Etc.
  • Shades Of Bliss
  • Pink Ammo
  • Statements
  • Amore Destiny
  • Sentiments From Above
  • Love Me, 4 Me
  • Trapped in Xoxo
  • Personal Shades
  • Truly Yours

Popular Lipstick Brands

beauty products

Beauty is big business.

The cosmetic industry is growing day by day. Old brands are still dominating the charts while new ones are rising just as well due to the influence of celebrities and other artists. This just shows how lipsticks are here to stay and may even be considered an essential accessory for many in their everyday lives.

Below is a list of popular lipstick brands that are sort of a household name in this day and age:

  • Fenty Beauty
  • MAC
  • Maybelline
  • Clinique
  • Revlon
  • L’Oreal
  • Urban Decay
  • Burt’s Bees
  • NYX Cosmetics
  • Shiseido

The beauty industry is a massive $532 billion per year industry. If you have a good product and more importantly a strong marketing plan this is a big business idea. Whether it’s lip balm, lip gloss or lipstick, these products will continue being used for the foreseeable future. If you grow sales enough and you’re able to demonstrate customer demand, you might even be in line for a multi-million dollar exit by selling to one of the big competitors.

Lipstick isn’t just a woman’s cosmetic these days so the total lipstick market has more room to grow. You’ll have a wide range of customers, including men, so feel free to narrow your cosmetic line to appeal to either gender. Different age groups can also be targeted to appeal to younger or older consumers and everyone in between so the marketing opportunities truly are endless.

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