Sizzler Menu Prices & Why So Many Locations Closed (2023)

The restaurant industry is subject to ever-shifting trends and evolving consumer preferences. The Sizzler has experienced its fair share of challenges with changing dining preferences. Notably recognized for its all-you-can-eat salad bar and flame-grilled steaks, Sizzler once boasted a widespread presence across the United States. However, recent years have witnessed a wave of closures that have prompted many to question the reasons behind the decline.

In this post, I’m sharing the updated menu prices at Sizzler in 2023. I also discuss the reasons so many locations have closed in recent years along with a turnaround plan with the goal of invigorating the restaurant chain once again.

Steak Combos

Hand-Cut Steaks

Family Meals for 4

Savory Seafood

Ribs & Chicken

Smaller Plates

Hand-Crafted Burgers

Soups & Salad Bar

Sides & Add-Ons

Desserts

Beverages

What does the Salad Bar Include at Sizzler?

Sizzler’s salad bar is often considered one of the main attractions offering a wide array of fresh ingredients that allow customers to create their own customized salads. Here’s what you can expect at the salad bar at Sizzler.

1. Lettuces and Greens. Various types of lettuce such as iceberg, romaine, mixed greens, and spinach form the base of the salad. These provide a variety of textures and flavors.

2. Fresh Vegetables. A diverse selection of fresh vegetables is usually available, including tomatoes, cucumbers, bell peppers, carrots, red onions, broccoli, cauliflower, and more. These vegetables add color, crunch, and nutritional value to the salads.

3. Protein Additions. Sizzler often provides protein options like grilled chicken, shrimp, bacon bits, ham, and even hard-boiled eggs. These choices allow customers to add a protein element to their salads for added flavor and satiety.

4. Cheeses. You might find a range of cheeses like cheddar, mozzarella, and parmesan. Cheese adds creaminess and a salty note to the salads.

5. Croutons and Nuts. Croutons, sunflower seeds, almonds, and other nuts might be available as toppings, contributing to the texture and flavor variety.

Sizzler menu poster.

6. Dressings. Sizzler typically offers a selection of salad dressings, both classic and more unique options. These can include ranch, Caesar, balsamic vinaigrette, blue cheese, Italian, honey mustard, and more. Dressings allow customers to customize the taste of their salads.

7. Breads and Rolls. In addition to the fresh ingredients, some Sizzler locations might provide bread rolls or other types of bread on the salad bar.

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8. Soup. While not always a part of the salad bar, some Sizzler locations might include a soup station nearby. This allows customers to complement their salads with a hot bowl of soup.

9. Fruits. Depending on the location and season, you might find fresh fruits like strawberries, pineapple, and grapes to add a sweet and refreshing element to your salad.

Sizzler’s salad bar is often designed to offer a healthy and totally customizable meal option. Customers can choose the ingredients they want.

Why Have So Many Sizzler Locations Closed?

The Sizzler is a global brand.

According to the official Sizzler website there are more than 60 locations still operating in the United States. Most of these locations are on the West Coast and specifically California. Of course this is a big decline from the chains 270+ units during the restaurants hay days.

The closure of numerous Sizzler locations in recent years can be attributed to a combination of factors that have reshaped the restaurant industry landscape. One significant factor is the changing consumer preferences and dining habits. In an era where people are increasingly seeking healthier and more diverse dining options, Sizzler’s traditional all-you-can-eat buffet model and focus on steak and potatoes are not as appealing of an offering when the chain first opened. As consumers prioritize fresher ingredients, customizable menus, and international flavors, Sizzler’s offerings might appear limited and outdated to younger generations.

But Sizzler has taken some lumps that go beyond change consumer tastes. The pandemic forced Sizzler USA to temporarily close its restaurants’ dining rooms, which had a significant impact on their revenue. The company filed for Chapter 11 bankruptcy due to the economic consequences of Covid-19.

While the chain was already on the decline prior to the health crisis, the long-term indoor dining closures and the refusal of some landlords to provide rent relief, the company used the bankruptcy process to reduce its debt and renegotiate its leases.

In the case of a Sizzler location in Nampa ID, the cost of operating became “unsustainable” leading to its closure. The local co-owner mentioned that business conditions for many restaurants are extremely challenging, and they had to make a difficult decision based on economics.

Is Sizzler Making a Comeback? Could the chain ever return to growth? 

The management of Sizzler has an updated marketing strategy and approach they believe will bring back diners to their restaurants and help the chain return to growth. It’s too early to tell if this plan will work, but I haven’t seen any new units opening since the release in early 2023.

Remember that catchy jingle from the 1980s that had us humming along? “Sizzler is the one that brings us choices!” I don’t and I’m in but 40s, but the chain is bringing it back anyway. Sizzler is reaching deep into its marketing assets in an attempt to woo both its loyal diners and the next generation Sizzler fanatics.

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TikTok-ing and Instagram-ing Their Way to the Younger Diners: Move over Instagram food snaps, because Sizzler is now serving hot content on TikTok. They’re shaking things up and reaching out to the younger foodies, making sure they get a taste of what Sizzler has to offer. This is all in an effort to reach younger and more multicultural audiences.

Classic Yet Contemporary Menu Items: At its heart, Sizzler remains that family-friendly steakhouse. But now, they’re adding a sprinkle of modernity. Imagine your classic burger, but with a twist of avocado and sriracha mayo. That’s the new Sizzler: rooted in tradition but with a touch of more modern flavors.

By concentrating on improving its core offerings, enhancing customer satisfaction, and selecting prime locations for its new outlets, Sizzler is positioning itself to regain its status as a prominent player in the casual dining scene. As the restaurant industry continues to evolve, Sizzler’s revival story will no doubt continue to capture our attention.

How many locations does Sizzler have? Where are they located by state?

Got questions? Ask Sizzler.

As 2023, Sizzler operates more than 60 locations in the United States. These locations are spread across 7 states and territories with the highest concentration of Sizzler restaurants located in California. Here is a breakdown of the information regarding Sizzler’s locations in the US:

States and Territories with Sizzler Locations:
Sizzler operates in 7 states and territories within the United States. The states and territories with Sizzler locations are:

1. California – 52 locations (65% of total)
2. Puerto Rico – 11 locations (14% of total)
3. Utah – 6 locations (8% of total)
4. Oregon – 4 locations (5% of total)
5. Idaho – 4 locations (5% of total)
6. Arizona – 2 locations (2% of total)
7. New Mexico – 1 location (1% of total)

Cities with the Most Sizzler Locations:
The cities with the most number of Sizzler locations in the United States are:

1. San Juan, Puerto Rico – 4 locations
2. Los Angeles, California – 3 locations
3. Sacramento, California – 2 locations
4. Fountain Valley, California – 2 locations
5. Bakersfield, California – 2 locations
6. Bellflower, California – 1 location
7. Yuba City, California – 1 location
8. Grants Pass, Oregon – 1 location
9. Twin Falls, Idaho – 1 location
10. Fajardo, Puerto Rico – 1 location

Is Sizzler still in business in Australia?

Is the Sizzler still operating in Australia?

As of November 2020, Collins Foods, the company that operated Sizzler restaurants in Australia, made the difficult decision to close down all of its remaining Sizzler outlets in the country. This marked a significant shift in the fate of the brand, reflecting the challenges posed by the COVID-19 pandemic.

While Collins Foods had begun shutting down a number of Sizzler restaurants in Australia even before the pandemic, the impact of the global health crisis proved to be the final blow for the brand’s presence in the country. The closure was not only a response to financial constraints but also a recognition of the evolving dining landscape and changing consumer behaviors that the pandemic had accelerated.

In contrast to its Australian operations, Collins Foods’ Sizzler venture in Asia displayed a notably different trajectory. Despite the setbacks experienced in Australia, Sizzler operations in Asia, particularly in countries like China, continued to flourish. The company’s ambitious expansion plans in the Asian market highlighted its confidence in the enduring appeal of the Sizzler brand and its potential to resonate with diverse palates and cultures. This strategic focus on the Asian market showcases Collins Foods’ adaptability and responsiveness to regional variations in business conditions and consumer preferences.

Despite the closure of its Australian outlets, Collins Foods didn’t completely relinquish its ties to the Sizzler brand. While the company closed down its company-owned restaurants in Australia, it retained its licensing agreements for Sizzler in other regions, specifically in Thailand and Japan.

This decision exemplifies the company’s willingness to explore alternative avenues for the brand’s success, acknowledging that its potential might be better harnessed in specific international markets.

By maintaining the licensing rights for Sizzler in selected countries, Collins Foods showcases its commitment to keeping the Sizzler brand alive, albeit in a more tailored and strategic manner that aligns with the unique dynamics of different markets.

What Senior Discounts are available at the Sizzler?

The Sizzler loves seniors.

Sizzler understands the importance of catering to the diverse needs of its customer base. In this spirit, Sizzler offers senior citizens the opportunity to enjoy their meals at discounted prices. Seniors can take advantage of discounts of up to 15% off their meals allowing them to enjoy their favorite dishes without putting a strain on their wallets. This discount is part of Sizzler’s commitment to providing value and excellent dining experiences to people of all ages.

How to Access the Sizzler Senior Discount

1. Verification Process. To access the Sizzler senior discount, individuals need to verify their eligibility as senior citizens. While the exact age requirement may vary from location to location, the standard senior age for these discounts is usually 60 or 65 years old. This verification step is crucial to ensure that the discounts are directed to those who genuinely qualify for them.

2. Claiming the Discount. Once a senior’s eligibility is confirmed, they can enjoy the exclusive senior discount of up to 15% off their meals. This discount is applied to the total bill, making dining out at Sizzler an affordable and enjoyable experience for seniors.

Key Points to Note

• Discount Variation by Location – It’s important to note that the availability and extent of the senior discount might vary from one Sizzler location to another. While some locations might offer a fixed percentage discount, others could provide specially priced menus catering to seniors. Therefore, seniors should inquire about the specific discount structure at their local Sizzler branch.
• Proper ID Requirement – Sizzler requires customers to provide proper identification to verify their senior status. This could be in the form of a government-issued ID or any other official document that confirms the customer’s age. The ID requirement ensures that only eligible seniors benefit from the discount, maintaining fairness and consistency.
• Participation Conditions – It’s important to understand that not all Sizzler locations might participate in the senior discount program. Seniors should check with their local restaurant to confirm whether the discount is applicable at that specific location. This way, seniors can avoid any disappointment or confusion when they visit a Sizzler restaurant.
• Discounted Menu Options – Some Sizzler locations might provide a dedicated menu with specially priced items for seniors. This approach allows seniors to enjoy a range of dishes at reduced prices. These menus are often designed to cater to the dietary preferences and portion sizes that are commonly preferred by senior customers.

Sizzler’s commitment to offering senior discounts of up to 15% off exemplifies its dedication to providing value and exceptional dining experiences to patrons of all ages. Seniors looking to enjoy a delicious meal in a comfortable and friendly atmosphere can take advantage of these discounts by verifying their eligibility before visiting their local Sizzler restaurant.