About the Mobile Food Challenge 2021

This virtual event is the opportunity for innovative mobile food entrepreneurs to pitch their business idea and get funding. Applicants are required to create a pitch deck that explains the vision for their business to submit as an application.

Click here to download the pitch deck template and get detailed instruction to submit your idea.

Three finalists with the top submissions will be selected to present their deck live to a panel of angel investors at the virtual Mobile Food Challenge event held on April 7th, 2021. At least one finalist in the "Five to Fifty" Mobile Food Challenge will be offered a $5,000 minimum investment, mentorship, and on-going support to help grow and scale their business.

Contest Schedule

  • February 1st - 23rd (Applications): Applications will be accepted for the Mobile Food Challenge. For details on creating / submitting your pitch deck, click here. Contact support@foodtruckempire.com with any questions.
  • February 25th - 30th (Semi-Finalist Interviews): We will reach out to applicants with promising business ideas by phone or email to gather additional information about their submission. These conversations will help determine finalists.
  • March 1st (Finalists Announced): Between three and five finalists will be selected and announced. Note: All finalists will be enrolled into an 8 week mentorship program (valued at $2,000) to craft their business plan and help pitch their idea. This program extends beyond the MFC Finals.
  • April 7th (The Finals): The event culminates with a virtual pitch competition (think Shark Tank) called the "Five to Fifty" Mobile Food Challenge. During this summit, finalists will make their pitch online and one or more participants will be offered a $5,000 minimum investment, in addition to business mentorship to help grow their business.

Dates subject to change.

At Huntington Hill Ventures we are drawn to investments that are in and for the community. We are convinced there is massive opportunity for promising businesses in this space currently and in the turnover that will ensue. We have passion for food, entrepreneurship, serving the community, and for giving back. We are excited to participate.

— Sharon Richardson Howell, founder of Huntington Hill Ventures

Meet Your Hosts

Sharon Richardson is the owner of Huntington Hill Ventures and sponsor of the mobile food truck challenge with food truck empire.

Sharon R. Howell

Managing Partner | Huntington Hill Ventures

Dr Sharon R. Howell directs her 20-year, multi-industry career and life experiences across 6 countries and 4 continents — at growth, transformation, monetization, and exits. A prolific investor, mentor, and advisor, she has also held executive roles in tech (mobile, gaming), healthcare, and hospitality. Her career in hospitality includes restaurant ownership, management, innovation, and service. 

Brett Lindenberg is the founder of Food Truck Empire and the host of the Mobile Food Challenge 2021 with cohost Huntington Hill Ventures.

Brett Lindenberg

Founder | Food Truck Empire

FoodTruckEmpire.com and Mobile-Cusine.com help more than 3 million readers each year understanding how to open and grow a profitable mobile food business. Contact Brett Lindenberg at support@foodtruckempire.com or 218-230-5348 for more information about this event or to schedule an interview. 

Meet the Panel of Investors & Advisors

Jennifer Matli

Business Advisor

Jennifer Matli is a seasoned business advisor, mentor, and entrepreneur with two decades of experience helping both ventures and established companies thrive through a focus on value-driven strategies and robust business fundamentals. She grows ventures in healthcare, technology, and the food and beverage industry in collaboration with accelerator and incubator programs in the Pacific Northwest. Jennifer holds a Master's in Health Science (MHS) from Johns Hopkins University, a BS from the University of California, San Diego (UCSD), and is a Certified Sommelier through the Court of Master Sommeliers.

Paul McCauley

CEO | Bridgewell Agribusiness

Paul McCauley is CEO and Owner of Bridgewell Agribusiness LLC (BWAB), a commodity-based sales and trading company headquartered in Portland, Oregon. BWAB sources food and agricultural products for industrial and retail food companies, collaborating with customers to solve complex supply chain and logistics problems. In addition, BWAB operates oil and dry good blending and packaging operations, providing a range of solutions from bulk blended ingredients to CPG retail packaged goods. BWAB also owns L2M, an incubator for food startups, providing a range of support and services to food entrepreneurs.

Heidi Bell

Partner | Oregon Angel Food Fund

Heidi Bell is an angel investor and marketer who is drawn to seed stage investing. A limited partner at Oregon Angel Food Fund since its inception, Heidi has a gift for the food and beverage category, as well as identifying unique entrepreneurs and opportunities in the space. She is passionate about the nuances and intricacies of getting a business off the ground, and a Consumer prototype she is currently creating. Heidi holds a BA in Economics from Scripps and her MBA is from Boston College.

Mary Hull

Partner | Stoel Rives

Mary Hull is a corporate and securities partner at Stoel Rives LLP and is chair of the firm’s Technology Ventures Group.  Mary represents technology and consumer companies from formation through private financings and mergers and acquisitions. She also represents investors in venture capital financings

Angel investments like this are usually reserved for tech companies and not small food businesses that represent the backbone of American entrepreneurship. I’m thrilled we can help bring this opportunity to a group of deserving food entrepreneurs.

— Brett Lindenberg, founder of Food Truck Empire