Subway is one of the world’s top quick-serve industry chains with more than 24,000 locations in the United States alone. Subway is the leading sandwich chain in the U.S., topping the sales of its nearest competitor, Arby’s, by more than three times. Among other quick service restaurants in the world, Subway is only behind McDonald’s, Starbucks, and KFC.

While Subway has a terrific growth story, the franchise has faced headwinds recently. In 2019, the company closed down more than 1.000 locations nationally and sales have been on the decline. The company was also marred by scandal when a  New York Times report broke the story of franchisees getting pushed out of their investments by corporate. It’s been a challenging few years for a franchise that enjoyed rapid growth from the 1980s to the 2000s.

Are Subway’s best days behind them? Or can they invigorate the business once again with the help of a powerful marketing campaign? Let’s look at the history of the sandwich restaurant’s slogans and marketing jingles to understand what’s worked to boost sandwich sales in the past.

Subway Restaurant Slogans

  • “If you are eating at Subway, then you are eating fresh.”
  • “My Way” (1985–1990)
  • “The Place Where Fresh is the Taste” (1990–1995)
  • “What a Sandwich” (1994–1995)
  • “Right Before Your Eyes” (1995-96)
  • “The Way A Sandwich Should Be” (1996–2000)
  • “Eat Fresh” (2000–present)
  • “Choose Well.” (2004–present)
  • “Think Fresh. Eat Fresh.” (2008–present in Canada)
  • “Fresh is best” (2006–present in Australia)
  • “$5 footlong” (2008)
  • “Founded on Fresh” (2015)
  • “Fresh is What We Do.” (2016)
  • “#SearchForBetter” (2016 – 2017)
  • “So much sandwich” (2017-2018)
  • “Make it what you want” (2018)

Subway Restaurant Marketing Jingles and Lyrics

Subway Five Dollar Footlong
Five dollar
Five dollar footlong
Five dollar
Five dollar footlong
It”s ca-ca-ca-catching on.

Seven Dollar Footlong
Seven Dollar… Subway.
Seven Dollar Footlong!
Seven Dollar… Subway,
Seven Dollar Footlong!
Get get get get it now…
Why don’t you get it now?
Come on, come on get it now…
Seven Dollar Footlong
Subway, Eat Fresh.

Five Dollar Footlong (by Charlie Puth)
Five dollar…
Five dollar footlong!

Related Reading: The Complete History of Jimmy John’s Marketing Slogans and Quotes

Now only in the Subway app or online
Any footlong is a 5 dollar footlong when you buy two
Even the new barbecue rib.
Subway, Eat Fresh.

Charlie Puth Subway TikTok Song

Oh your five (Five)
Five dollar (Five dollar)
Five dollar footlong (Specially made with veggies)
It’s back (It’s back)
And yes that’s (And yes that’s)
Why I wrote this song.

Subway Breakfast Jingle

Hooo… hmmm…
Hooo.. hooo… hooo…
Fresh, oh yes, it’s true
Subway, serving breakfast too
Hey I, gots to get to Subway
Fresh… yeah
It ain’t nothin’ like a Subway breakfast sandwich
Eat fresh (yeah)
Yeah (yeah)
It ain’t nothin’ like a Subway breakfast sandwich
And to all my breakfast people
Listen to me, Subway is the place to be, yeah
When I wake up (hooo)
It’s breakfast time
Subway is on my mind, I gotta be first in line (Yeah)
Know what I’m talkin’ ’bout
Oh yes, it’s true
Subway, serving breakfast too
Hey I, gots to get to Subway
Oh yes, it’s true (Oh yes, It’s true)
Subway, serving breakfast too
Hey I, gots to get to Subway

Subway’s Any Five Dollar FootlongF

Five dollar
Five dollar footlong
Any, any, any
Five dollar
Five dollar footlong
Any, any, any
You can’t can’t can’t go wrong

You made Subway five dollar footlongs famous
So to thank you,
We’re making any regular footlong, a five dollar footlong
Get that?
Any regular footlong, piled high with flavor, five dollars
Join the celebration,
At Subway!

Subway Commercial 1996 (Subway My Way Jingle 1996)

Subway bakes my bread up fresh and that’s my way
I get a combo seafood club the best way, my way (at Subway)
They make my sub in front of me
Just the way it oughta be
It’s fresh, it’s hot, I know I got it
My way, Subway, my way
‘Cause nothin’ tastes better than
Subway, my way, Subway
Let’s sub together at Subway!

Subway Celebrity Spokespeople

sub sandwich

A sub sandwich.

Companies frequently use celebrities to endorse and increase awareness for their marketing message. In the past, Subway has aligned its brand with athletes from major sports leagues to demonstrate the health benefits of their sandwiches. Here are some of the company’s spokespersons over the years.

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  1. Carl Edwards. Carl Edwards was a NASCAR fan favorite during his career from 2004 through 2017, driving car no. 19 for Joe Gibbs Racing. Being a good driver and a fan favorite certainly helped promote the Subway brand as well as other brands that kept coming due to his stature in the sport.
  2. Michael Phelps. Who better to represent the company than an icon and a well-respected sports figure. Better known as the most accomplished Olympian of all time, Michael Phelps has won a total of 28 medals and holds the all-time record for Olympic gold medals in swim events.
  3. Mike Trout. A center fielder for the Los Angeles Angels of the Major League Baseball, Mike Trout is a three-time American League MVP, an eight-time MLB All-Star, and seven-time winner of the Silver Slugger Award. Mike had an estimated $2.5 million worth of endorsement deals as of 2019.
  4. Blake Griffin. So far, we’ve had representatives from racing, swimming, and baseball. Let’s add basketball to this list. Blake Griffin was better known as a member of the Los Angeles Clippers of the 2010s. During the peak of his career, Griffin regularly appeared in ads Kia, Vizio, Gamefly, and of course, Subway.
  5. Robert Griffin III. From Griffin in basketball to a Griffin in the NFL. Robert Griffin III is a quarterback and currently a free agent in the NFL. A promising draft prospect, he was selected as the 2nd draft pick overall in the 2012 NFL draft by the Washington Redskins (formerly) through a draft trade with the St. Louis Rams. Griffin most recently played with the Baltimore Ravens before being waived last January 21 due to injury.
  6. Apolo Ohno. Apolo is one of the most revered American Olympians in the last 20 years. He is a retired short track speed skater and an eight-time medalist in the Winter Olympics. Ohno was inducted into the U.S. Olympic Hall of Fame last 2019.
  7. Nastia Liukin. Nastia Liukin is a U.S. Women’s Gymnastics superstar. She is a Russian-born American retired artistic gymnast. She is the 2008 Olympic All-Around champion, a four-time all-around U.S. national champion, and a five-time Olympic medalist among her numerous accomplishments. Liukin appeared in Subway commercials in the 2010s following an endorsement deal.
  8. Ryan Howard. Known as the “The Big Piece”, Howard is a retired professional first baseman on the MLB. Howard played his entire career for the Philadelphia Phillies from 2004 to 2016. He holds the distinction of being the fastest player in baseball history to reach 100 home runs and 200 home runs. Howard claimed various Phillies franchise records before retiring in 2017.
  9. Clayton Kershaw. Another big name baseball player Subway worked with is Los Angeles Dodgers starting pitcher, Clayton Kershaw. Kershaw is an eight-time All-Star and the 2014 National League Most Valuable Player. Kershaw’s hits allowed per nine innings pitched average of 6.78 is the 2nd-lowest in MLB history. Kershaw also endorses known brands such as Under Armour, Skechers, and Muscle Milk.
  10. Michael Strahan. Before he became a part of Good Morning America, Live! with Kelly and Michael, and recently with Strahan, Sara, and Keke, he was a former defensive end for the New York Giants in the NFL. Strahan recorded the most sacks in the 2001 season en route to helping the Giants win Super Bowl XLII in 2007.
  11. T.J. Watt. One of the Watt brothers that the sandwich company recently took as endorsers. T.J. is currently a linebacker for the Pittsburgh Steelers and the youngest among brothers J.J. and Derek. T.J. Watt was drafted by the Steelers in the first round on the 2017 NFL draft.
  12. Derek Watt. Derek is a fullback for the Pittsburgh Steelers and a teammate of younger brother T.J. He was drafted in the sixth round by the San Diego Chargers in the 2016 NFL draft.
  13. J.J. Watt. The eldest among the Watt brothers, J.J. plays as a defensive end with the Houston Texans in the NFL. J.J. Watt was drafted in the first round by the Texans in the 2011 NFL draft. He is a five-time pro bowl selection and five-time first-team All-pro selection from 2012 to 2018 among other accolades. More recently, J.J. has become known for his philanthropic efforts.
  14. Marcus Mariota. Subway has a penchant for NFL players. Often ads with these celebrity endorsers are run during National Football League games. Another endorser secured by Subway is Las Vegas Raiders quarterback Marcus Mariota. Mariota was drafted second overall by the Tennessee Titans in the 2015 NFL draft. The quarterback had the best-selling NFL jersey back in 2015, beating out Jameis Winston and Tom Brady.
  15. Russell Westbrook. The former part of what was part of Oklahoma’s Big Three back in 2012. Russell Westbrook is a nine-time All-Star and NBA’s Most Valuable Player for the 2016-17 season. Currently playing for the Washington Wizards, Westbrook had several endorsements from the Jordan Brand, Kings and Jaxs, and PepsiCo.

Subway was conceptualized by a then 17-year old Fred DeLuca and financed by Peter Buck in 1965. Initially, the restaurant was named, “Pete’s Super Submarines”, until two years later when day shortened it to “Subway”. In 1974, the restaurant opened a second restaurant and started shifting its operation to the franchising model.

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