Black Friday is one of the most awaited days of the year for businesses and consumers alike. Retailers look forward to a surge in sales and consumers anticipate getting a good deal on the items they want or need.

Historically, Black Friday was the time period retailers “went into the black” or became profitable for the year. The day also marked the unofficial beginning of the Christmas shopping season. But this day has become less important for businesses and exciting to consumers in recent decades as early-bird deals and Cyber Monday has taken some of the spotlight.

But if you own a restaurant, retail shop, or grocery store, you can still drive significant sales by promoting a Black Friday event. In this post I’ll share marketing slogans, captions, and quotes you can use as a marketing asset. Stick around until the end of this post and I break down my best tips for promoting a Black Friday sale in 2022.

Black Friday Marketing Slogans


Consumers are looking for offline and online deals on Black Friday.

Let’s begin with some simple but effective Black Friday marketing slogans.

  • It’s that shopping time of the year!
  • It’s the shop craze day!
  • Fill your basket with artisan goods and get 25% off everything this Friday.
  • Get them all on Black Friday!
  • Enjoy every one of our red hot deals this Black Friday.
  • All discounts are valid through Sunday. Best weekend ever!
  • The feast for shopaholics.
  • Even Grandma will find a discounted cardigan she approves of at our sale.
  • Welcome to the Superbowl of shopping.
  • The savings elves are hard at work all weekend long.
  • Great deals await the entire family on Black Friday.
  • Be ready to rock and roll on Black Friday!
  • Shopping, concerts, games, and more on Black Friday!
  • The shopping season starts 3 days from now!
  • Black is good on Friday!
  • Wear your shopping face. Black Friday is coming.
  • Don’t take a Turkey induced nap just yet. You need to see these deals.
  • There’s really nothing Black about this Friday.
  • On Black Friday, everyone is equal.
  • The fight for the shoppiest this Black Friday.
  • Be shop-ready! Prepare for Black Friday.
  • This Friday will be your lucky day.
  • The best buys come on Friday.
  • Santa told us to save you money.
  • We are the reason why Black Fridays exist.
  • Every shopper’s favorite day is here.
  • Your ultimate destination this Black Friday!
  • Prepare your pockets. Ready your wallets. Black Friday is coming.
  • Be excited. Be very excited.
  • In our store, no one can hear you scream with joy this Black Friday.
  • Here your shopping loyalties lie.
  • Don’t miss out on the greatest Friday of the year!
  • A shopping spree that doesn’t hurt your bank account!
  • Friday just got better.
  • Stressed? De-stress this Black Friday!
  • All you want, all you need here this Black Friday!
  • Save your turkey first. Then save at our store second.

Black Friday Captions for Instagram

Make your Instagram photos come to life with these Black Friday captions.

  • It’s the day of the shopping stampede.
  • Cold but excited. Waiting since last night!
  • The countdown to Black Friday is so darned slow.
  • Can it be Black Friday, please?
  • We are turning this Friday into Fri-yay!
  • My new phone is waiting for me, and I must go.
  • Extreme Black Friday camping in front of the store!
  • I can feel my new laptop!
  • The shopping swarm goes larger!
  • Rushing to the mall this Black Friday is the best exercise ever.
  • The sight of the store this Black Friday is the most wonderful ever!
  • It’s rainbows in my favorite store this Black Friday!
  • Black is beautiful this Friday.

Related Reading: 352+ Retail Store Slogans and Taglines that Drive Sales 

  • I just hope it isn’t super crowded this Black Friday.
  • My girlfriend and I are ready to fight our way in this Black Friday.
  • Hopefully, this Black Friday won’t have any stampedes.
  •  So many shopaholics lining up today!
  • Look at that! I can see my LED TV!
  • Black Friday! Ready or not, here I come!
  • Suiting up for Black Friday!
  • There’s excitement in the air this Black Friday!
  • Setting up camp across the store! Can’t miss this Black Friday!
  • I can be on a cruise today. But I chose to be in front of the store.
  • This Black Friday, my game face is on!
  • I can’t wait to get my hands on that new video game console!
  • Preparing this Black Friday with a heavy dinner!
  • Pasta and steak seem to give me much-needed energy for Black Friday.
  • These are my savings this year! Can’t wait for Black Friday.
  • ATM’s full! Wow, this Black Friday is going to be a blast.
  • I’m so tempted to put a sleeping bag and an earth pad in front of the store!
  • Goodie! I’m third in line!
  • This is going to be my first Black Friday rush!
  • In the end, it’s just any other Friday. Not!

Black Friday Sale Messages

the pastry shop

Support a small business on Black Friday.

Use these messages in your marketing collateral, emails, and social media posts to let people know you’ve got a Black Friday sale worth looking at.

  • Race to the discount!
  • Ready, set, discount!
  • Be ready for the sale of the decade!
  • Friday’s sale is the best!
  • Spend less, get more this Black Friday!
  • It’s the sale you don’t want to miss.
  • It’s now or never. Take advantage of our Black Friday sale!
  • Where you can find hard-to-find stuff at a discount!
  • All you want at a fraction of the price!
  • The best discounts happen on Friday.
  • Rave discounts this Friday!
  • Check out our discounts this Black Friday!
  • Black Friday—the day when discounts come true.
  • Dream discounts are yours.
  • Choose: a Black Friday discount or your girlfriend?
  • Want that stereo for half the price? Visit us on Black Friday!
  • Shop and save on Black Friday.
  • Your shopping dreams will come true this Black Friday.
  • Loud and proud to give discounts.
  • Discounts ahoy!
  • Lo and behold, Black Friday discounts!
  • Take advantage of our awesome Black Friday discounts!
  • Begin your holiday season with discounts this Black Friday.
  • Price cuts and more this Black Friday.
  • Where are the discounts? They’re right here!
  • Price cuts galore!
  • The shopping fairy grants your wishes on Black Friday!
  • Black Friday-friendly prices are here!
  • Where will you be on Black Friday?
  • Black Friday is discount Friday.
  • Price cuts are prime cuts on Black Friday.
  • Black Friday means high prices are now overshadowed by discounts.

Funny Black Friday Slogans

Here are some ways to infuse humor with your marketing messages.

  • Today is the day your wallet goes free!
  • It’s not the stampede that’s dangerous. It’s when you can’t buy what you wanted.
  • It’s Black Friday or nothing.
  • Black is back!
  • Best Friday in the world!
  • This is the day that your savings say bye-bye!
  • Farewell, savings. Hello, happiness!
  • Empty wallets, happy hearts.
  • Beware the people. Fight for yourself.
  • Thank God, it’s Black Friday!
  • Black Friday becomes a camping trip.
  • Be ready for a black eye on Black Friday.
  • Black Friday. It’s not a black celebration.
  • Black Friday—it’s everybody’s weekend!
  • Be ready to empty your bank on Black Friday.
  • I don’t care if there’s a zombie apocalypse. I’m going to the store this Black Friday.
  • Black Friday apocalypse.
  • I’m very sure that Black Friday will still exist in the post-apocalyptic world.
  • Proud to be a black shopper this Black Friday!
  • Where should I go this Black Friday? Duh!
  • This Friday is different from the other Fridays. I wonder why.
  • Oh, you can kiss me on a Tuesday, Wednesday, and Thursday but never on a Black Friday.
  • Black Friday: the day the nation shopped.
  • I’ve never been a shopaholic. But I can’t resist Black Friday.
  • Black Friday—it’s irresistible.
  • Black Friday isn’t black for the shopaholic.
  • Can’t sleep. Excited about Black Friday!
  • Why Black Friday? Let me count my dollars.
  • Where the heck are you this Black Friday?
  • It’s not Black Friday if there’s no stampede.
  • The body crush, the shopping crush.
  • Shopping ahoy!

Black Friday Quotes


Taking advantage of sales.

Here are some of my favorite quotes about Black Friday.

You may have heard of Black Friday and Cyber Monday. There is another day you might want to know about: Giving Tuesday. The idea is pretty straight forward. On Tuesday, shoppers take a break from their gift-buying and donate what they can to charity. – Bill Gates

Because only in America, people trample others for sales exactly one day after being thankful for what they already have. – unknown 

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics in the media cycle. – Seth Godin

  • I need a big dose of shopping this Black Friday.
  • For shopaholics, Black Friday is the most important day of the year.
  • Be careful during Black Friday so you can attend Cyber Monday.
  • Who said money can’t buy happiness? That person hasn’t heard of Black Friday.
  • Black Friday is a perfect day for shopping.
  • Black Friday should be renamed into The Hunger Games.
  • Get lucky this Black Friday!
  • Have a wonderful Black Friday!
  • Be safe this Black Friday.
  • During Black Friday, people throw away the notions of safety and etiquette in preference to shopping.
  • On Black Friday, it’s okay to push and shove.
  • Watching crazy videos of Black Friday rushes is more entertaining than I thought.
  • People can be injured and crushed during Black Friday rushes.
  • Nah, I’ll stay at home this Black Friday.
  • Black Friday fever is indeed high!
  • Karens are high during Black Friday.
  • Black Friday Madness—it’s more fun than I thought!
  • Friday is for crazy shopping.
  • If you want a shopping adventure, go to a store during Black Friday.
  • Black Friday is for crazy shopping.
  • During Black Friday, work ethics are off.
  • It’s understandable to leave etiquette at home during Black Friday.
  • Lining up during Black Friday? You should probably be worried about your electric bill.
  • It’s none of my business, but what are you buying this Black Friday?
  • I hope you’re not getting that LCD TV on Black Friday. That’s mine!
  • I’m free, therefore I shop.
  • This is the land of the free—and shopping.
  • Welcome to Black Friday—the day when shopping can land you in the hospital.
  • It’s Black Friday! Let’s attack!
  • Why does everyone go wild on Black Friday?
  • Black Friday is the day of a shopping frenzy.
  • “Black Friday: the day people trample each other for sales exactly one day after being thankful for what they already have.” – unknown

Flash Sale Captions

  • Taking advantage of a flash sale is better than spending for a psychiatrist.
  • Keep calm and shop!
  • The sale you’ve been waiting for!
  • Take advantage of this one-in-a-million sale!
  • Get what you want at a fraction of the price.
  • Can’t get it the last few months? Wait for our flash sale tomorrow.
  • Wake me up when there’s a sale.
  • Flash sale! Yes, we mean hurry up!
  • Hurry! Our sale is only up to (indicate date)!
  • It’s sale time!
  • Discounts are coming to you!
  • Faster than the Flash!
  • It’s Super Discount!
  • The day of shoppers!
  • Shopaholics! This is the day you’ve been waiting for!
  • The price where your dream comes true!

Related Reading: 205+ Impactful Slogans about Saving Water That Make a Difference

  • The true price of your dreams!
  • Sale, sale come again today and tomorrow and any other day!
  • This is the sale of the century!
  • Come and visit our store today!
  • This is the day your wallet will smile.
  • (discount) off today!
  • What are you waiting for? Check out our flash sale today!
  • Bring out your wallets and buy happiness!
  • The sale lives on!
  • It’s a sale day!
  • The best day is a sale day!
  • The flash sale happens now!
  • Flash sale happening today until (date)!
  • Take your mom, wife, and girlfriend here today!
  • Stressed? Come to our sale!
  • Come and flash yourself!

Clearance Sale Captions

Even restaurants can take advantage of limited-time sales.

Make your inventory move with these clearance sale captions.

  • Happiness is when the price matches what you have in your wallet!
  • Hurry! We need to clear these items!
  • See anything you want? Buy them at a price you can afford.
  • It can’t get more affordable than this.
  • Get the (name of item) you want today!
  • Clearance! Right here, right now.
  • All clear!
  • Clear we must be! Visit us today!
  • The store must dispose of all these items.
  • Clear out, move out!
  • The clearance sale of the decade is here.
  • We need all things out! Come on in!
  • What you need is here!
  • Take advantage of our clearance sale before it’s too late.
  • Clash and clear!
  • The cash-friendly clearance sale is here.
  • It’s clear! You want these!
  • Finally, you can get what you want on our clearance sale!
  • Don’t waste an opportunity! Visit us now!
  • Clearance is the best time for shopaholics!
  • Shopaholics, rejoice for our clearance sale is here!
  • Discounts all over the place. What more could you ask for?
  • Everything you see must go!
  • Clearing is the best.
  • Our biggest and best clearance sale ever!
  • Stop by and help us clear out our stocks.
  • Inventory must say bye-bye!
  • Check out our massive inventory sale!
  • See and clear for yourself!
  • We’re inviting you to our clearance sale.
  • You don’t want to miss this clearance sale!
  • The sale bonanza!

Black Friday Taglines

Use these Black Friday taglines in your marketing collateral to announce the unofficial start of the holiday shopping season.

  • Treat yourself this Black Friday.
  • Black Friday is for you!
  • Your Black Friday destination is here.
  • Best Black Friday ever!
  • Come and visit us this Black Friday!
  • Black Friday is your day!
  • You deserve the best this Black Friday.
  • Brighten your Black Friday here!
  • Black Friday for the deserving ones.
  • Save your dollars this Black Friday.
  • When Black Friday strikes, be ready!
  • Prepare yourself this Black Friday!
  • Ready, steady, Black Friday!
  • No discrimination this Black Friday!

Related Reading: 250+ Fire Safety Slogans that Could Literally Save Lives 

  • Never mind the chaos. Think of the discount!
  • Black Friday has come a long way!
  • Let’s come in and enjoy Black Friday!
  • Electronics, gadgets, appliances, and more this Black Friday!
  • Black Friday jammin’!
  • Black Friday kaboom!
  • Celebrate a festive Black Friday in our shop!
  • Feel the Black Friday rush!
  • It’s the Black Friday mash!
  • Smashin’ shopping this Black Friday!
  • Treat or treats!
  • Wash up that turkey with a Black Friday shopping spree!
  • Your ultimate shopping spree this Friday!
  • Free yourself and shop this Black Friday!
  • The best Friday of the year is coming!
  • Let’s make this Black Friday extra special!
  • Black Friday is our specialty.

How did Black Friday Start?

Let’s turn Black Friday into flavor Friday!

The adjective “black” is linked the accounting term. In layman’s terms: If your business was in the black, it was a profitable enterprise. If you were in the red, you were losing money and didn’t have enough revenue to cover expenses.

During the early 1980s, merchants began to complain about the use of a negative term to refer to a very important shopping day of the year. They usually operate at a loss (go into the red) from January to November before making a profit surge the day after Thanksgiving and onwards during Christmas.

When sales were recorded in the ledger, accountants would use red ink to indicate negative amounts while black ink is used to show positive amounts. Using this application, Black Friday then began to refer to the period when businesses would no longer be “in the red.” The Philadelphia Inquirer then published this explanation on November 28, 1981.

At present, Black Friday is now regarded as the official start of the Christmas shopping season in the US.

Tips for Promoting a Black Friday Sale

Here are a few pointers for drawing people to your store on Black Friday.

  • Use an attractive slogan or tagline such as the ones above.
  • Announce your Black Friday sale a week or two prior to Black Friday. Maximize the announcement using your social media accounts.
  • Put the inventory you wish to get rid of in good view, which is your storefront. A sale announcement increases the likelihood of moving your inventory.
  • Use pop culture references to attract your audience and appeal to specific age groups.
  • Use multi-channel marketing to reach potential customers. You marketing mix should include email, social media, coupons, television advertising, radio, and direct mail. Don’t forget an attention grabbing offer as well to spur word of mouth.

Remember that on Black Friday you’ll have no shortage of offline and online retailer making claims for the biggest sales. Make sure you come up with an offer that stands out and promote those deals hard.

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