Eric Silverstein, founder of Austin’s The Peached Tortilla is releasing a cookbook / memoir titled The Peached Tortilla: Modern Asian Comfort Food From Tokyo to Texas. The cookbook will be available in May, 2019 through Barnes & Noble and of course Amazon.com and features a staggering 100 recipes.
For the reader’s unfamiliar with The Peached Tortilla and founder Eric Silverstein here’s a quick recap. Eric left a promising career as a lawyer to start The Peached Tortilla in 2010 with a rented food truck. Fast forward nearly a decade and the brand has grown from a single mobile food unit to one of the most recognized food brands in Austin.
While developing recipes, taking food photos, and writing content for a book like is an enormous undertaking by itself, even more impressive is that Eric wrote the book while continuing to manage his multi-restaurant and food truck business. An impressive feat in time management!
Although Eric’s progression seems swift from afar, he’s the first to tell you The Peached Tortilla is not an overnight success story. Success was anything but guaranteed at numerous stages of the business.
There’s a little something for everyone in today’s episode of Food Empire Pro. Eric digs into the process he took to create the new cookbook, how to manage a growing family while running a business. Click play for the full interview.
Win a Copy of The Peached Tortilla’s New Book
To celebrate the new book we will be giving away 20 copies of the book to our readers and listeners. All you need to do is share this post on Facebook for a chance to enter.
We’ll even give you a bonus entry if you share your favorite food to eat at The Peached Tortilla (if you happen to be in the Austin area) or just tell us why you’re personally excited to read the cookbook. We’ll be selecting winners with the best and most creative responses!