Dream of breaking into the fashion industry with your own boutique? If you’ve got a distinct vision there’s never been a better time than right now from a technology perspective to sell unique clothing items globally whether it’s through an e-commerce store, Etsy shop, Instagram account, or a mobile store front.

According to Statista, the apparel and footwear industry is valued at $1.9 trillion in the United States with strong growth continuing abroad in Europe and Asia-Pacific. If you don’t mind operating a business where styles change not only every year, but every season, opening a specialty boutique could be the right business for you.

Whether you’re selling urban inspired clothing, formal wear, or an innovative activewear brand, you’ll find a large addressable market online. To start, here are 301 clothing store names ideas that can help drive sales for your business online or offline organized by category below.

Clothing Boutique Name Ideas

A woman sifting through clothes on a rack at a boutique.

A boutique is usually defined as a “small store” and while you might consider opening a neighborhood store at some point, it will benefit you start an online boutique first. From the practical standpoint the costs of getting started will be lower than signing a longterm lease on a retail space. Second, the you open sales potential for your clothing line to be purchased by customers around the world with e-commerce for an Instagram shop.

If you want to get some inspiration, here are a few clothing boutique names to consider:

  • Evermore
  • Cherry Blossoms
  • Your Closet
  • Dress Up
  • Flowery Prints
  • Yellow Daisy
  • Little Women
  • Stitched
  • Uniquely Yours
  • Berries ‘n Cream
  • Red String
  • Walk-in Closet
  • Serendipity
  • Le Chic
  • Rainbow Sprinkles
  • Options
  • Dolled Up
  • Happy Hour
  • Sweet Fantasy
  • Twin Stars
  • Naked Activewear
  • Rebel Wear
  • Cassiopeia
  • Icing
  • Fashion City
  • Styled
  • Lavender Dreams
  • Pretty Little Lady
  • Retro Fittings
  • Boutique Originals
  • Little Shop of Florals
  • The Dress Shop
  • Pouches and Blouses
  • Panama Pants
  • Heaven Sent
  • Everything Cute
  • Rainbow Magic
  • Fantabulous
  • Adorably You
  • Mix and Match
  • Purple Skies
  • Nectarine Sunset
  • The Fit Footwear
  • Fashion Carnival
  • Fashion Sanctuary
  • The Rabbit Hole
  • Clothing Wonderland
  • Soft Petals
  • Vintage Collection
  • Indigo
  • Something Sweaters
  • Blue Dreams
  • First Date
  • Fashion Hub
  • Lemonade
  • The Fashion Loft

Clothing Store Name Ideas

Items displayed at a boutique store.

Clothing stores can be named based on the feeling or vibe of the garments you sell. A colorful clothing option can be named something like “Jellybean” while a casual wear could be “Secret Closet”. There really isn’t any wrong way to name your own store just as long as it’s not offensive and connects to your brand vision.

Check out the list below for a variety of clothing store name ideas inspired by a variety of senses including scent, sight, and emotion.

  • Closet Chronicles
  • Off The Rack
  • Lilac
  • Suit Up
  • Casual Wears
  • Miss Independent
  • Dandelion
  • Fashion Palace
  • Jellybean
  • Sunrise
  • Morning Dew
  • Summer Rain
  • Fashion Fever
  • Four Seasons
  • Bloom
  • Fashion Recipes
  • Fashion Land
  • Clothes Today
  • Spotlight
  • Secret Closet
  • Fashion Journey
  • Hugs and Kisses
  • Sweet Darling
  • Cupid
  • Butterfly Wings
  • Cosmic
  • G.N.O (Girls or Guys Night Out)
  • New
  • Flashback
  • Fashion Playground
  • Dressing Room
  • Dress Code
  • After Party
  • School’s Out
  • Body Nectar
  • Rendezvous
  • Drama Club
  • Xoxo
  • Aurora
  • Heart Eyes
  • Tickling T-Shirts
  • Fashion Power
  • Friday Night
  • Déjà vu
  • Cocktails
  • Fashion Bar
  • Dear Diary
  • Vivid
  • Tulip T-Shirts
  • Back Door
  • Blueprint
  • Sweet Caramel
  • Punch

Instagram Boutique Name Ideas

Instagram can be used as a platform to launch an e-commerce site.

Aside from being a social media page, Instagram is also known for being an e-commerce site. There are so many online stores selling items on Instagram daily. It’s reported that 83% of the users on the site tend to find new services and products being offered on Instagram.

If you don’t feel like putting up a physical store now, try selling on Instagram. This way, you can save on rental and payroll costs and focus on just selling your items and providing a great customer relationship with your followers online. This is a terrific low-risk way to open a boutique if you don’t have much start cash.

Check out these Instagram boutique name ideas should give you a little push.

  • One Click Fashion Line
  • Clothing Tag
  • Clothes For You
  • Dear You
  • Real Fashion
  • (Insert Your First Name) Line
  • Impressive Options
  • Love, Me
  • Tease
  • Posh Wears
  • Adornments
  • Mentions
  • Heart and Soul
  • (Insert Your First Name) Closet
  • The Summer Label
  • Timelapse
  • Self Portrait
  • By Hand
  • Everyday Changes
  • Daily Fashion
  • Red Velvet
  • Cotton
  • Sundae
  • Oasis
  • Renegade Fashion
  • Fashion Forest
  • Salt and Pepper
  • Fashion Club
  • Party Line
  • Fashion Feels
  • Sugar
  • 2nd Hand Flips
  • Fashion Basics
  • Chameleon
  • Fashion Origins
  • Local Finds
  • Sunflower
  • Comfort Fashion
  • The View
  • Precious Styles
  • Recycled Dress Channel
  • Made for You
  • Cloud Nine
  • The Vintage Rewind
  • Wacky Tees
  • Chill
  • The Lifestyle Boutique
  • Eye Catching
  • Venus
  • Lemon and Lime
  • Strawberry Milk
  • Color Me
  • Pink Blush
  • Kiss Kiss

Urban Clothing Boutique Name Ideas

Urban fashion is also known as streetwear.

Urban clothing is also called streetwear. Clothes sold in urban clothing shops give off a bit of a grunge vibe with jeans, sweatshirts, hoodies, and basic t-shirts being sold. But there are urban clothing stores that sell dresses, lingerie, shoes, and bags too. Here are some urban clothing boutique name ideas you might like to include:

  • Monstera
  • Fact and Fiction
  • The Fashion Menu
  • Hot Stuff
  • Galaxy
  • The City Sleeps Clothing
  • Uptown Digs
  • Hot Issue
  • Tipsy
  • Sunset Glow
  • Rugged
  • Electric Shock
  • City Lights Hoodies
  • The Court
  • Wild
  • Sneak Peek
  • Groove
  • Young, Wild, and Free
  • Confessions
  • Highlight
  • Organic Fits
  • Lost Paradise
  • Urban Living Activewear
  • Mystique
  • Weekend
  • Urban Touch
  • Juice Box
  • Rebel
  • Play Date
  • Olive
  • Mirage
  • Phoenix
  • Fashion Bodega
  • Best Kind of Trouble
  • Dream Knights
  • The Streetwear Crew
  • Minimalist Fusion
  • Urban Dynamics
  • Jetsetter
  • Smart Urban
  • Urban Vault
  • Urban Street
  • Gridlocked
  • Urban X
  • City Waves
  • Concrete Jungle Wears
  • Urban Blast
  • Top Options
  • Unmatched
  • Urban Wear Studio
  • Sneaky
  • Skyline
  • True Urban
  • Reflection
  • Crosswalk

Fitness Boutique Brand Name Ideas

Fitness wear is also known as activewear.

Fitness is in. Well, it has been in for the past decade and shows no signs of slowing down. According to Forbes, the past 10 years of America’s fitness industry has been growing at 3% – 4% annually. You’ve probably seen anecdotal proof of this in your everyday life with more people being thoughtful about the food they eat, how much water they drink, and monitoring how many steps they’ve taken during the day using an app on their phone or watch.

If you’ll be catering to this segment of the industry, here is list of fitness inspired boutique brand name ideas.

New Audio Lesson: Four Epic Crowdfunding Mistakes that Kill Campaigns 

  • Aqua Fit
  • Coastline
  • Sinister Swim Shorts
  • Heat
  • Fit X
  • Toned Wears
  • The Gym Team
  • Stretch
  • Relentless Runner
  • The Workout Club
  • Warm Up
  • Dash
  • Body Healing
  • Sprint
  • Breathless
  • Comfy Sweats
  • Curves
  • Action Heroes
  • Physique
  • Rest
  • High Intensity Fits
  • Deuce
  • Bulked
  • Healthy Elevation
  • Competent Fashion
  • The Swim Team
  • Fight Club
  • Tough Competition
  • To The Limit
  • Play Time
  • Game On
  • Tiebreak
  • Camp Victory
  • Fit U
  • Match Point
  • The A-Team
  • Sports Apparel
  • Inspired
  • Winner’s Circle
  • Ultimate Wears
  • Change Up
  • Active Sideline
  • Adrenaline
  • Checkmate
  • Hyper Wears
  • Vital Point
  • Pulse
  • The Olympiad
  • Fitness First
  • Fresh Sport
  • Cool Fits
  • Everyday Grind

Luxury Boutique Brand Name Ideas

Luxury clothing boutique carry formal wear or expensive designer pieces

Little high-end boutiques and luxury clothing have always gone together. It’s not uncommon for these stores to specialize in evening wear like long gowns, cocktail dresses, or expensive high-bags. Men can find suits and ties at boutique stores as well.

Luxury boutique shops won’t carry a lot of the same designs, giving their customers some peace of mind that they won’t be spotted wearing the same outfit with anyone else at a party. These pieces can be expensive but that’s understandable since they’re one of a kind and can’t be found in department stores. Browse this list of luxury boutique brand names for ideas on your future business.

  • Little Black Dress and More
  • Local Runway
  • French Chiffon
  • Ready for Night
  • Striking Shop
  • Italia
  • Gentlemen’s Closet
  • Gala
  • Tulle
  • Tantalizing
  • Gownzilla
  • High Street
  • House of Satin
  • Dazzle
  • Finale
  • Silhouette
  • Glam
  • The High Table
  • Your Lifestyle
  • Executive Looks
  • Finer Fabrics
  • Luxe Wears
  • Jade Fittings
  • Nightfall
  • Luxe Looks
  • Bliss
  • Unrestrained
  • Pegasus
  • Magnifico
  • Milk and Honey
  • Bedazzled
  • Ensemble
  • Hidden Closet
  • High Society
  • Revel
  • Glamour
  • Wrapped
  • Epic
  • Luxe District
  • Regal Wears
  • Finer Details
  • Opulence Boutique
  • Candy
  • Luscious Wears
  • The Queen’s Company
  • Golden Finds
  • Truly Elegant
  • Sparkling Tiara
  • Stylistic
  • Precious Secrets
  • Of Roses and Gold
  • Chamomile

How to Brainstorm Your Own Boutique Brand Name

Make your boutique brand name personal.

Boutique brand names usually draw connections with the clothing you’re selling. For instance, if you plan to sell casual wear to women, then the name could be something soft and feminine like names of flowers or a scent that is pleasing to the senses like lavender or lemon. Examples like “Flowers for Jamie” or “The Independent Woman’s Scent” could fit this approach.

You can also be a little more descriptive. Well known boutiques such as Cotton On or Urban Outfitters give you a clear sense of what to expect when you walk into their stores or visit their websites.

Related Reading: 250+ Inspiring Stationery Brand Name Ideas for Entrepreneurs

If all else fails, you can always go with something more personal. Pair your store name with a nickname like “Clara’s Boutique” or “Little Miss Jennie’s Boutique”. This gives the store an intimate feel. If you’re on the fence about a brand name you like this is a good approach.

In the early days of your business it will be easy to update your branding and name. After you’ve gotten some traction and built a customer base, you’ll want to stick to the brand and marketing message that’s working. We hope these ideas inspire your successful boutique brand.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here.