Don’t choose the name of your bakery before reading this post. There are plenty of would-be bakery owners routinely making these three mistakes when coming up with the business name. Don’t let this happen to you!

In addition to calling out these critical mistakes, we outline an expansive list of bakery names you can use for inspiration. Use any of these names or adjust the idea to make it 100% your own. Ready to finally bake up your own unique brand? Let’s do this!

Table of Contents:

Preparation

Before you start writing down a list of possible bakery names, you’ll want to create a safe space for recording ideas. This safe place could be inside of a cheap notepad or online with Google Docs.

The important thing is that you have a spot to brainstorm ideas, put them in one place where you so you’ll remember and and be able to evaluate later. Don’t stress about the names added to the brainstorm list. Add the names that come to you, document them and you can come back to them later.

It’s important to take this document with you for the next few days, weeks, or as long as it takes to identify a winner. More often than not, you’ll come up with the best names while you’re doing something else… like exercising or baking a cake for example. When you get that brilliant idea, make sure you’ve got a way to remember it.

After you’ve got a list of about 50 names, go back and review. At this point you can underline the names that might work. Cross out the ones that you don’t like at all. Keep going through this process until finding something that resonates with you and reflects your vision for the brand.

Mistakes to Avoid

If you’re planning stages of a bakery startup, tune-in to this podcast we did with Jennifer Jacobs of the Wandering Whisk Bakeshop in Florida. In this discussion, Jennifer outlines her path starting out as a tiny home-based business and eventually growing into a retail location after building her brand locally. This is must listen information for anyone thinking about starting a bakery.

Baking up a business name.

When it comes to name selection, here are some common pitfalls to avoid:

  • Don’t let picking the perfect bakery name hold you back from getting started. The most important things you can do for your business in the early days is to build momentum. While you’re figuring out your name, you can make those first sales of cookies or cakes to friends and family members. You can work on perfecting your recipes. Don’t let this step paralyze or slow you down!
  • Don’t invest 6 or 7 figures behind an idea you haven’t tested in the market. Do you want to know one of the biggest tips from successful bakery owners? These business veterans recommend building a successful home-based bakery before taking on serious debt to fund the idea. Make sure you’ve got a proven winner before spending all the dough.
  • You can’t be a master of everything. Find a baking niche and style no one else can replicate is essential for success. Maybe unforgettable custom wedding cakes is your passion? Perhaps it’s small batch cookies? Maybe it’s cupcakes? Focus on the products you’re great at baking and love to make.

Now that we’ve got the common mistakes out of the way, here are some approaches you can use to come up with a memorable name.

Use Your Name

There’s nothing wrong with mixing your given name into the title of your business. In fact, it’s an easy way to connect with customers since they will associate you making the cookies and not some faceless corporate entity.

  • Carol’s Cookies
  • Carl’s Cookie Shop
  • Ben’s Baked Goods
  • Jose’s Bolillos
  • Jessica’s Take and Bakery
  • Cathy’s Cupcakes
  • Cindy’s Brownies
  • Grandma’s Old-Fashioned Cakes
  • Sally’s Honey Muffins
  • Betty’s Bake Sale
  • Dave’s Custard
  • Larry’s Butterfinger Bites
  • Penny’s Cake Pops
  • Brett’s Confetti Cakes
  • Frank’s Fruit Bars
  • Molly’s Hand Mixed Fruit Cake
  • Pete’s Cookie Cups
  • Mamma Jan’s Italian Cookies
  • Jen’s Batter
  • Patrick’s Artisan Pie
  • Luke’s Pretzel Factory
  • Gary’s Cinnamon Buns
  • Ally’s Apple Pies
  • Mo’s Monster Cookies
  • Luna’s Lemon Bars
  • Stanley’s Sugar Cookie Jar

As you can see, there are plenty of opportunities to incorporate your name with an artisan baking brand. These examples are perfect for small producers that run part-time cottage food businesses.

Baking Equipment and Ingredients

Your favorite piece of baking equipment or favorite ingredient is another proven approach to naming a business like this. See if any one of these suggestions could work.

I don’t care what you call this. I would eat it.
  • The Epic Mixing Bowl
  • My Mixing Cup
  • The Cookie Rack
  • The Dough Pan
  • Our Cake Oven
  • The Warm Bread Pan
  • The Delicious Baking Rack
  • Straight Out of the Muffin Pan
  • Up North Pizza Pan
  • Down South Cake Pan
  • The Big Spoon
  • Two Cups of Flour
  • A Pinch of Sugar and a Dash of Egg
  • Batter Late Than Never
  • The Rolling Pin
  • The Oak Spoon
  • The Stunning Spatula
  • The Old Measuring Cup
  • The Dynamic Dredge
  • Three Measuring Cups
  • The Pretty Pastry Bag
  • The Detail Measuring Spoon
  • The Baker’s Scoop
  • Singing with my Sifter
  • Rock and Rolling Pins

Define Your Specialty

Another simple approach to differentiating your brand is to call out the specific product or ingredient that makes you special. If you create custom cakes, include that in your name.

  • Carla’s Custom Cakes
  • Wedded Bliss Custom Bakeshop
  • Captain’s Cupcakes
  • The Chocolate Chunk
  • Small-Batch Baking Company
  • The Organic Baker
  • Unleavened Bakery
  • The Birthday Bake
  • Rolling Bake Sale
  • High on Rye Bread
  • The Cupcake Table
  • Our Cookie Collective
  • PHD in Baking
  • You’ll Moan for Our Scones
  • The Delightful Danish
  • Red Velvet Cake Emporium
  • Recollection Confection
  • Betty the Bakester
  • Fantastic Frostings
  • Knead and Rolls
  • Elite Icing
  • Luxury Long John’s
  • Jumping Jelly Donuts
  • Cranked Up Custards
  • Lovely Layer Cakes

Don’t worry about being too narrow with your name. Offering a product you’re known for and specialize in will actually help you grow a reputation and customer base. Don’t fall into the trap of feeling like you need to be everything to everyone in order to drum up enough business.

Regional Ideas

Another tried and true approach is to name generation is to include a geographic region, like a city or country. These regional names also help customers understand the style of baked goods you specialize in.

Making buttercream dreams come true.

One regional reference often incorporated in a bakery name is France where these goods are extremely popular and high quality. French bakeries are common place in every metro area of the United States.

Related Reading: How a Culinary Grad Built a $26k/Month Pastry Shop

But you don’t need to limit yourself to geographies abroad. Incorporating a locally known place from your hometown can be just as effective. Here are a few ideas using this concept:

  • Ticket to France Bakery
  • Le Gourmet Bakery
  • The Daily Baguette
  • California Cupcakes
  • Boston Cookie Company
  • Minneapolis Scone Co.
  • The Iowa Breadbasket
  • St. Paul Batter Bakehouse
  • Baking in Burnsville
  • Freemont Frosting
  • Pittsburgh Pastry Shop
  • San Diego Breadstick Makers
  • Colorado Yeast Co.
  • Early Morning NYC Bakery
  • Baking Before Dawn in Miami
  • The Seattle Loaf
  • The West Washington Bread Slice
  • Montana Baking Oven
  • North Dakota Mill Makers
  • A Slice of Minnesota
  • Early to Rise in Nebraska Bakery
  • Northern Roots Bakery
  • Southern Charm Baked Goods
  • Big Lake Cupcakes
  • Native Lands Fry Bread

We hope this guide has provided inspiration on your search for a name. Remember to enjoy the process of coming up with your baking brand and building your business. If you enjoy the journey and the process of baking, customers pick up on your passion.

To learn more about growing a food startup, check out How I Started a $75k/Month Vegan Cookie Business with My Mom.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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