Thinking Big with Eric Silverstein of The Peached Tortilla | FTE Episode 009

Eric Silverstein, founder of The Peached Tortilla food truck in Austin, Texas, describes his transition working as a litigator to owning a food truck as brief… straight into the frying pan so to speak. Here’s what the transformation was like in his own words:

I gave my notice (to a job) and three weeks later I drove down to Austin with my girlfriend and set up shop. I knew nobody in Austin. I knew nothing about food trucks. I knew nothing about the food truck industry. I didn’t know where I was going. I mean, it was pretty raw.

Fortunately, Silverstein is a very fast learner, operating one of the most recognizable food trucks in the Austin area. His truck has developed a loyal customer base in addition to acquiring numerous awards like Food Truck of the Year and Best New Food Trailer in Austin.

In episode #009, Silverstein shares his advice for getting started and stresses the importance of “thinking big” when you launch a truck. More often than not it’s not good enough to start something as a hobby or in your spare time and still achieve success. Also, Silverstein looks back and reflects on leaner times and the first few months of operating his business.

What You’ll Learn in this Episode:

  • Why not knowing exactly what you’re in for might be the best way to start a business.
  • Why “thinking big” is essential component of launching a food truck
  • Why you should never treat a food truck business as a hobby
  • How to find new parking locations without contacts and why you should keep 2-3 prospects in your back pocket at all times.

Mentions During the Show

ThePeachedTortilla.com – This is the official website of The Peached Tortilla brand. View images of mouth-watering tacos, read the full menu, and learn more about Eric Silverstein.

@peachedtortilla – Stay on top of latest news and location of the Peached Tortilla food truck by following them on Twitter.

Eater Awards for Austin – Story from Eater.com where The Peached Tortilla was named Food Truck of the Year for Austin in 2011.

2012 Austin Food Blogger Favorites – Local bloggers the Austin Food Bloggers Alliance voted The Peached Tortilla as the Best New Food Trailer in 2012.

On Tap Next Week

We publish a new episode each Friday morning. Next week, we’ll be speaking with an owner that converted a FedEx truck into a food truck and talk about how you can go about duplicating the process.

If you haven’t already, leave a comment on our iTunes page. See you next week!

About Support Staff

Brett Lindenberg is the founder of Food Truck Empire and Food Empire Pro. Brett's mission is help to entrepreneurs start and grow profitable food businesses. Since 2014, Brett has interviewed over 100 entrepreneurs on the Food Empire Pro podcast and written hundreds of blog posts on all aspects of food business. Brett has been quoted in media outlets like Entrepreneur Magazine, CNBC, and The Washington Post.

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