Based on research, 71.07 million Americans used toothpaste four times or more per day in 2020. That’s a lot of clean mouths! The study was based on the United States Census Bureau and the Simmons National Consumer Survey (NHCS). In the United States, Colgate toothpaste sold nearly 80 million units in 2019, whereas Crest 3D White sold slightly over 60 million.

If you’re planning to become a toothpaste tycoon, you’re entering an enormous market valued at $18.5 billion each year. Ready to squeeze out a toothpaste empire of your own? Here are some brand name ideas that haven’t been claimed yet.

Toothpaste

Toothpaste Company Name Ideas

  • Max Pro
  • Simply Fresh
  • Toothpaste Factory
  • World Of Smiles
  • Tooth Sensations
  • Orally Clear
  • Orations
  • Toothsuite
  • Tube
  • Tooth Buddy
  • Ultimately White
  • Fresh Air
  • Gently Clean
  • Tooth Science
  • Cavity Off
  • Vitamin O
  • Tooth Master
  • Purefresh
  • OraFresh
  • Rapid Fresh
  • White Hot
  • Wide Smile
  • Quick Fresh
  • Fresh Paste
  • Teeth Tech
  • Smiles 4 Ever
  • Tooth Armor
  • Tooth Health
  • Ora Fab
  • Heavenly Fresh
  • Whiteroot
  • Mouth Nourishment
  • New Vapors
  • It’s Smile Life
  • Silver Quick
  • Smiles Today
  • Tooth Zone
  • Oral Eclectics
  • ReFreshed
  • Ora Vital
  • Tooth Care
  • Tooth Vitamins
  • Plaque Away
  • Olaflur
  • ActivOral
  • Fresh Gels
  • Fluorocal
  • Freshsense
  • Oral Care
  • Minty Fresh
  • Oral Sense
  • Blow Away
  • Breath Care
  • First Wash
  • Swish
  • Sweeper
  • White & Fresh
  • Speak Easy
  • Icy Mint
  • Breathe Freeze
  • Power Paste
  • White Knights
  • Dentist Convinced
  • Dent Plus
  • Gum Health
  • Max Clean
  • Toothtastic
  • Brite White
  • Freshens
  • Crystal Clear
  • Pro Teeth
  • Prime Paste
  • Sub-Zero Temps
  • Robust Mouth
  • Future Dentures
  • Dental Fresh
  • Smile Curve
  • Wow Fresh!
  • Fresh Vibes
  • Way Clean
  • Blue Wave
  • Real Fresh
  • Fresh Wave
  • Impact Fresh
  • Frsh Brth
  • Freshen Up
  • Bite Strong
  • Fresh Trap
  • High Five
  • True Fresh
  • Nature’s Breath
  • Nature’s Fresh
  • New Millennium

Funny Toothpaste Brand Names

  • Caviteeth
  • Plaque Fresh
  • Desensitized
  • Cloudy Fresh
  • Stale Mate
  • Tooth Pays
  • Gingi Vital
  • Plaque Corner
  • Powerless Toothpaste
  • Twetch
  • Ludacrest
  • Toothpasties
  • Crestache
  • Pertubed
  • Aqua Stress
  • Low Rate
  • So Late
  • So Strong
  • Extreme Clean
  • Painfully Clean
  • Inactive Clean
  • Tartar Binks
  • White Away
  • Teeth Spirit
  • Sassy White
  • Crikey
  • Unrefreshed
  • Edgy Paste
  • Bespoke Dental
  • Vanishing White
  • Fuzzy Paste
  • No Such Thing
  • Mouth On Fire
  • Bleeding Gums Murphy
  • Sensefy
  • Smile Escape

Related Reading: 501+ Clever Bath Bomb Business Names that Always Increase Sales 

  • Mouth Fade Out
  • Floss Loss
  • Teeth Exodus
  • Waning Fresh
  • Dream On
  • Smile Compromised
  • Dental Afterlife
  • Squeeze My Bottom
  • Mint To Be
  • ExSqueeze Me?
  • Mint To Be Sensitive
  • Squeeze Me Tight
  • Copy Paste
  • Bluetooth Paste
  • Mint Condition
  • Crestfallen
  • Fluoride-a (referring to rapper Flo-Rida)
  • Nonsense-odyne
  • Teethpaste
  • Coal-gate
  • Crest In Peace
  • Tube Top
  • Crest-ianity
  • Floss-Contamination
  • Plaque-gate
  • Floss-ophy
  • Tooth-hurty
  • Confidental
  • Oral B Mad
  • Molar Bear
  • Tooth Pasta
  • Tooth-Pick
  • Party Enamel
  • Absotoothly
  • Tooth be Told
  • Mount Brushmore
  • Flossless
  • Substitooth
  • Plaque To The Future
  • Toothsday
  • Tooth Ferry
  • Toothy Patootie
  • Acci-Dental
  • Cavity Search
  • Fluorida (Florida)
  • You Can’t Handle The Tooth!
  • Inconvenient Tooth
  • Lucky Toothpaste
  • Teeth Off!
  • Ghostly White
  • Cavity Search
  • Molar Express
  • Personally… For sensitive teeth
  • Vulnerable Toothpaste
  • Abscess Minded
  • Tooth Chip
  • Sure Crown

Children’s Toothpaste Name Ideas

  • Bubbly Sparkles
  • Star Toothpaste
  • Magic Toothpaste
  • Wow! Toothpaste
  • Rainbow Smiles
  • Whoopee
  • Little Miss Smile
  • Cute Smiles
  • Pink Paste
  • Tiny Teeth
  • Kiddie Fresh
  • Tooth Bud
  • Beaming Kids
  • Moppet Whiff
  • Rug Rat Paste
  • New Day
  • Tween Fresh
  • Tooth Heroes
  • Dentiforce
  • Smilenet
  • Superb Smiles
  • Blue Milo
  • Blue Skies
  • Vibrant Smiles
  • Giggles
  • Vanilla Bunny
  • Tweetums
  • Fresh Buddy
  • Snowflake
  • Winky
  • Puff Paste
  • Whizzish
  • Kiddie Toothy
  • Tinkie
  • Whippy
  • Squeezy Paste
  • Candy Buddy
  • Bubble Huddle
  • Chubby Bubbly
  • Jelly Creme
  • Shark Bubbles
  • Peppermint Fizz
  • Giggly Monkey
  • Kiddy Bop
  • Kiddie Fluoride
  • Sweet Gator
  • Chew Chew
  • Mrs. Peppermint
  • Whizz Pop
  • Pretty Grin
  • White Smiles
  • Pop Darling
  • Up Buddy
  • Shiny Pig
  • Bubble Tang
  • Twippie
  • Candy Jack
  • Fluorine
  • Wacky Puff
  • Lolly
  • Kiddeo
  • Cosmo Buddy
  • Star Fella
  • Pixie Well
  • Smoober
  • Bliss Buddy
  • Sugar Fountain
  • Soopsy
  • Flavor Fizz
  • Jelly Elephant
  • Nutritive
  • Solid Smiles
  • Lollipop Lips
  • Taffy Swirl
  • Funky Paste
  • Thumbs Up
  • Pop Fizzle
  • Jinkie
  • Fancy Paste
  • Happy Baboon
  • Juicy Choosy
  • Fruity White
  • Push Pop
  • Peekers Toothpaste
  • Toothy Fruity
  • Frooty Paste
  • Clean Teeth
  • Tooth Friend
  • Happy Teeth
  • Sunny Smiles
  • Ice Ice Baby
  • Snoochie
  • Ducky

Pastel colored tooth brushes.

Toothbrush Name Ideas

  • Toothbrush Pros
  • Booster Bristles
  • Smarter Smiles
  • Tooth Care
  • Toothbrush Plus
  • Minea
  • Life Sensations
  • Smarter Smiles
  • Simply Smiles
  • Dental Pro
  • Dentcart
  • Essential Brush
  • Toothbrush For The Rest of Us
  • Toothbrush Works
  • Toothbrush Project
  • Teethbooth
  • Brush Solutions
  • Fascinations
  • Mouth Junkie
  • Tooth Comb
  • Teeth Mate
  • Brush Creature
  • Dental Shapes
  • Oral Touch
  • Toothbrush Plus
  • Smile Drill
  • Bee Smiles
  • Tooth Gadget
  • Toothbrush Club
  • Brush Factory
  • Complete Smiles
  • Brushy
  • Toothzy
  • Abrush

Related Reading: 201+ Profitable Soap Business Marketing Slogans and Taglines

  • Tooth Suite
  • Fresh Brush
  • Techbrushr
  • Obrush
  • Denticks
  • Bruship
  • Neobrush
  • Scrubish
  • Brushener
  • Teethicles
  • Scrubclean
  • Brushe
  • Teethimble
  • Biominx
  • Dr. Thomas
  • PetterCotner
  • ChelsieGolk
  • Charo Warick
  • Zenon & Marta
  • Minko Leazer
  • Brush Logic
  • Blub
  • Presidence
  • Bole
  • Bio Filter
  • Mouthguards
  • Streamside
  • Technologique
  • Teeth Relief
  • Electro Brush
  • Tech Brush
  • Sand Brush
  • Denticles
  • Scrubs
  • Brushr
  • Tooth Scrub
  • Scrubber
  • Power Groomer
  • Teething
  • Rinsie
  • Teethwise
  • Keeners Cleaners
  • Squeegee
  • Brushza
  • Brush Up
  • Brushing
  • Gritter
  • Reconnaisance
  • Brush Strokes
  • Brushism
  • Joy Brush
  • Happee Toothbrush
  • Mouth Gear
  • Ultrasonic
  • Carbon Composite
  • Hydrologic
  • Cleansings
  • Curia
  • Tooth Sweeper

Teeth Whitening Company Names

  • Light White
  • Bright Night
  • White Sight
  • Bright Delight
  • Excite
  • Ignite
  • Blinding White
  • White Shine
  • White Knight
  • Tryna White
  • White Stripes
  • Blazing White
  • Sure Glow
  • Flashy You
  • Glowing Smile
  • Brilliantly Bright
  • Beaming
  • Radiant Smile
  • Illumination
  • Mint Glare
  • Beamy Bright
  • Phosphorescent
  • Vivid Bright
  • Illumined
  • Lucent
  • Glistening Smile
  • Crazy White
  • Sizzling Beam
  • Flash Dash
  • Spectral Light
  • Divine Bright
  • Luminous
  • Electrify
  • Polar White
  • Antarctic
  • Right White
  • Smile Right
  • Show Off
  • Polar Bear
  • Magic Smiles
  • Clouds
  • White Flame
  • Waxed
  • Shiny Night
  • Starbright
  • White Agent
  • Pearl White
  • White Coat
  • Snoopy
  • Powdery
  • Sudsy
  • Peroxial
  • Vibrant Smiles
  • Posh White
  • Marshmallowy
  • Pure Wire
  • Vitamin White
  • Bluing
  • White Lightning
  • Foamed
  • Pep Guy
  • Snow Bear
  • Pop Out
  • Trifecta
  • White Room
  • Bright Day
  • Quite Bright
  • White Sight
  • White Delight
  • White Alright
  • White In Sight
  • Invite White
  • Language of Bright
  • Undoubtedly White
  • Bright Breeze
  • Beamer
  • Arctic Bright
  • Siberian Fresh
  • Ice Clear
  • Ghastly White
  • Liqouride
  • Cleanol
  • EZ Whitening
  • Hot Whitening
  • Toothpastic
  • Tooth Wax
  • Powderapy
  • Bright Cleanse
  • Foamidable
  • Denturex
  • CleanseWise
  • Whitenic
  • Simply Silky

Colgate is a top toothpaste brand.

Top Toothpaste Brands

  • Colgate
  • Crest
  • Arm And Hammer
  • Oral-B
  • Sensodyne
  • Close-Up
  • Pepsodent
  • Euthymol
  • Mentadent
  • Tom’s Of Maine
  • Ultra Brite
  • TheraBreath
  • Hello Oral Care
  • Aquafresh Toothpaste (U.K.)
  • Macleans (U.K.)
  • Asteria (Bulgaria)
  • Kolynos (Latin America, Hungary, Slovenia)
  • Cali White Activated Charcoal And Organic Coconut Oil Teeth Whitening Toothpaste (U.S, India)
  • Doramad Radioactive Toothpaste (Germany)
  • Burst (U.S., U.K.)
  • Biotene (U.K.)
  • Ipana
  • Darlie (China, Hong Kong)
  • Elmex (Switzerland)
  • Rembrandt Toothpaste
  • Parodontax (Germany)
  • Stomatol (Sweden)
  • Sozodont
  • Pearl Drops Teeth Whitening Toothpaste
  • Glister From Amway
  • Forever Bright Tooth Gel
  • Zendium (Netherlands)
  • Chlorodent (Germany)
  • Marvis (Italy)
  • Aim
  • Dant Kanti (India)
  • Babool (India)
  • Binaca (India)
  • Meswak (India)
  • K P Namboodiri’s herbal toothpaste (India)
  • BlueM (Netherlands)
  • Pomorin (Bulgaria)
  • Dabur (India)

Related Reading: 100+ (Actually Memorable) Hand Washing Awareness Quotes and Slogans

  • Stomatol (Sweden)
  • Dr. Lyon’s Tooth Powder
  • Elmex (Switzerland)
  • Gleem
  • Kalodont (Austria-Hungary)
  • Kolynos (Latin America)
  • Mentadent SR
  • Signal
  • Oxygenol (Finland)
  • Peak toothpaste
  • Promise (India)
  • Dental Expert
  • JASON
  • Lumineux Oral Essentials
  • MI Paste ONE
  • KlÄ“n’s Natural Mint
  • Closys fluoride free 6
  • Bite Toothpaste Bits
  • Aesop
  • Burt’s Bees
  • Nature’s Gate
  • Pro-teeth Whitening Co.
  • The Natural Dentist
  • Patanjali (India)
  • Regenerate
  • Happier
  • Spotlight Oral Care
  • Hapee (Philippines)
  • Corsodyl (U.K)
  • The White Teeth Box
  • Beam (Philippines)
  • Unique (Philippines)
  • Biotene (Philippines)
  • Dentiste (Philippines)
  • Twin Lotus (Philippines)
  • Eucryl (U.K.)
  • Herbaflo (Philippines)
  • Kodomo (Philippines)
  • Kutitap (Philippines)
  • UltraDEX (U.K.)
  • Clinomyn (U.K.)
  • Theramed
  • Boots
  • Sainsbury’s
  • Tesco
  • Asda
  • Signal 9
  • Lebon (France)
  • Botot (France)
  • Email Diamant (France)
toothpaste for kids

Toothpaste for kids.

What Are the Common Ingredients in Toothpaste?

Not all toothpastes are created equal. Similar to other personal care items and food, some toothpaste includes better and less mass produced ingredients. Others might offer better for cavity protection and be designed to whiten the teeth. Some brands position themselves as doing both. Here are some of the common ingredients inside a toothpaste tube.

Detergents. You may be surprised that toothpaste includes detergents… But it’s true. When you brush your teeth with toothpaste, detergents help make that frothy experience. Sodium lauryl sulfate is a typical detergent used in toothpaste. The foam guarantees that the other active components are evenly distributed throughout your teeth.

Abrasives. Crushed eggshells or crushed oyster shells were utilized as abrasives in toothpaste by the ancient Egyptians and Romans. Calcium carbonate, dehydrated silica gels, and hydrated aluminum oxides, among other abrasives, are softer and more sanitary. These compounds clean and polish your teeth’s surface without harming the enamel.

Even though abrasives are an active element in toothpaste, they are termed inactive since they don’t lower the incidence of cavities or gum disease. Abrasives, on the other hand, are crucial because they aid in the removal of food particles and visible stains from the teeth.

Fluoride. This is a basic ingredient in every toothpaste. Fluoride is a key component in the battle against cavities. Fluoride is a mineral that helps build your teeth’s enamel, keeping them less vulnerable to cavities and less prone to degrade from acidic foods and beverages. Fluoride, according to the American Dental Association (ADA), is “nature’s cavity fighter.”

Humectants. The chemicals in humectants prevent toothpaste from drying out and crumbling. Sorbitol is a flavoring ingredient and a humectant that may be found in a variety of toothpastes. When you squeeze the tube, it retains water in the toothpaste, resulting in a lovely, smooth paste. Other humectants include glycol and glycerol, in addition to sorbitol.

Flavors. Fluoride and abrasives are useful for cleaning and protecting your teeth, but they don’t taste great. As a result, flavoring compounds are put into toothpaste to make it taste better. Sweetening ingredients such as saccharin and sorbitol are commonly used. Despite the fact that these chemicals have a sweet flavor, toothpaste does not include sugar and hence does not promote tooth decay.

organic toothpaste

Organic toothpaste.

The Brief History of Brushing Teeth

Mankind has known the importance of mouth health for thousands of years. Here’s a brief history of clean teeth.

Egyptians were making tooth powder from powdered cow hooves, myrrh, pulverized and burned eggshells, and pumice as far back as 5000 BC. Crushed bones and oyster shells were used by the Greeks and subsequently the Romans to enhance the recipes for these powders.

In the nineteenth century, tooth powders with toothbrushes were popular in Britain. The majority of them were produced from scratch, utilizing materials such as chalk, crushed brick, and salt. Many proprietary tooth powders that were commercially advertised did more damage than benefit, according to an 1866 Home Encyclopedia.

Brushes were suggested to be used with a paste composed of hydrogen peroxide and baking soda before 1900. Pre-mixed toothpaste was originally sold in the nineteenth century, but it wasn’t until World War I they surpassed the popularity of tooth powder.

The American Dental Association (ADA) approved fluoride toothpaste created in the 1950s. Procter & Gamble began studies in this area in the early 1940s to create its first ADA-approved fluoride toothpaste. In 1950, Procter & Gamble formed a collaborative research development team with Indiana University, led by Joseph C. Muhler, to explore innovative fluoride toothpaste.

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