Remember when chugging a sports drink made think you could improve your recreation basketball game? Think of Tune Squad in Space Jam to see how this beverage was positioned in the market during the early days of the product being marketed. According to studies, 31% of young adults (ages […]

Snacking has become big business. The salted snack segment alone is project to reach $109 billion in global sales by 2025. That’s a lot of nuts, bars, and trail mix!

In today’s fast-paced world, more consumers are eating smaller meals, more frequently out of convenience. […]

Chocolate is the world’s favorite confectionery. In 2016 alone, the chocolate industry posted posted global retail sales of $98 billion. While it might seem like we’ve reached peak consumption for a product that’s been enjoyed for at least three millennia, there’s projections for further growth on the horizon […]

The energy drink segment is currently valued over $53 billion dollars in annual sales and is said to have conquered the soda industry in the last two decades. This exciting segment of the beverage industry is seeing sales increase thanks to a growing base of people consuming […]

The soft drink industry seems to be on the wrong side of the overall mega-trend toward healthier eating and lifestyles. Beverages perceived as healthier such as sports drinks, flavored and bottled water consumption has steadily increased consumption over the past half-decade.

In fact, bottled water […]