One of a few terms used for sauce made from tomatoes, ketchup is the most one of the most popular condiments ever created. I’d bet the odds are pretty good you’ve got some in your refrigerator right now.

And while this delicious condiment has become an All-American topping for fries and hot dogs, ketchup has its origins from the Hokkien Chinese word, kê-tsiap, which is believed to have been brought to the west in the early 18th century. Who knew!

Today, ketchup is an American staple and no cookout would be without it. But ketchup is just one type of tomato-based sauce. Tomatoes are a flexible ingredient that can used as the base in ketchups, pastes, and pasta sauces.

But even with Heinz dominating the market for ketchup in the United States, being sold to more than 197 million consumers, there is still plenty of room for innovative and local competitors.  So to shake things up these are our top choices for a tomato sauce company brand name.

Ketchup Name Ideas

Classic Tomato Ketchup for dipping

Classic Tomato Ketchup for dipping.

Ketchup is the most popular condiment in fast food restaurants. in the United States. But there’s still white-space for innovative ketchup brands in on this growing market. While you may not be in the running to top Heinz, having a recognizable brand at a decent price can get you shelf space noticed in small co-ops and supermarkets.

And some smaller fast-food shops sometimes use locally-made ketchup instead of the big-name brands to reduce costs. Check out our list of the best of the available ketchup brand suggestions to get inspired.

  • American Hot
  • American Ketchup
  • American Luxury
  • Betterfest Ketchup
  • Brezzo Tomato Ketchup
  • Chickle Tomato Ketchup
  • Freylon Tomato Ketchup
  • Garden Ketchup
  • Grand Ketchup
  • Grandeur Tomato Ketchup
  • Kickers Ketchup
  • Mixed Tomato Ketchup
  • Mr. West’s Orginal Ketchup
  • Nature Swing Ketchup
  • Red Ozone
  • Red Star Ketchup
  • Red’s Sweet Ketchup
  • The Red Ketchup
  • Tomatina World
  • Tomato Crew Ketchup
  • Tomato Hunt
  • Tomato Minute
  • Topper’s Ketchup
  • Ketchup Kaleidoscope
  • Killa Ketchup
  • The Little Ketchup Company
  • Organic Ketchup Co.

Tomato Sauce Name Ideas

Tomato Sauce, slightly different to Tomato Ketchup

Delicious tomato sauce in a bowl.

Tomato sauce is similar to ketchup, but not as sweet and usually has a more prominent tomato taste. Often used as a sauce or dip for several dishes in various cuisines like pizza and breadsticks. Having a tomato sauce brand can bring you into a much more exclusive market and open allow you to sell to consumers that enjoy Italian foods. And here, your name is everything to standout.

With this in mind, we have come up with a variety of impressive tomato sauce brand names you can use.

  • Delish Tomato Sauce
  • Elevva Tomato Sauce
  • Happy Taste Tomato Sauce
  • Heaven Tomato Sauce
  • Mexican Tomato Spice
  • Naturalz Tomato Sauce
  • Origin Tomato Sauce
  • Pride Tomato Sauce
  • Red Rhino Sauce
  • Red Tomato Sauce
  • Red Twister
  • Sauconova Tomato Sauce
  • Saucy Fusion
  • Sausome
  • Savor Sauce
  • Smithberry Tomato Sauce
  • Storm Sizzle Sauce
  • Tangy Tomato Sauce
  • The Saucy Tomato
  • The Tomato Sauce Co.
  • Tomatina Tomato Sauce
  • Tomato Belle
  • Yummy Tomato Sauce

Tomato Paste Name Ideas

Rich, thick Tomato Paste, used for cooking

Rich, thick tomato paste used for cooking.

Tomato paste goes one step further from ketchup. This is a highly concentrated form of tomato sauce used primarily for cooking pastas and pizzas. The tomato paste industry has less competition to consider and brand faithfulness. With fewer brands already on the market in this space could represent an easier food category to break into.

However, you still need to make sure that your brand is easily recognizable and unique from a taste perspective as the market is also smaller for tomato paste than for ketchup. Our awesome list of paste-based names can help you bring your brand idea to the masses.

  • Amella Tomato Paste
  • Bello’s Tomato Paste
  • Cabana Tomato Paste
  • Chillin’ Tomato Paste
  • Chilli’s Tomato Paste
  • Fuller Flavors Tomato Paste
  • Fullgate Tomato Paste
  • Italiano’s Tomato Paste
  • Master Made Tomato Paste
  • Moment’s Tomato Paste
  • Pasta-mate Tomato Paste
  • Peuma Tomato Paste
  • Pizza Toppers Tomato Paste
  • Red Rystic Tomato Paste
  • Red Sweet Tomato Paste
  • Red’s Tomato Paste
  • Roman’s Tomato Paste
  • Saucebites Tomato Paste
  • Super Saucy Tomato Paste
  • Tastoos Tomato Paste
  • Ted’s Tomato Paste
  • Tomatino’s Tomato Paste
  • Wegatino’s Tomato Paste

Popular Types of Pasta Sauce

Not all pasta sauces contain tomatoes

Not all pasta sauces contain tomato as the base.

Not all pasta sauces are made from tomatoes, though most do seem to have some form of tomato base. Tomatoes have long been a favorite sauce for pasta and the flavor they bring in can change depending on the style of sauce you are making.

And with the exception of pesto, alfredo, carbonara, and a few others, tomatoes have been the most popular sauce ingredient for pasta since 1839. So here are the most popular types of pasta sauces, both with and without tomatoes these are ideas for great pasta sauce names using any ingredient.

  • Agnolotti Pasta Sauce
  • Alfredo Pasta Sauce
  • Amatriciana Pasta Sauce
  • Arrabbiata Pasta Sauce
  • Bechamel Pasta Sauce
  • Bolognese Pasta Sauce
  • Brown Nut Butter Pasta Sauce
  • Cacio e Pepe Pasta Sauce
  • Carbonara Sauce
  • Frutti di Mare Pasta Sauce
  • Frutti di mare Pasta Sauce
  • Funghi E Piselli Pasta Sauce
  • Marinara Sauce
  • Pasta e Fagioli
  • Pesto Pasta Sauce
  • Pomodoro Pasta Sauce
  • Puttanesca Sauce
  • Roasted Tomato Pasta Sauce
  • Salsa di Noci Pasta Sauce
  • Sun-dried Tomato Pasta Sauce
  • Tartufata Pasta Sauce
  • Umbrian Ragù Pasta Sauce
  • Vongole Pasta Sauce

Top Ketchup Brand Names

Hundreds of brands of ketchup can be found in the stores

A few of the most popular brands of ketchup sold in retail stores.

Savory and sweet with just the perfect amount of tanginess to it, tomato ketchup has been around since 1812 when horticulturalist James Mease published his recipe for a tomato ketchup that contained brandy.

The most popular brand, Heinz, was first introduced in 1876, and by 1905 had sold over five million bottles of ketchup. Today, there are many more brands on the market, but Heinz still holds the top position in terms of popularlity with more than double the sales of its closest competitor. Here, we have a list of the top 20+ ketchup brands to give you some inspiration of what’s working right now in this market.

    • Heinz Tomato Ketchup
    • Hunt’s 100% Natural Tomato Ketchup
    • French’s Tomato Ketchup
    • Del Monte Tomato Ketchup
    • Whataburger Fancy Ketchup
    • Hellman’s Tomato Ketchup
    • Sir Kensington’s Classic Ketchup
    • 365 Organic Tomato Ketchup
    • Annie’s Tomato Ketchup
    • Portland Ketchup Co.
    • Primal Kitchen Tomato Ketchup
    • 78 Red Tomato Ketchup
    • Trufflehunter Tomato Ketchup
    • First Field Jersey Ketchup
    • Catskill Provisions All Natural Ketchup
    • Victoria Amory Champagne Ketchup
    • Muir Glen Organic Tomato Ketchup
    • Stonewall Kitchen Country Ketchup
    • True Made Ketchup
    • Burman’s Tomato Ketchup
    • Trader Joe’s Tomato Ketchup
    • Imple Truth Organic Tomato Ketchup
    • Kroger Tomato Ketchup

Opportunities in this Industry

Looking for an opportunity to break into this space? There are proven ways to differentiate a food brand. Here are some specific approaches you can use to differentiate your product from everything else on grocery store shelves:

  • Organic: Providing a healthier alternative product is a proven way to find a niche group of customers. Look for ways to provide an organic alternative and you’ll find a customer base.
  • Innovative flavors: Offer a sweet or spicy ketchup. Identify unique flavors that are unexpected in this category to stand out.
  • New forms: Another way to innovate in the food industry is to find new ways of producing familiar products. You see this all the time with freeze dried fruits or fruit jerky. You could create a popular type of ketchup leather that is sold in stores.
  • Ingredients: Finding creative ingredients to include in ketchup or tomato sauce is another option. Frequently, Roma tomatoes are used for both products. You could use beefsteak, cherry tomato, or grape tomatoes for your specialty sauce to offer a unique twist.

Related Reading: 25 Epic Mistakes I’ve Made Running My Food Business

After figuring out what makes your product different, it’s time to test your idea with real customers. One of the best ways we know to start generating sales and getting feedback for a food item is through farmer’s markets. One of our regular contributors Michael Adams grew a six-figure per year mustard business by selling at live markets on the weekends. It wasn’t uncommon for Michael to make $2,000 – $3,000 over a weekend offering a few different flavors.

Another guerrilla marketing tactic for new food makers is to conduct in-store demonstrations with free samples. Offering in-store demos with free samples is a proven way to find people to try and then buy your product. Without using this approach it will be really challenging to get consumers to discover your product. When’s the last time you’ve purchased a salsa you’ve never tried before just based on the label? This can happens occasionally, but most consumers only buy brands they recognize and have enjoyed before based on habit.

We wish you success in your food venture and encourage you to join our exclusive food business community. When you sign up you’ll get immediate access to interviews with other food innovators and our one page strategy document for starting a packaged food business.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

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