Family-owned businesses are the back bone of the United States economy. Most Main Street business and smaller service businesses like restaurants, food trucks, plumbers, farms, and salons are usually owned and operated by family members and in some cases passed down through the generations.

There are now a reported 5.5 million family businesses in the United States. Plus, according to the US Bureau of the Census, as reported by INC, 90% of American businesses are either family owned or controlled.

If your family business is interested in updating a marketing slogan, I’m here to help. So what are you waiting for? Let’s start revitalizing your brand now. Scroll down now to see more than 250 all-time best ideas for family business slogans and taglines!

Family Business Slogans

Family businesses often start around kitchen tables.

  • It runs in the family.
  • A family business for families.
  • The family business that you can trust.
  • From our family to yours.
  • The family business that cares.
  • We ensure no family is disappointed.
  • The family business that serves with love.
  • Family satisfaction is our guarantee.
  • Valuing families throughout the years.
  • Making every family happy.
  • Serving with love, one household at a time.
  • The family that does business together, stays together.
  • We care for customers just like family.
  • The family business that matters.
  • We keep our business ties stronger.
  • America’s most trusted family business.
  • A family run business.
  • You can trust our family to deliver quality service.
  • Families with process.
  • Because your family deserves the best.
  • We’ll treat you like family.
  • The best family business in town.
  • You can count on our family.
  • Our family business is a well-oiled machine.
  • Our customers are our extended kin.

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  • A family business for all homes.
  • Back to our family business.
  • With us, you are always welcome.
  • From our household to yours.
  • The business that every household can trust.
  • We take care of every family.
  • More family please.
  • The family business for the masses.
  • The family that likes to say yes.
  • The business that gives happiness.
  • Business first runs in the blood.
  • Because family is everything.
  • The family business that keeps going.
  • The business that runs with love.
  • All roads lead to our family business.
  • Taking care of every American family.
  • The business that makes you feel at home.
  • You can’t stop this family business.
  • The joy of working with the family.
  • Our family pours excellent customer service.
  • The reliable family business.
  • Serving runs deep in our blood.
  • The family business for today and tomorrow.
  • Shop and feel at home.
  • Designed for families.

Family Business Taglines

Get a tagline for small business.

  • The business for families.
  • You deserve a familial service.
  • Every customer is accepted here.
  • The family business for every family.
  • Serving families for generations to come.
  • A family service.
  • The business that cares like family.
  • Feel at home while shopping.
  • We cater with love.
  • Sharing a familial bond with everyone.
  • The best family business in the community.
  • Truly family.
  • We serve as a family.
  • A family-owned business.
  • Business just runs in the blood.
  • Our business is deeply rooted in our veins.
  • Where every member does their part.
  • The store that’s fun for the whole family.
  • Our family time is conducting business.
  • A business that’s built to last.
  • You’re welcome here.
  • We welcome every customer just like family.
  • Our family takes business seriously.
  • The family business for your household.
  • Your family’s satisfaction is our family’s guarantee.
  • We live to serve families.
  • As a family, we understand your needs.
  • Let us take care of you.
  • The only business that serves with love.
  • Built by a family for families.
  • For a family community.
  • The family-centered business.
  • A family experience.
  • From one family to another.
  • Our family’s business is open to serve you.
  • Nothing beats our business.
  • The trusted family business.
  • We ensure a quality service.
  • The only business that treats you like family.
  • Taking care of every household.
  • Because your family deserves the best.
  • A family that takes care of transactions.
  • Think family.
  • Our family upholds professionalism.
  • Let our family treat you like kin.
  • Always here for you.
  • The family that does everything together.
  • Your family needs matter to us.
  • Taking care of American families.
  • We’re all about the family business.

Slogans that Express Trust in a Family Business

Rally together as a family.

  • Trust in our family’s business.
  • Trust is our business.
  • Providing trustworthy services for every family.
  • The most reliable family business in America.
  • Our family business provides love and trust.
  • Reliability is our family’s trade.
  • We offer reliability and stability.
  • A family business that provides trust.
  • You can be confident in our services.
  • Have faith in our family business.
  • Trust us and we’ll take care of you.
  • Our family business won’t let you down.
  • The most reliable family business in the world!
  • Reliable services just ooze off our business.
  • Let us show you a trustworthy service.
  • We’re committed to offering reliability.
  • You can count on our family to deliver.
  • Quality assistance is our guarantee.

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  • We’re certain you’ll love us.
  • Providing you excellence.
  • We’re committed to helping your family.
  • Quality services you can trust.
  • Our reliability sets us apart.
  • Trust us to provide you the best.
  • The family business is trusted by every family unit.
  • We believe in our services so you can, too.
  • Nothing beats our trustworthiness.
  • Gain confidence after the first purchase.
  • Trusted by every member of the community.
  • We won’t break your trust.
  • We promise we won’t let you down.
  • Quality service from one family to another.
  • The family business that runs on trust.
  • We’re confident in our services.
  • Serving families through trust and excellence.
  • We work hard to gain your trust.
  • Proving our reliability for generations to come.
  • Our family is built on trust, so is our business.
  • The ol’ reliable family business.
  • Your trust propels us to serve with excellence.
  • We’re the best. Ask anyone in town.
  • Trust us like we’re family.
  • We guarantee you’ll be happy.
  • When it comes to reliability, no business comes close.
  • One transaction is all it takes.
  • We assure excellent services at affordable prices.
  • A household name.
  • The family business every home can rely on.
  • Building trust one family at a time.
  • Trust us, you won’t be disappointed.

Family Owned Business Taglines

Family business can grow into big business.

  • A family business – loud and proud!
  • Family-owned means more love.
  • Nothing beats a family business.
  • Our bond makes us serve you better.
  • A service like no other.
  • A family business that’s built for you.
  • We take care of our own.
  • There’s not a business quite like ours.
  • From our family with love.
  • Our family caters to your needs.

Family Motto Ideas

General stores are often family-run businesses

General stores are often family-run businesses

  • Don’t worry, be happy.
  • Always there to always care.
  • Love, honesty, and trust.
  • We show strength through our thoughtful words.
  • Be the good you want to see in the world.
  • We won’t succeed without trying our best.
  • You are stronger than you seem, braver than you believe, and smarter than you think.
  • We’re always better together.
  • Be helpful, be honest, be happy.
  • Be braver today then you were yesterday.
  • Work hard, play harder.
  • Be thankful every day.
  • Learning and growing everyday.
  • Choice, not chance, determines your destiny.
  • Have courage and be kind.
  • Love is the main ingredient.
  • Families share, families care.
  • Nourish your body, soul, and relationships.
  • Courage is the commitment to begin, even when there is no guarantee of success.
  • Do the right thing, even when no one is looking.
  • Enjoy, don’t destroy.
  • Respect everyone’s perspective.
  • Strive to show kindness.
  • Always loving and supporting each other no matter what.
  • Broken crayons still color.
  • See the good in everyone.
  • Never let success get to your head. Never let failure get to your heart.
  • Learn. Enjoy. Serve. Respect.
  • Looking to the future.
  • The greatest weariness comes from work not done.
  • Drawing from our past as we strive towards our future.
  • Our children: We give them roots so they can take flight.
  • The things that hold you down will help you soar.
  • Do it. Do it right. Do it right now.
  • Family always comes first.
  • No one gets left behind.
  • Rooted and grounded in love.
  • Sometimes the right path is not the easiest one.
  • It’s a family affair.
  • Family is forever.
  • United we stand.
  • We never forget each other.
  • Pushing each other to be our very best selves.
  • Stand up for what’s right, even if you stand alone.
  • Family time is irreplaceable.
  • Make the most of every moment.
  • You only fail when you stop trying.
  • Honor creativity and explore personal goals.
  • Pursue your passion.
  • Every day may not be good, but there is good in every day.

Family Business Quotes

Small farms are often family owned and operated.

  • “When we took over, we made a pact that we wouldn’t argue about little things. We get along because the business is more important than who’s right and who’s wrong.” – Judith Lowry
  • “My kids – even though it’s a family business – they don’t even know what day or time ‘Survivor’ is even on. They just know it’s on Tivo.” – Mark Burnett
  • “What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone’s ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.” – Ashwin Sanghi

“I believe that the tradition that follows a family through eight generations is extremely powerful, quite tangible and very relevant. The secret is to not let your tradition unreasonably burden you.” – John Lyman III

  • “My father is actually a quarry man – he deals in stone. He also at one point had a lot of sheep, he owned a sheep farm, but primarily the family business was in stone.” – P.J. Harvey
  • “I grew up in a family business… that really has provided the core of my belief in American small business, and in America’s ability to grow and operate important businesses that can compete and be successful.” – Karen Mills
  • “I could have been born into any family. I was fortunate that I was born to an artist as extraordinary as Picasso, and Picasso turned out to be the family business.” – Claude Picasso
  • “What has been really helpful for us is going back and remembering and honoring our family history as well as our loved ones, focusing as a family on our common interests and causes. I think that’s really helped to develop a family glue.” – Heidi Vermeer-Quist
  • “I don’t like the word ‘dynasty,’ but that’s what it is. It’s not just a business. There’s a lot going on in the background.” – Jake Dyson

“Tradition is like a bow. The more we stretch the bowstring, the farther we can throw the arrows of modernity and innovation.” – Giovanni Ferrero

  • “In our family business, the Edelman children must earn their way – there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.” – Richard Edelman
  • “A lot of family members worked in the joint commodities family business. It was a classic case of capitalism at work and socialism at home.” – Uday Kotak
  • “Gymnastics, especially in my family, is more than a sport. It’s our life, it’s our careers, it’s our family business.” – Nastia Liukin
  • “My own aunt was Merle Oberon, so movie stardom was not a faraway mystery to me as a child: it was part of the family business.” – Michael Korda
  • “You have to respect your parents. They are giving you an at-bat. If you’re an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party… My dad and I pulled it off because we really respect each other.” – Gary Vaynerchuk

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  • “When I was 18, and when I entered my family business, I soon realised that it wasn’t as easy as I thought. I had to deal with people of my father’s generation. Building trust was key to doing business.” – Binod Chaudhary
  • “People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or mom.” – Gary Vaynerchuk
  • “All my kids have worked in the family business. I’ve been successful at that. My family knows how to work. We all started working very young.” – Alex Spanos

“Sometimes film is just the family business. Some families are generations of carpenters or farmers, or they make clothes, or they’re all lawyers. I’m in the family business.” – Danny Huston

  • “Behind the success of every small business, there is a family.” – Unknown
  • “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford
  • “Sometimes it feels like today, we are all just thinking of numbers and spreadsheets. At times, we forget that instinct is just as important.” – Alberto Pirelli
  • “Family businesses are stronger because of the complementary skills of the members.” – Bernard Kliska
  • “Starting a business with brother either ends business or ends brotherhood.” – Amit Kalantri
  • “The death tax robs parents of the opportunity to pass something along to their children and it is responsible for destroying a lot of family owned businesses.” – Mac Thornberry
  • “The family serves the business. Neither will do well if the business is run to serve the family.” – Peter Drucker
  • “I grew up in Alsace – in Strasbourg, by the canal; the family business was coal handling. It was still in the days when three generations would live under the same roof. There were 15 people for lunch, 20 for dinner.” – Jean-Georges Vongerichten
  • “My dad’s a photographer. So I suppose he named me Ansel just in case I would take over the family business. I guess I failed him.” – Ansel Elgort

“When our family business separation was implemented, as the eldest member of the family, I had taken the entire burden of the debts. I believe, it was my mistake to have told myself that, ‘Subhash, you can earn and repay the creditors.’” – Subhash Chandra

  • “I went into the family business. To me, it was the norm and not the exception.” – Tyne Daly
  • “I always saw myself working for the family business.” – Stephanie McMahon
  • “I come from a family of professional dog showers, one step above carnies, but I didn’t want to join the family business.” – Rebel Wilson
  • “I have worked extraordinarily hard for decades to ensure the success of our family business for all of the Middleton family.” – John S. Middleston
  • “Coming from an Italian family, my parents had supermarkets and they said I had to take over as any son should take over the family business – I copped a lot of flak when I said ‘no.’” – Adriano Zumbo
  • “This is a family owned and operated business with a real dynamic team and vision.” – Sherry Azzarella
  • “I had the human rights life, and I had the family business life.” – Sanjay Rawal
  • “I never intended to go into the family business. I’ve always been drawn to wanting to do something else at some time in my life.” – Christie Hefner

“I run the family business now, but at one time, we all worked for the company. Growing up, we thought it was normal for there to be typewriters and adding machines on the dining room table. We just grew up with it.” – Mark Magie

  • “In a family business, family cohesion is the most important indicator of success.” – Ana Maria Matallana Boggio
  • “In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business.” – Carlos Alvarez
  • “You have family-owned businesses that have been around for over 500 years. You cannot name a corporation that survives in fact even a few decades.” – Nassim Nicholas Taleb

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