jennifer lewis

Jennifer Lewis started her first food business while studying for her MBA. Today, Lewis helps guide other food entrepreneurs startups through her website, books, and workshops. In today’s main course of the Food Truck Empire podcast, Lewis shares four specific tactics you can implement immediately with your business to increase revenue and grow. We also cover some of the trends in the trends in mobile food and the Best Food Trucks in America for 2014 in today’s episode.


Quote from the Show

Work on something you’re really excited about. You may not know if it’s going to make money or not, but just take the time to explore the idea.Jennifer Lewis on having a “hackathon” for your food business. 

What You’ll Learn

  • How and why to have a hackathon for your business. It’s a great way to brainstorm new revenue streams for your business and force yourself to get out of the day-to-day operations of a food business.
  • How to ask for better terms from suppliers and other business partners. Most people don’t take the first step to ask for better terms because they think it’s set in stone. It is not. There are a variety of tactics you can use for better terms: ask to pay early for price breaks, ask about discounts for buying in bulk, and never ever accept the first offer.
  • Why you need an impactful business story.
  • Creative ways to charge more and increase margins of your business without making these changes obvious to customers.
  • The back story to Jennifer Lewis’ entrepreneurial journey


Mentioned During the Show – This is where Jennifer Lewis blogs about building a food startup. Lewis also has a special section dedicated to running a food truck business. Learn more about her book Starting a Part-Time Food Business available on

ROAM! – See Jennifer Lewis live at the ROAM! Mobile Food Conference in San Antonia, TX, on November 8th & 9th.

Best Food Trucks of 2014 – America’s Best Food Trucks for 2014 per This article hits on the recent evolution of successful food truck entrepreneurs parlaying their success into other related food ventures including restaurant space like @BigGayIceCream or other related food products. Top three food trucks this year: @KogiBBQ, @VeganLunchTruck, @LobsterTruckNY


Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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