Spices used to be carefully guarded treasures sometimes used as forms of currency like gold. But today, you can find all the spices you could ever want readily available at your local supermarket or online. The spice market is estimated at $14 billion dollars in 2019, according to estimates from industry recognized research firms. American spice businesses are able to reach an even broader market as more consumers become familiar with international flavors from around the globe.

From the old favorites like McCormick’s to modern disruptors like Spice Lab, the spice trade dates back more than 4,000 years, but is still going strong. With an endless combination of spices available, you won’t have any issue coming up with a trademark blend that’s 100% your own. Now let’s explore some of the best available name business name ideas we came up with in this category.

Clever Spice Name Ideas

Variety is said to be the spice of life

Variety is said to be the spice of life.

Finding the right name is a major part of discovering and promoting your brand in the spice category. From the use of the actual names of the spices to descriptive spice branding based on ingredients, you’ll find our cleverest name choices here to help stand out on grocery store shelves.

Exclusive Interview: How We Started a $10 Million Dollar Spice and Seasoning Business Empire 

  • Gentle Fennel
  • Bay Area Leaf
  • Blue Pepper
  • Cumin Flair
  • Essential Garnish
  • Flavia
  • Flavor of the Sun
  • Fresh Spice
  • Golden Gates of Grain
  • Grain of Palate
  • Madhurima Spices
  • Mellow Saffron
  • Mother Spices
  • Mother’s Spices
  • Oriental Spices
  • Paprika and Co.
  • Pepper and Rack
  • Ras Chetna Spices
  • Rocky Mountain Clove
  • Saffron Flavica
  • Savor by the Pound
  • Spice Pro
  • Spicy Velvet
  • Spicy Wind
  • Subhojanam Spice Co.
  • Surespice
  • Testy Chutki
  • Texas Chicory Smoke
  • Venetian Spice
  • Yes to Oregano

Funny Spice Name Ideas

Spice business names can use the names of the spices themselves

There are plenty of descriptive name options available for spice companies.

Giving your spice business a funny name can help you stand out, but be careful about not being offensive or just plain confusing people about the product.

Fortunately, there are plenty of options that you can use that can let you have a little fun with the name without making your brand seem too ridiculous. We have the perfect list of puns for you to select the ideal name without crossing that fine line.

  • Balmy Lemons
  • Cayenne Cure
  • Chile Secrets
  • Coy Basil
  • Cumin Get It
  • Grains of Sea Salt
  • Happy Coriander
  • Holy Basil
  • Insane Spice
  • Insanely Dill
  • Keep Chiving
  • Kick and Spice
  • Meet Basil
  • Pepper Dudes
  • Mustard Sally
  • Naughty Nutmeg
  • Only Basil
  • Peppermint Patty’s
  • School of Sage
  • Silky Saffron
  • Spice Thunder
  • Spice Up Your Life
  • Such Good Thymes
  • The Fenu Greek
  • The Spice Gals
  • The Spice is Right
  • Turmeric Thunder
  • Wonder Basil
  • Wonder Clove
  • Yearly Celery
  • Your Sweet Basil
  • The Spice Collective
  • The Spice Emporor

Spice Shop Name Ideas

Give your spice shop a name people will easily remember

You could start a retail or e-commerce spice shop.

If you live in an urban area, you could open a retail or online spice store. Ideally, you’ll want to pair online with retail to generate the most revenue and cross promotional opportunities.

While the advantages of operating an e-commerce store are appealing (lower costs, large market opportunity), pairing this with a retail location offers a lot of synergy. It’s tough to offer free samples online and allow customers to taste-test new items virtually. To the best of my knowledge, Zoom can’t do that yet!

A spice shop has a much wider range of marketing opportunities when it comes to name selection and you can play around with all sorts of spice-related or cooking-based words.

  • A Taste of Spice
  • All Spice
  • Deep Spice
  • Delightful Herbs
  • Flavorland
  • Grandma’s House of Spice
  • Multi-spices
  • Organic Spices
  • Pennyroyal Palace
  • Queen of Sage
  • Saffron Davi’s
  • Satchel of Spice
  • Secrets of Spice
  • Spice Canyon
  • Spice It Up!
  • Spice Seasons
  • Spice Sultans
  • Spice World
  • Spices R Us
  • Spicify
  • Spicing Life
  • That Spice Shop
  • The Origin of Spice
  • The Spice Barrel
  • The Spicy Chick
  • The Spice Hut
  • The Spice of Life
  • The Spice Satchel
  • The Spice Spot
  • Trove of Tarragon
  • Untamed Spice

Other Spice-Related Name Ideas

The wide range of spices can help to inspire the naming process

Obvious isn’t a bad thing.

Another option is to use a direct spice-based name for the business. For instance, India and Orient are well known words related to spice trading and are logically associated with seasoning brands.

You can also reference the more obscure spices to give your business an element of uniqueness. These are some of our favorites from a brain-storming session.

  • Alabama Spice
  • American Spice
  • Angelica Anise
  • Bergamot
  • Better Basil
  • Black & Spicy
  • Brown Mustard Spices
  • Coriander’s
  • Curious Blends
  • Duchess of Cinnamon
  • Flavia
  • Flavor by the Indian Sea
  • Flavors of India
  • Flavors of the Orient
  • Ginger Efficacent
  • Grains of Paradise
  • Himalayan Salt Trail
  • Hot Spice Caravan
  • Hot Spice Tropics
  • Lady Saffron
  • Lemon Grass Spices
  • Loving Lavender
  • Nature’s Pick
  • Pepper Smith
  • Poppy’s Seeds
  • Red Spices
  • Rosemary and Bay Leaf
  • Sage Dish
  • Seasoning of the Sun
  • The Spice Man
  • Seasoned Travelers

Spice Company Slogans

A good slogan can turn your whole business into a star

A good slogan can make your brand stick.

Having a slogan can help consumers recall your brand. Sort of like a jingle you can’t get out of your head.

Slogans give people an idea of what your brand name represents and can help to capture the attention of your target audience. By making it as memorable and catchy as possible, a brand can be recognized quicker. Here are our best choices for available slogans you can use.

  • A smell that is difficult to resist
  • A unique blended taste
  • Add a little spice to your life
  • Because taste matters
  • Capturing the flavors of life
  • For the new taste
  • For the purest taste
  • For the spicy side of life
  • Full of endless joy
  • Getting your food more taste
  • Handpicked goodness for the delicious treat
  • Include a spoonful magic to your food
  • Let’s try something new today
  • Making every dish delicious
  • No more compromise with taste
  • Serving the natural twist
  • The aromatic treat of goodness
  • The authentic spices for the authentic taste
  • The flavor of something special
  • The handpicked spices to enhance your dishes
  • The magic of flavor
  • The natural spices to enhance your recipe
  • The principle of spices
  • The real taste for the real people
  • The Spices Peter Pepper Never Picked
  • The spices that make your taste buds say thanks
  • Time for the spice of your life
  • With our spice, everything is nice
  • With the flavor of harmony
  • Your new kitchen friend

How to Name a Spice Brand

Indian spices are hugely popular across America today

Indian spices are hugely popular across America today

Naming is one of the most important aspects of starting a spice business. At the end of the day there’s nothing proprietary about the product. Even if you have a super secret family recipe, someone will be able to figure out a near copy cat formula if they really want to. The name you build your business around on the other hand can be trademarked and protected.

In this industry, short versus long names can both work. McCormick’s, a brand that makes over $5 billion in annual revenue is a short and well-known name. But The Great American Spice Company isn’t short and generates nearly $10 million in annual revenues according to estimates. Both are successful brands in the industry. Choose the name that best suits the personality of the business and try to make it as memorable as possible.

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You also need to ensure that your spice business name needs to be as unique. This is especially important if you e-commerce is a part of your business planning as similar domain names can be very confusing for the average customer. You don’t want to get lost in the sea of competitors. You want to stand out.

Location can be used to good effect when naming a spice business and it can help to make you more memorable and unique. Just check to see if there is a “New Glarus Spice Emporium” first, before using it to give your business a memorable name based on location. And by making the brand name more local, you may find an opening in sales to local businesses that other names may not give you. By giving yourself a local name, you open the door to more local retail opportunities. On the flip side by going local, you limit national opportunities by selecting something like the Idaho Spice Company.

Think carefully before choosing your name or slogan. Once you identify a brand, it’s will be hard to change. One approach that can help is to run your idea by others. Don’t ever spend time running the name ideas by friends and family as they won’t want to hurt your feelings and can’t be relied on for legitimate feedback.

Do run the name by foodies in a Facebook group to see what their response is. Typically people on social media won’t hold back if they don’t like something. This is also an organic way to start introducing the brand and what you plan to sell to a market of prospective buyers.

In the food industry, you’ll learn that you’re as much a marketing company as you are a seasoning brand. If you’re serious about starting a blend of spices, join our free food business community here. You’ll get instant access to exclusive food founder interviews and our food business model canvas. We look forward to seeing how you disrupt this industry!

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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