Mark Baratelli has been referred to as “Orlando’s Food Truck Baron” by the Orlando Sentinel and inducted into the newspaper’s Culinary Hall of Fame in part for his work creating the world’s first ever food truck tour called The Food Truck Bazaar. The Food Truck Bazaar is an event that tours central Florida and Orlando area […]
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I’ve always been fascinated with the theory of evolution; the logistics behind it, the ideas based on this long, ever-gradual change in life spanning thousands and millions of years, billions of generations. The act of survival causing gradual shifts which lead to amazingly different and dynamic traits after millennia. Just taking peaks into part of […]
From what I can tell there’s no true consensus when it comes to the percentage of food trucks that fail. But if I had to make a wager on what that percentage would be: Probably somewhere in the ballpark of traditional restaurant failure rates with 60% closing in the first 3-years according to this article. […]
Alain Bergery, manager of Prestige Food Trucks based out of Winter Park, FL, was kind enough to respond thoughtfully to numerous email questions, share what it takes to take a food truck from concept to reality, and talk candidly about how to grow a profitable business after the vehicle rolls off of the manufacturer’s lot. […]
While investing in a food truck requires a considerably lower investment than a traditional restaurant, as with any new business there is an inherent risk. This is particularly true if you’ve got a edgy food concept that is yet to be proven… Meaning you haven’t actually tried to sell any product to real customers at […]
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