Greg Gless joined Roaming Hunger back in its early days when it was essentially an aggregator of food truck locations in the Los Angeles area. Since those humble beginnings the business has helped literally thousands of entrepreneurs get their businesses off the ground through consulting and continues to connect owners with catering opportunities and exposure.
In today’s interview you’ll receive actionable tips on booking more catering gigs in 2014 and some of the recent trends in the mobile food industry. Also, FoodTruckEmpire.com is also looking for a new crowd funding project to support for the month of December. All this and more in this week’s episode of the FoodTruckEmpire podcast!
What You’ll Learn
Three Ways to Book More Catering Events in 2014
Keep a clean polished website: A potential client may have no other interaction with your business outside of your website. Make sure it draws customers in, not push them away.
Simple, straight forward menu should be available online and easy to browse. Make sure to add mouth watering images of your food. Get high-quality photos, but you shouldn’t need to spend much to get this. Make a friend that is a photographer or hire a college student that’s majoring in photography. This is a bit counterintuitive, but you shouldn’t publish prices on your menu. This allows you the flexibility to change catering charges based on date and allows website visitors to focus on the quality and experience of your food.
Get out there and network! Festivals and fairs aren’t just a nice way to get profitable it’s also a great way to get your brand in front of an audience that may need catering for a future event. Folks that attend festivals could also be employed by a large business that needs catering for a Christmas company. So get in the mix, get friendly and meet those customers. It could pay dividends in the future.
Mentioned in This Episode
Roaming Hunger – The official website. This is the organization Greg Gless works for. Check out their website to find food trucks to eat at or learn more about the food trucking business. You can learn more about how to book catering events here.
Where Do Food Trucks Generate More of Their Sales?? – Poll published on Mobile-Cuisine.com that was referenced during the show. At the time of the recording, about 25% of those that responded to this poll said that the majority of their income came from catering.
Grilled Cheese Truck Interview – One of the most popular food trucks in the Los Angeles area. Also, has an extremely simple menu.
I hope you’ll join us again next week.